Public opinion Audience in United States

Public opinion has an estimated audience of 7,883,372 people in United States. 45.4% are female, 54.6% are male, average age 41.6. Top regions: Pennsylvania, California, Maryland. Top brand affinities: Finnair, Capital One, Google Maps, Aaron Rodgers, Indeed.com.

The average Public opinion fan in United States is 41.6 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Maryland. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Public opinion audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Public opinion fans

Demographic split for Public opinion audience in United States
MetricValue
Female45.4%
Male54.6%
Average age41.6
Estimated audience size7,883,372

Audience persona

The typical Public opinion fan in United States is balanced, around 41.6 years old, with strong Individualism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Public opinion in United States
RegionReachAffinity
Pennsylvania5,912,52922.67×
California407,2640.47×
Maryland354,5082.62×
Florida332,2340.62×
Texas317,9310.47×
New York217,8530.49×
Virginia157,8530.82×
North Carolina151,8570.64×
Ohio121,5580.5×
South Carolina101,0400.85×
Georgia100,6520.41×
New Jersey92,0900.46×
South Dakota82,2724.51×
Illinois78,0370.3×
Michigan68,2440.33×
Tennessee62,3230.39×
Arizona55,2620.34×
Washington47,1180.3×
Massachusetts43,9370.28×
Colorado41,5650.33×
Indiana41,2100.29×
Missouri40,6500.32×
Oklahoma39,9870.46×
Washington, District of Columbia39,0951.65×
West Virginia37,1701.01×
Kentucky33,3650.34×
Minnesota28,7610.25×
Wisconsin28,6920.24×
Alabama25,6710.23×
Iowa25,3500.39×
Nevada25,1110.33×
Louisiana24,9090.25×
Mississippi24,0130.37×
Nebraska20,6600.52×
Connecticut20,6280.26×
Arkansas20,4440.31×
Oregon18,9190.21×
Utah18,1580.26×
Delaware14,7130.68×
Kansas14,4960.23×
Idaho12,2040.31×
New Mexico10,6070.27×
Hawaii10,2010.3×
Alaska9,8910.59×
Maine9,8520.35×
Montana8,6230.39×
Rhode Island8,5430.34×
North Dakota8,2870.51×
New Hampshire8,1670.26×
Wyoming8,0180.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Public opinion audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One17.25×Business & Career
Google Maps10.95×Internet & Social Media
Aaron Rodgers15.56×Sports
Indeed.com9.43×Business & Career
DuckDuckGo19.98×Internet & Social Media
Diane Keaton13.61×Movies & TV
Clint Eastwood19.01×Movies & TV
CarGurus12.05×Cars & Mobility
AccuWeather13.23×Home & Garden
Bruce Willis14.31×Movies & TV
Beetlejuice8.42×Movies & TV
Matthew McConaughey15.68×Movies & TV
Billy Bob Thornton15.09×Movies & TV
Circle K12.09×Shopping
DeviantArt11.97×Internet & Social Media
Google News9.56×News
Demi Moore14.43×Movies & TV
Telegram19.81×Internet & Social Media
Khan Academy12.03×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Public opinion audience
TraitClusterScore
IndividualismJOY1.95
PatriotismCONSERVATISM1.94
Risk AppetiteTHRILL1.57
SpiritualityBALANCE1.53
Convenience OrientationPREMIUM1.41
Urban LifestyleOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Public opinion
CountryShare
United States19.5%
India10.0%
Malaysia6.1%

See Public opinion audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Public opinion have in United States?

Public opinion has an estimated audience of 7,883,372 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Public opinion fans?

45.4% of Public opinion fans are female, 54.6% are male, with an average age of 41.6 years.

Which brands do Public opinion fans like most?

Public opinion fans show strongest brand affinity for Finnair (675×), Capital One (17.25×), and Google Maps (10.95×) over the country average.

Where do Public opinion fans live in United States?

Public opinion fans in United States are most concentrated in Pennsylvania (reach 5,912,529), California (reach 407,264), and Maryland (reach 354,508). These three regions account for the largest share of the active audience.

What other brands do Public opinion fans also like?

Beyond Public opinion itself, the audience over-indexes on Capital One (17.25×), Google Maps (10.95×), Aaron Rodgers (15.56×), and Indeed.com (9.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Public opinion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.