Public opinion Audience in United States

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Public opinion has an estimated audience of 7,883,372 people in United States. 45.4% are female, 54.6% are male, average age 41.6. Top regions: Pennsylvania, California, Maryland. Top brand affinities: Keene, New Hampshire, Wok, Goop, Google Home, Grinch.

The average Public opinion fan in United States is 41.6 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Maryland. Top brand affinities include Keene, New Hampshire, Wok, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Public opinion audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Public opinion fans

Demographic split for Public opinion audience in United States
MetricValue
Female45.4%
Male54.6%
Average age41.6
Estimated audience size7,883,372

Audience persona

The typical Public opinion fan in United States is balanced, around 41.6 years old, with strong Individualism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Public opinion in United States
RegionReachAffinity
Pennsylvania5,912,52922.67×
California407,2640.47×
Maryland354,5082.62×
Florida332,2340.62×
Texas317,9310.47×
New York217,8530.49×
Virginia157,8530.82×
North Carolina151,8570.64×
Ohio121,5580.5×
South Carolina101,0400.85×
Georgia100,6520.41×
New Jersey92,0900.46×
South Dakota82,2724.51×
Illinois78,0370.3×
Michigan68,2440.33×
Tennessee62,3230.39×
Arizona55,2620.34×
Washington47,1180.3×
Massachusetts43,9370.28×
Colorado41,5650.33×
Indiana41,2100.29×
Missouri40,6500.32×
Oklahoma39,9870.46×
Washington, District of Columbia39,0951.65×
West Virginia37,1701.01×
Kentucky33,3650.34×
Minnesota28,7610.25×
Wisconsin28,6920.24×
Alabama25,6710.23×
Iowa25,3500.39×
Nevada25,1110.33×
Louisiana24,9090.25×
Mississippi24,0130.37×
Nebraska20,6600.52×
Connecticut20,6280.26×
Arkansas20,4440.31×
Oregon18,9190.21×
Utah18,1580.26×
Delaware14,7130.68×
Kansas14,4960.23×
Idaho12,2040.31×
New Mexico10,6070.27×
Hawaii10,2010.3×
Alaska9,8910.59×
Maine9,8520.35×
Montana8,6230.39×
Rhode Island8,5430.34×
North Dakota8,2870.51×
New Hampshire8,1670.26×
Wyoming8,0180.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Public opinion audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Wok13.15×Food & Beverages
Goop10.56×Internet & Social Media
Google Home10.99×Technology & Electronics
Grinch6.26×Movies & TV
Governor of Michigan11.3×Politics & Society
Hibachi11.63×Food & Beverages
headspace12.32×Health
Vocal harmony5.64×Music & Radio
Grace Slick10.84×Music & Radio
Cherish (group)12.27×Music & Radio
Ira Glass18.43×Music & Radio
Lulu 黃路梓茵2.81×Movies & TV
Guitarist (magazine)11.71×Music & Radio
Urban Outfitters1.9×Shopping
3D printing2.56×Technology & Electronics
TV Fanatic10.59×Movies & TV
Whataburger1.74×Food & Beverages
El Paso County, Colorado12.6×Travel & Leisure
Minnesota1.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Public opinion audience
TraitClusterScore
IndividualismJOY1.95
PatriotismCONSERVATISM1.94
Risk AppetiteTHRILL1.57
SpiritualityBALANCE1.53
Convenience OrientationPREMIUM1.41
Urban LifestyleOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Public opinion
CountryShare
United States19.5%
India10.0%
Malaysia6.1%

See Public opinion audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Public opinion have in United States?

Public opinion has an estimated audience of 7,883,372 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Public opinion fans?

45.4% of Public opinion fans are female, 54.6% are male, with an average age of 41.6 years.

Which brands do Public opinion fans like most?

Public opinion fans show strongest brand affinity for Keene, New Hampshire (675×), Wok (13.15×), and Goop (10.56×) over the country average.

Where do Public opinion fans live in United States?

Public opinion fans in United States are most concentrated in Pennsylvania (reach 5,912,529), California (reach 407,264), and Maryland (reach 354,508). These three regions account for the largest share of the active audience.

What other brands do Public opinion fans also like?

Beyond Public opinion itself, the audience over-indexes on Wok (13.15×), Goop (10.56×), Google Home (10.99×), and Grinch (6.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Public opinion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.