Rascasse Audience Intelligence

Public opinion Audience in Germany

A data profile of the people who buy, follow and care about Public opinion in Germany — modelled from more than twelve digital signal sources. Public opinion has an estimated audience of 781,164 people in Germany.

#3640among Topic in Germany#372in Politics & Society

The average Public opinion fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ronaldinho, Tagesschau, Tim Robbins, with strongest over-indexing on Ronaldinho (20× the country average).

Demographically, the Public opinion audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Public opinion fan in Germany is more male, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Ronaldinho.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public opinion profile in Germany.

Audience size
781K
in Germany
Gender
38.3%♀
61.7% male
Age
41.5
average years
Country rank
#8053
Topic in Germany
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public opinion fans

38.3% are female, 61.7% are male, average age 41.5.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Public opinion audience in Germany
MetricValue
Female38.3%
Male61.7%
Average age41.5
Estimated audience size781,164
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Public opinion audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3924%
40-4925%
50+21%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Public opinion audience comes from Germany.

Worldwide audience distribution share by country for Public opinion
CountryShare
United States19.5%
India10.0%
Malaysia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public opinion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Public opinion fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.24×
02Sachsen~50K1.21×
03Saarland~10K1.19×
04Sachsen-Anhalt~20K1.18×
05Brandenburg~30K1.16×
06Thüringen~20K1.11×
07Bremen~7K1.00×
08Niedersachsen~70K0.98×
09Hamburg~20K0.98×
10Rheinland-Pfalz~40K0.97×
11Schleswig-Holstein~30K0.96×
12Berlin~30K0.81×
13Nordrhein-Westfalen~100K0.77×
14Baden-Württemberg~80K0.74×
15Bayern~90K0.73×
16Hessen~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Public opinion, Germany
0.70×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public opinion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public opinion audience
#·InterestCategoryAffinity×
01RonaldinhoSports20.00×
02Tim RobbinsMovies & TV20.00×
03Smart cityTechnology & Electronics18.53×
04Ric FlairSports16.16×
05James FrancoMovies & TV12.60×
06HertzCars & Mobility8.99×
07Environmental protectionPolitics & Society8.58×
08Red SeaTravel & Leisure8.49×
09Che GuevaraPolitics & Society7.56×
10SpreadsheetTechnology & Electronics7.47×
11FirefoxInternet & Social Media6.16×
12QatarTravel & Leisure5.88×
13Sandra BullockMovies & TV5.17×
14Country rapMusic & Radio4.81×
15Political scienceBusiness & Career4.22×
16TagesschauMovies & TV3.41×
17SatireLiterature3.33×
18Solar energyHome & Garden2.55×
19Online newspaperNews2.46×
20TransfermarktSports2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public opinion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public opinion audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.41×
Community OrientationOPEN1.96×
Need for SecurityCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public opinion audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Price SensitivityPREMIUM0.70×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public opinion have in Germany?

Public opinion has an estimated audience of 781,164 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Public opinion fans?

38.3% of Public opinion fans are female, 61.7% are male, with an average age of 41.5 years.

03

Which brands do Public opinion fans like most?

Public opinion fans show strongest brand affinity for Ronaldinho (20×), Tagesschau (3.41×), and Tim Robbins (20×) over the country average.

04

Where do Public opinion fans live in Germany?

Public opinion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Public opinion fans also like?

Beyond Public opinion itself, the audience over-indexes on Tagesschau (3.41×), Tim Robbins (20×), Ric Flair (16.16×), and Environmental protection (8.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Public opinion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Public opinion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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