Video blog Audience in Germany
A data profile of the people who buy, follow and care about Video blog in Germany — modelled from more than twelve digital signal sources. Video blog has an estimated audience of 1,279,616 people in Germany.
The average Video blog fan in Germany is 33.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sports, Food and drink, TikTok, with strongest over-indexing on Sports (1.66× the country average).
Demographically, the Video blog audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Video blog fan in Germany is balanced, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Sports.
At a glance
The key figures that characterise the Video blog profile in Germany.
Search interest · 12-month trend
Demographics of Video blog fans
48.2% are female, 51.8% are male, average age 33.0.
Gender split
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 33.0 |
| Estimated audience size | 1,279,616 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Video blog audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.5% |
| India | 6.7% |
| Philippines | 6.6% |
Geography
Where the Video blog audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~60K | 1.69× | |
| 02 | Hessen | ~100K | 1.13× | |
| 03 | Niedersachsen | ~100K | 1.04× | |
| 04 | Schleswig-Holstein | ~50K | 1.04× | |
| 05 | Bayern | ~200K | 1.03× | |
| 06 | Bremen | ~10K | 1.02× | |
| 07 | Hamburg | ~30K | 0.99× | |
| 08 | Nordrhein-Westfalen | ~300K | 0.97× | |
| 09 | Baden-Württemberg | ~200K | 0.97× | |
| 10 | Rheinland-Pfalz | ~60K | 0.97× | |
| 11 | Berlin | ~50K | 0.95× | |
| 12 | Sachsen | ~60K | 0.92× | |
| 13 | Saarland | ~10K | 0.92× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.90× | |
| 15 | Brandenburg | ~40K | 0.89× | |
| 16 | Sachsen-Anhalt | ~30K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Video blog audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bangladesh national cricket team | Sports | 13.34× | ||
| 02 | Jake Paul | Internet & Social Media | 8.73× | ||
| 03 | Video editing software | Technology & Electronics | 5.71× | ||
| 04 | Video editing | Technology & Electronics | 5.42× | ||
| 05 | Modeling agency | Fashion & Accessoires | 3.57× | ||
| 06 | Videography | Internet & Social Media | 3.50× | ||
| 07 | Fitness and figure competition | Sports | 3.11× | ||
| 08 | Infant clothing | Kids & Family | 2.95× | ||
| 09 | DIY & Craft Ideas | Home & Garden | 2.95× | ||
| 10 | Video hosting service | Technology & Electronics | 2.69× | ||
| 11 | KPop Demon Hunters | Movies & TV | 2.19× | ||
| 12 | Twitch | Games | 1.98× | ||
| 13 | Hugendubel | Shopping | 1.92× | ||
| 14 | Stranger Things | Movies & TV | 1.85× | ||
| 15 | Mobile game | Games | 1.84× | ||
| 16 | TikTok | Internet & Social Media | 1.80× | ||
| 17 | Wikipedia | Internet & Social Media | 1.68× | ||
| 18 | YouTube | Movies & TV | 1.67× | ||
| 19 | Sports | Sports | 1.66× | ||
| 20 | Food and drink | Food & Beverages | 1.55× |
Personality of the Video blog audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.56× | |
| Spirituality | BALANCE | 1.43× | |
| Mindfulness | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.87× | |
| DIY Mentality | THRILL | 0.92× |
Frequently asked questions
How many fans does Video blog have in Germany?
Video blog has an estimated audience of 1,279,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Video blog fans?
48.2% of Video blog fans are female, 51.8% are male, with an average age of 33.0 years.
Which brands do Video blog fans like most?
Video blog fans show strongest brand affinity for Sports (1.66×), Food and drink (1.55×), and TikTok (1.8×) over the country average.
Where do Video blog fans live in Germany?
Video blog fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Video blog fans also like?
Beyond Video blog itself, the audience over-indexes on Food and drink (1.55×), TikTok (1.8×), Jake Paul (8.73×), and YouTube (1.67×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video blog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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