A data profile of the people who buy, follow and care about Video blog in India — modelled from more than twelve digital signal sources. Video blog has an estimated audience of 4,871,146 people in India.
The average Video blog fan in India is 28.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Bhojpuri language, Manorama Online, Digital television, with strongest over-indexing on Bhojpuri language (1.76× the country average).
Demographically, the Video blog audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Tradition, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
The typical Video blog fan in India is more male, around 28.4 years old, with strong Tradition tendencies and a notable affinity for Bhojpuri language.
The key figures that characterise the Video blog profile in India.
28.5% are female, 71.5% are male, average age 28.4.
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 28.4 |
| Estimated audience size | 4,871,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 26% | |
| 30-39 | 13% | |
| 40-49 | 6% | |
| 50+ | 6% |
of the worldwide Video blog audience comes from India.
| Country | Share |
|---|---|
| United States | 14.5% |
| India | 6.7% |
| Philippines | 6.6% |
Where the Video blog audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arunachal Pradesh | ~4K | 1.31× | |
| 02 | Mizoram | ~4K | 1.27× | |
| 03 | Nagaland | ~4K | 1.26× | |
| 04 | Manipur | ~7K | 1.15× | |
| 05 | Meghalaya | ~6K | 1.13× | |
| 06 | Goa | ~5K | 1.04× | |
| 07 | Tripura | ~7K | 1.03× | |
| 08 | Himachal Pradesh | ~20K | 0.96× | |
| 09 | Chhattisgarh | ~30K | 0.94× | |
| 10 | Uttarakhand | ~20K | 0.94× | |
| 11 | Jammu and Kashmir | ~20K | 0.94× | |
| 12 | Jharkhand | ~40K | 0.93× | |
| 13 | Punjab (region) | ~60K | 0.90× | |
| 14 | Assam | ~40K | 0.90× | |
| 15 | Andhra Pradesh | ~50K | 0.88× | |
| 16 | Odisha | ~50K | 0.88× | |
| 17 | Haryana | ~50K | 0.85× | |
| 18 | Madhya Pradesh | ~80K | 0.84× | |
| 19 | Rajasthan | ~90K | 0.82× | |
| 20 | Bihar | ~80K | 0.82× | |
| 21 | Kerala | ~60K | 0.82× | |
| 22 | Telangana | ~60K | 0.81× | |
| 23 | Gujarat | ~100K | 0.80× | |
| 24 | West Bengal | ~100K | 0.78× | |
| 25 | Tamil Nadu | ~90K | 0.77× | |
| 26 | Karnataka | ~90K | 0.75× | |
| 27 | Maharashtra | ~200K | 0.70× | |
| 28 | Uttar Pradesh | ~200K | 0.70× |
The strongest cross-interests of the Video blog audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wild fisheries | Travel & Leisure | 2.81× | ||
| 02 | Bihari languages | Politics & Society | 2.81× | ||
| 03 | Spearfishing | Sports | 2.73× | ||
| 04 | Madhyamam Daily | News | 2.64× | ||
| 05 | Manorama Online | News | 2.40× | ||
| 06 | Malayala Manorama | News | 2.07× | ||
| 07 | Kinesiology | Health | 2.03× | ||
| 08 | Home video | Movies & TV | 1.91× | ||
| 09 | Finger food | Food & Beverages | 1.89× | ||
| 10 | Bhojpuri language | Politics & Society | 1.76× | ||
| 11 | Public opinion | Politics & Society | 1.76× | ||
| 12 | Mathrubhumi | News | 1.70× | ||
| 13 | Ayesha Khan | Movies & TV | 1.65× | ||
| 14 | Communication studies | Business & Career | 1.60× | ||
| 15 | Indo-Iranian languages | Politics & Society | 1.55× | ||
| 16 | Harmony | Kids & Family | 1.55× | ||
| 17 | Digital television | Movies & TV | 1.54× | ||
| 18 | Viral marketing | Business & Career | 1.54× | ||
| 19 | Sridevi | Movies & TV | 1.54× | ||
| 20 | Hema Malini | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.97× | |
| Social Media Usage | JOY | 0.83× | |
| Need for Security | CONSERVATISM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.52× | |
| Design Affinity | PREMIUM | 0.53× | |
| Quality Awareness | PREMIUM | 0.54× |
Video blog has an estimated audience of 4,871,146 people in India, concentrated in Maharashtra and Uttar Pradesh.
28.5% of Video blog fans are female, 71.5% are male, with an average age of 28.4 years.
Video blog fans show strongest brand affinity for Bhojpuri language (1.76×), Manorama Online (2.4×), and Digital television (1.54×) over the country average.
Video blog fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Video blog itself, the audience over-indexes on Manorama Online (2.4×), Digital television (1.54×), Malayala Manorama (2.07×), and Kinesiology (2.03×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Video blog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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