Video blog Audience in Germany
Video blog has an estimated audience of 1,279,616 people in Germany. 48.2% are female, 51.8% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Sports, Food and drink, TikTok, Jake Paul.
The average Video blog fan in Germany is 33.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Sports, Food and drink, with strongest over-indexing on Natural World (2.64× the country average). Demographically, the Video blog audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Luxury Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Video blog fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 33.0 |
| Estimated audience size | 1,279,616 |
Audience persona
The typical Video blog fan in Germany is balanced, around 33.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 273,940 | 0.98× |
| Bayern | 222,062 | 1.08× |
| Baden-Württemberg | 172,157 | 0.99× |
| Niedersachsen | 127,975 | 1.03× |
| Hessen | 114,836 | 1.18× |
| Rheinland-Pfalz | 62,298 | 0.97× |
| Thüringen | 61,703 | 1.89× |
| Berlin | 57,619 | 1.01× |
| Sachsen | 54,051 | 0.86× |
| Schleswig-Holstein | 47,401 | 1.03× |
| Brandenburg | 31,925 | 0.8× |
| Hamburg | 29,309 | 1.01× |
| Sachsen-Anhalt | 23,498 | 0.71× |
| Mecklenburg-Vorpommern | 18,758 | 0.77× |
| Saarland | 12,954 | 0.82× |
| Bremen | 9,474 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 2.64× | Fashion & Accessoires |
| Sports | 1.66× | Sports |
| Food and drink | 1.55× | Food & Beverages |
| TikTok | 1.8× | Internet & Social Media |
| Jake Paul | 8.73× | Internet & Social Media |
| YouTube | 1.67× | Movies & TV |
| Video editing | 5.42× | Technology & Electronics |
| Infant clothing | 2.95× | Kids & Family |
| Modeling agency | 3.57× | Fashion & Accessoires |
| Fitness and figure competition | 3.11× | Sports |
| Euphoria | 1.61× | Movies & TV |
| Wikipedia | 1.68× | Internet & Social Media |
| Bangladesh national cricket team | 13.34× | Sports |
| Twitch | 1.98× | Games |
| Video hosting service | 2.69× | Technology & Electronics |
| Videography | 3.5× | Internet & Social Media |
| Sport+ (France) | 3.01× | Sports |
| Video editing software | 5.71× | Technology & Electronics |
| Stranger Things | 1.85× | Movies & TV |
| Mobile game | 1.84× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.24 |
| Spirituality | BALANCE | 1.2 |
| Patriotism | CONSERVATISM | 1.19 |
| Sports Activity | POWER | 1.18 |
| Mindfulness | BALANCE | 1.13 |
| Travelling | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.5% |
| India | 6.7% |
| Philippines | 6.6% |
See Video blog audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Video blog have in Germany?
Video blog has an estimated audience of 1,279,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Video blog fans?
48.2% of Video blog fans are female, 51.8% are male, with an average age of 33.0 years.
Which brands do Video blog fans like most?
Video blog fans show strongest brand affinity for Natural World (2.64×), Sports (1.66×), and Food and drink (1.55×) over the country average.
Where do Video blog fans live in Germany?
Video blog fans in Germany are most concentrated in Nordrhein-Westfalen (reach 273,940), Bayern (reach 222,062), and Baden-Württemberg (reach 172,157). These three regions account for the largest share of the active audience.
What other brands do Video blog fans also like?
Beyond Video blog itself, the audience over-indexes on Sports (1.66×), Food and drink (1.55×), TikTok (1.8×), and Jake Paul (8.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video blog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.