A data profile of the people who buy, follow and care about Institution in Australia — modelled from more than twelve digital signal sources. Institution has an estimated audience of 1,993,419 people in Australia.
Institution has an estimated audience of 1,993,419 people in Australia. 54.6% are female, 45.4% are male, average age 41.9. Top brand affinities: Wikipedia, Radio, Innovation, Pizza, Sourdough.
Top brand affinities include Wikipedia, Radio, Innovation, with strongest over-indexing on Wikipedia (3.66× the country average).
Demographically, the Institution audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Individualism, Tradition.
The typical Institution fan in Australia is balanced, around 41.9 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Institution profile in Australia.
54.6% are female, 45.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.9 |
| Estimated audience size | 1,993,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Institution audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 5.2% |
| Italy | 4.9% |
The strongest cross-interests of the Institution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.66× | ||
| 02 | Sourdough | Food & Beverages | 3.66× | ||
| 03 | Rowan Atkinson | Movies & TV | 3.24× | ||
| 04 | Mila Kunis | Movies & TV | 3.00× | ||
| 05 | Keira Knightley | Movies & TV | 2.81× | ||
| 06 | Natalie Portman | Movies & TV | 2.37× | ||
| 07 | Jim Carrey | Movies & TV | 2.32× | ||
| 08 | Public security | Politics & Society | 2.01× | ||
| 09 | Richard Marx | Music & Radio | 1.97× | ||
| 10 | Rome | Travel & Leisure | 1.91× | ||
| 11 | Innovation | Business & Career | 1.87× | ||
| 12 | Hypermarket | Shopping | 1.85× | ||
| 13 | Employment agency | Business & Career | 1.81× | ||
| 14 | Radio | Technology & Electronics | 1.76× | ||
| 15 | Pizza | Food & Beverages | 1.63× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.62× | ||
| 17 | Cappuccino | Food & Beverages | 1.59× | ||
| 18 | Virtual reality | Technology & Electronics | 1.58× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.53× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.36× | |
| Tradition | CONSERVATISM | 1.36× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Travelling | THRILL | 0.77× | |
| Price Sensitivity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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