Public opinion Audience in Germany
Public opinion has an estimated audience of 781,164 people in Germany. 38.3% are female, 61.7% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medieval fantasy, Picnic, Progressive rock, Este, Veneto, Litter box.
The average Public opinion fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medieval fantasy, Picnic, Progressive rock, with strongest over-indexing on Medieval fantasy (30.83× the country average). Demographically, the Public opinion audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Public opinion fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 41.5 |
| Estimated audience size | 781,164 |
Audience persona
The typical Public opinion fan in Germany is more male, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Medieval fantasy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,968 | 0.77× |
| Bayern | 91,090 | 0.73× |
| Baden-Württemberg | 76,883 | 0.72× |
| Niedersachsen | 75,066 | 0.99× |
| Sachsen | 48,194 | 1.26× |
| Hessen | 38,189 | 0.64× |
| Rheinland-Pfalz | 37,729 | 0.96× |
| Brandenburg | 29,644 | 1.22× |
| Berlin | 27,836 | 0.8× |
| Schleswig-Holstein | 26,583 | 0.95× |
| Sachsen-Anhalt | 25,106 | 1.24× |
| Thüringen | 23,017 | 1.16× |
| Mecklenburg-Vorpommern | 19,762 | 1.33× |
| Hamburg | 17,246 | 0.98× |
| Saarland | 12,295 | 1.28× |
| Bremen | 6,545 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medieval fantasy | 30.83× | Literature |
| Picnic | 7.59× | Kids & Family |
| Progressive rock | 3.22× | Music & Radio |
| Este, Veneto | 3.4× | Travel & Leisure |
| Litter box | 1.7× | Pets & Animals |
| Pillow | 1.81× | Home & Garden |
| Unique Gifts | 1.62× | Shopping |
| Natural rubber | 2.51× | Cars & Mobility |
| 3D printing | 2.34× | Technology & Electronics |
| Captain Fantastic (film) | 9.57× | Movies & TV |
| Škoda Kodiaq | 2.09× | Cars & Mobility |
| Christmas Gift | 1.71× | Kids & Family |
| VfL Wolfsburg | 1.66× | Sports |
| Buying a House | 5.84× | Home & Garden |
| Snow White (Fables) | 1.98× | Literature |
| JDSU | 2.83× | Business & Career |
| Eindhoven | 1.61× | Travel & Leisure |
| Minestrone | 1.86× | Food & Beverages |
| Geothermal heating | 3.58× | Home & Garden |
| Loincloth | 1.91× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.98 |
| Patriotism | CONSERVATISM | 1.86 |
| Early Adopter Mentality | POWER | 1.59 |
| Urban Lifestyle | OPEN | 1.5 |
| Community Orientation | OPEN | 1.47 |
| Need for Security | CONSERVATISM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 10.0% |
| Malaysia | 6.1% |
See Public opinion audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Public opinion have in Germany?
Public opinion has an estimated audience of 781,164 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Public opinion fans?
38.3% of Public opinion fans are female, 61.7% are male, with an average age of 41.5 years.
Which brands do Public opinion fans like most?
Public opinion fans show strongest brand affinity for Medieval fantasy (30.83×), Picnic (7.59×), and Progressive rock (3.22×) over the country average.
Where do Public opinion fans live in Germany?
Public opinion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,968), Bayern (reach 91,090), and Baden-Württemberg (reach 76,883). These three regions account for the largest share of the active audience.
What other brands do Public opinion fans also like?
Beyond Public opinion itself, the audience over-indexes on Picnic (7.59×), Progressive rock (3.22×), Este, Veneto (3.4×), and Litter box (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public opinion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.