A data profile of the people who buy, follow and care about Public opinion in Malaysia — modelled from more than twelve digital signal sources. Public opinion has an estimated audience of 2,458,447 people in Malaysia.
The average Public opinion fan in Malaysia is 37.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Malaysiakini, Koreaboo, Politics, with strongest over-indexing on Malaysiakini (1.72× the country average).
Demographically, the Public opinion audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Public opinion fan in Malaysia is balanced, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Malaysiakini.
The key figures that characterise the Public opinion profile in Malaysia.
53.0% are female, 47.0% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.2 |
| Estimated audience size | 2,458,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 31% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Public opinion audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 10.0% |
| Malaysia | 6.1% |
Where the Public opinion audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Terengganu | ~100K | 1.09× | |
| 02 | Kelantan | ~100K | 1.08× | |
| 03 | Malacca | ~100K | 1.06× | |
| 04 | Negeri Sembilan | ~100K | 1.04× | |
| 05 | Kedah | ~200K | 1.01× | |
| 06 | Sabah | ~200K | 0.98× | |
| 07 | Perak | ~200K | 0.98× | |
| 08 | Sarawak | ~200K | 0.97× | |
| 09 | Penang | ~100K | 0.97× | |
| 10 | Johor | ~300K | 0.95× | |
| 11 | Kuala Lumpur | ~400K | 0.89× | |
| 12 | Selangor | ~600K | 0.87× |
The strongest cross-interests of the Public opinion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Koreaboo | Internet & Social Media | 6.40× | ||
| 02 | Malaysia Today | News | 3.22× | ||
| 03 | Yahoo! | Internet & Social Media | 3.04× | ||
| 04 | Xi Jinping | Politics & Society | 2.81× | ||
| 05 | Microblogging | Technology & Electronics | 2.75× | ||
| 06 | College basketball | Sports | 2.22× | ||
| 07 | Wikipedia | Internet & Social Media | 2.04× | ||
| 08 | New Straits Times | News | 2.00× | ||
| 09 | Rugby union | Sports | 1.91× | ||
| 10 | Islamic architecture | Home & Garden | 1.90× | ||
| 11 | Online gambling | Games | 1.84× | ||
| 12 | Politics | Politics & Society | 1.83× | ||
| 13 | Radio | Technology & Electronics | 1.80× | ||
| 14 | Linux | Technology & Electronics | 1.75× | ||
| 15 | Malaysiakini | News | 1.72× | ||
| 16 | Social science | Business & Career | 1.70× | ||
| 17 | Sewing | Home & Garden | 1.62× | ||
| 18 | Singer-songwriter | Music & Radio | 1.61× | ||
| 19 | Blood vessel | Health | 1.53× | ||
| 20 | Indonesian cuisine | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.27× | |
| Quality Awareness | PREMIUM | 1.11× | |
| Tradition | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.70× | |
| Pet Ownership | JOY | 0.77× | |
| Luxury Orientation | PREMIUM | 0.78× |
Public opinion has an estimated audience of 2,458,447 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.0% of Public opinion fans are female, 47.0% are male, with an average age of 37.2 years.
Public opinion fans show strongest brand affinity for Malaysiakini (1.72×), Koreaboo (6.4×), and Politics (1.83×) over the country average.
Public opinion fans in Malaysia are most concentrated in Selangor (reach ~600K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Public opinion itself, the audience over-indexes on Koreaboo (6.4×), Politics (1.83×), Radio (1.8×), and Wikipedia (2.04×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Public opinion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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