A data profile of the people who buy, follow and care about Public opinion in India — modelled from more than twelve digital signal sources. Public opinion has an estimated audience of 4,050,090 people in India.
Public opinion has an estimated audience of 4,050,090 people in India. 20.9% are female, 79.1% are male, average age 34.3. Top brand affinities: Videography, Telecommunication, Radio, Internet celebrity, Online newspaper.
Top brand affinities include Videography, Telecommunication, Radio, with strongest over-indexing on Videography (3.83× the country average).
Demographically, the Public opinion audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Public opinion fan in India is more male, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Videography.
The key figures that characterise the Public opinion profile in India.
20.9% are female, 79.1% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 34.3 |
| Estimated audience size | 4,050,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Public opinion audience comes from India.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 10.0% |
| Malaysia | 6.1% |
The strongest cross-interests of the Public opinion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Judaism | Politics & Society | 5.29× | ||
| 02 | Videography | Internet & Social Media | 3.83× | ||
| 03 | Breakfast television | Movies & TV | 2.96× | ||
| 04 | Real property | Home & Garden | 2.76× | ||
| 05 | Handball | Sports | 2.62× | ||
| 06 | Internet celebrity | Internet & Social Media | 2.36× | ||
| 07 | Telecommunication | Technology & Electronics | 2.27× | ||
| 08 | Virtual reality | Technology & Electronics | 2.18× | ||
| 09 | Radio | Technology & Electronics | 2.12× | ||
| 10 | Tom Cruise | Movies & TV | 2.10× | ||
| 11 | Buddhism | Health | 2.06× | ||
| 12 | Rail transport | Travel & Leisure | 1.96× | ||
| 13 | Hypermarket | Shopping | 1.91× | ||
| 14 | Sports club | Sports | 1.86× | ||
| 15 | Online newspaper | News | 1.83× | ||
| 16 | OnePlus | Technology & Electronics | 1.83× | ||
| 17 | Video blog | Internet & Social Media | 1.76× | ||
| 18 | Activism | Politics & Society | 1.75× | ||
| 19 | Charitable organization | Politics & Society | 1.65× | ||
| 20 | Podcast | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.36× | |
| Indulgence | JOY | 1.48× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.57× | |
| Price Sensitivity | PREMIUM | 0.57× | |
| Design Affinity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Public opinion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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