Rascasse Audience Intelligence

Public opinion Audience in United States

A data profile of the people who buy, follow and care about Public opinion in United States — modelled from more than twelve digital signal sources. Public opinion has an estimated audience of 7,883,372 people in United States.

#2750among Topic in United States#279in Politics & Society

The average Public opinion fan in United States is 41.6 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, Texas.

Top brand affinities include New York Post, Drudge Report, Sharon Osbourne, with strongest over-indexing on New York Post (5.76× the country average).

Demographically, the Public opinion audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Public opinion fan in United States is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for New York Post.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public opinion profile in United States.

Audience size
7.9M
in United States
Gender
45.4%♀
54.6% male
Age
41.6
average years
Country rank
#4481
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public opinion fans

45.4% are female, 54.6% are male, average age 41.6.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Public opinion audience in United States
MetricValue
Female45.4%
Male54.6%
Average age41.6
Estimated audience size7,883,372
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Public opinion audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Public opinion audience comes from United States.

Worldwide audience distribution share by country for Public opinion
CountryShare
United States19.5%
India10.0%
Malaysia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public opinion audience in United States is strongest.

Fig. 05

Top regions by affinity

Public opinion fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~5M18.99×
02South Dakota~60K3.30×
03Maryland~300K2.38×
04Washington, District of Columbia~30K1.25×
05Virginia~200K1.16×
06West Virginia~40K1.03×
07Delaware~20K0.99×
08Oklahoma~80K0.96×
09South Carolina~100K0.93×
10Alaska~20K0.93×
11Vermont~10K0.92×
12North Dakota~10K0.91×
13Iowa~60K0.89×
14Rhode Island~20K0.89×
15Montana~20K0.88×
16North Carolina~200K0.85×
17Hawaii~30K0.85×
18New Hampshire~30K0.85×
19Maine~20K0.85×
20Nebraska~30K0.84×
21Idaho~30K0.83×
22New Mexico~30K0.83×
23Alabama~90K0.80×
24Mississippi~50K0.80×
25Arkansas~50K0.78×
26Kansas~50K0.77×
27Louisiana~80K0.75×
28Utah~50K0.73×
29Kentucky~70K0.72×
30Connecticut~60K0.71×
31Nevada~50K0.71×
32Ohio~200K0.69×
33Wisconsin~80K0.69×
34Oregon~60K0.69×
35Indiana~100K0.67×
36Missouri~80K0.66×
37Florida~300K0.65×
38Colorado~80K0.65×
39Minnesota~70K0.64×
40Arizona~100K0.63×
41Tennessee~100K0.62×
42Texas~400K0.60×
43New Jersey~100K0.60×
44Georgia~100K0.58×
45Michigan~100K0.58×
46Washington~90K0.58×
47California~500K0.57×
48Massachusetts~90K0.57×
49Illinois~100K0.55×
50New York~200K0.54×
Fig. 06

Affinity by region

Affinity by region — Public opinion, United States
0.54×1.00×18.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public opinion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public opinion audience
#·InterestCategoryAffinity×
01Sharon OsbourneMovies & TV7.78×
02Miranda CosgroveMovies & TV7.78×
03CougarKids & Family7.78×
04BarbourFashion & Accessoires7.78×
05Channel 5 (UK)Movies & TV7.78×
06I, Robot (film)Movies & TV7.30×
07New York PostNews5.76×
08PoliticoPolitics & Society5.56×
09Hilary DuffMovies & TV5.20×
10Drudge ReportSports5.08×
11Web serverTechnology & Electronics3.62×
12Chuck NorrisMovies & TV2.84×
13RadioTechnology & Electronics2.67×
14Microwave ovenHome & Garden2.25×
15Real propertyHome & Garden2.24×
16Online newspaperNews1.95×
17Britney SpearsMusic & Radio1.89×
18Michael JacksonMusic & Radio1.87×
19GeneticsKids & Family1.81×
20GamblingGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public opinion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public opinion audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.31×
IndividualismJOY1.95×
SpiritualityBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public opinion audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public opinion have in United States?

Public opinion has an estimated audience of 7,883,372 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Public opinion fans?

45.4% of Public opinion fans are female, 54.6% are male, with an average age of 41.6 years.

03

Which brands do Public opinion fans like most?

Public opinion fans show strongest brand affinity for New York Post (5.76×), Drudge Report (5.08×), and Sharon Osbourne (7.78×) over the country average.

04

Where do Public opinion fans live in United States?

Public opinion fans in United States are most concentrated in Pennsylvania (reach ~5M), California (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Public opinion fans also like?

Beyond Public opinion itself, the audience over-indexes on Drudge Report (5.08×), Sharon Osbourne (7.78×), Politico (5.56×), and Radio (2.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Public opinion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Public opinion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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