A data profile of the people who buy, follow and care about Art film in Malaysia — modelled from more than twelve digital signal sources. Art film has an estimated audience of 2,131,872 people in Malaysia.
The average Art film fan in Malaysia is 36.1 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Projection screen, Assam, Marathi language, with strongest over-indexing on Projection screen (1.61× the country average).
Demographically, the Art film audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Art film fan in Malaysia is more male, around 36.1 years old, with strong Individualism tendencies and a notable affinity for Projection screen.
The key figures that characterise the Art film profile in Malaysia.
37.6% are female, 62.4% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 36.1 |
| Estimated audience size | 2,131,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Art film audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 7.0% |
| Italy | 4.4% |
Where the Art film audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Putrajaya | ~10K | 1.19× | |
| 02 | Terengganu | ~90K | 1.04× | |
| 03 | Kelantan | ~100K | 1.03× | |
| 04 | Malacca | ~80K | 1.02× | |
| 05 | Pahang | ~100K | 1.01× | |
| 06 | Negeri Sembilan | ~100K | 1.00× | |
| 07 | Kedah | ~100K | 0.98× | |
| 08 | Sabah | ~200K | 0.96× | |
| 09 | Perak | ~200K | 0.96× | |
| 10 | Penang | ~100K | 0.96× | |
| 11 | Sarawak | ~200K | 0.95× | |
| 12 | Johor | ~300K | 0.93× | |
| 13 | Selangor | ~500K | 0.91× | |
| 14 | Kuala Lumpur | ~300K | 0.88× |
The strongest cross-interests of the Art film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Assam | Travel & Leisure | 2.41× | ||
| 02 | VAP (company) | Technology & Electronics | 2.20× | ||
| 03 | Satellite dish | Technology & Electronics | 1.94× | ||
| 04 | Dhaka District | Travel & Leisure | 1.88× | ||
| 05 | Sheikh Hasina | Politics & Society | 1.83× | ||
| 06 | Nippon TV | Movies & TV | 1.83× | ||
| 07 | Development studies | Politics & Society | 1.76× | ||
| 08 | Ekta Kapoor | Movies & TV | 1.66× | ||
| 09 | Kaun Banega Crorepati | Movies & TV | 1.64× | ||
| 10 | Projection screen | Technology & Electronics | 1.61× | ||
| 11 | Aditya Chopra | Movies & TV | 1.58× | ||
| 12 | Yash Chopra | Movies & TV | 1.57× | ||
| 13 | Marathi language | Politics & Society | 1.56× | ||
| 14 | Bhojpuri language | Politics & Society | 1.55× | ||
| 15 | Music of Bollywood | Music & Radio | 1.55× | ||
| 16 | Supreme Court of the United States | Politics & Society | 1.54× | ||
| 17 | Union of South Africa | Politics & Society | 1.52× | ||
| 18 | Star Plus | Movies & TV | 1.51× | ||
| 19 | Kolkata | Travel & Leisure | 1.50× | ||
| 20 | Encryption | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.03× | |
| Travelling | THRILL | 0.89× | |
| Early Adopter Mentality | POWER | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Design Affinity | PREMIUM | 0.60× | |
| Spirituality | BALANCE | 0.62× |
Art film has an estimated audience of 2,131,872 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
37.6% of Art film fans are female, 62.4% are male, with an average age of 36.1 years.
Art film fans show strongest brand affinity for Projection screen (1.61×), Assam (2.41×), and Marathi language (1.56×) over the country average.
Art film fans in Malaysia are most concentrated in Selangor (reach ~500K), Kuala Lumpur (reach ~300K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Art film itself, the audience over-indexes on Assam (2.41×), Marathi language (1.56×), Bhojpuri language (1.55×), and Music of Bollywood (1.55×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Art film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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