A data profile of the people who buy, follow and care about Institution in Malaysia — modelled from more than twelve digital signal sources. Institution has an estimated audience of 2,001,632 people in Malaysia.
Institution has an estimated audience of 2,001,632 people in Malaysia. 49.0% are female, 51.0% are male, average age 37.7. Top brand affinities: Politics, Philosophy, Social science, Radio, Wikipedia.
Top brand affinities include Politics, Philosophy, Social science, with strongest over-indexing on Politics (2.18× the country average).
Demographically, the Institution audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Institution fan in Malaysia is balanced, around 37.7 years old, with strong Spirituality tendencies and a notable affinity for Politics.
The key figures that characterise the Institution profile in Malaysia.
49.0% are female, 51.0% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 37.7 |
| Estimated audience size | 2,001,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Institution audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 5.2% |
| Italy | 4.9% |
The strongest cross-interests of the Institution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 3.27× | ||
| 02 | Public administration | Business & Career | 2.94× | ||
| 03 | Politics | Politics & Society | 2.18× | ||
| 04 | Wikipedia | Internet & Social Media | 2.10× | ||
| 05 | Social science | Business & Career | 2.07× | ||
| 06 | HVAC | Home & Garden | 1.97× | ||
| 07 | Mobile home | Cars & Mobility | 1.91× | ||
| 08 | Rugby union | Sports | 1.86× | ||
| 09 | Sociology | Business & Career | 1.85× | ||
| 10 | Doctor of Philosophy | Business & Career | 1.83× | ||
| 11 | Islamic architecture | Home & Garden | 1.74× | ||
| 12 | Blood vessel | Health | 1.71× | ||
| 13 | Online gambling | Games | 1.71× | ||
| 14 | Philosophy | Business & Career | 1.67× | ||
| 15 | Radio | Technology & Electronics | 1.67× | ||
| 16 | Road tax | Politics & Society | 1.67× | ||
| 17 | Money back guarantee | Shopping | 1.60× | ||
| 18 | Stand-up comedy | Movies & TV | 1.59× | ||
| 19 | Singer-songwriter | Music & Radio | 1.54× | ||
| 20 | New Straits Times | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.24× | |
| Risk Appetite | THRILL | 1.19× | |
| Career Orientation | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.73× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.