Rascasse Audience Intelligence

Video blog Audience in United States

A data profile of the people who buy, follow and care about Video blog in United States — modelled from more than twelve digital signal sources. Video blog has an estimated audience of 10,580,168 people in United States.

#2188among Topic in United States#48in Internet & Social Media

The average Video blog fan in United States is 34.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Jake Paul, Videography, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Video blog audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Video blog fan in United States is balanced, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for Beauty.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video blog profile in United States.

Audience size
10.6M
in United States
Gender
52.6%♀
47.4% male
Age
34.3
average years
Country rank
#3389
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video blog fans

52.6% are female, 47.4% are male, average age 34.3.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Video blog audience in United States
MetricValue
Female52.6%
Male47.4%
Average age34.3
Estimated audience size10,580,168
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Video blog audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Video blog audience comes from United States.

Worldwide audience distribution share by country for Video blog
CountryShare
United States14.5%
India6.7%
Philippines6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video blog audience in United States is strongest.

Fig. 05

Top regions by affinity

Video blog fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.30×
02Hawaii~60K1.29×
03Georgia~400K1.22×
04New York~700K1.19×
05Maryland~200K1.19×
06Louisiana~200K1.16×
07Mississippi~100K1.15×
08Florida~800K1.13×
09Virginia~300K1.12×
10Washington, District of Columbia~40K1.11×
11Washington~200K1.10×
12Texas~1M1.09×
13Oregon~100K1.09×
14Massachusetts~200K1.07×
15Delaware~30K1.07×
16New Jersey~300K1.05×
17Connecticut~100K1.05×
18Nevada~100K1.05×
19Vermont~20K1.05×
20Illinois~400K1.03×
21Rhode Island~30K1.03×
22North Carolina~300K1.02×
23Alabama~200K1.02×
24Arkansas~90K1.02×
25South Carolina~200K1.01×
26Kansas~80K1.01×
27Maine~40K1.01×
28North Dakota~20K1.01×
29Utah~90K0.99×
30Tennessee~200K0.98×
31Missouri~200K0.98×
32Alaska~20K0.98×
33Arizona~200K0.96×
34Idaho~50K0.96×
35New Mexico~50K0.96×
36New Hampshire~40K0.95×
37Montana~30K0.95×
38Pennsylvania~300K0.94×
39Michigan~300K0.94×
40Kentucky~100K0.94×
41Oklahoma~100K0.94×
42West Virginia~50K0.94×
43South Dakota~20K0.94×
44Indiana~200K0.92×
45Minnesota~100K0.92×
46Nebraska~50K0.92×
47Colorado~200K0.91×
48Ohio~300K0.88×
49Iowa~80K0.88×
50Wisconsin~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Video blog, United States
0.87×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video blog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video blog audience
#·InterestCategoryAffinity×
01Jake PaulInternet & Social Media6.50×
02FentyBeautyBeauty & Wellness5.09×
03Video editingTechnology & Electronics5.01×
04VideographyInternet & Social Media3.67×
05Handmade CraftsKids & Family3.40×
06Sabrina CarpenterMusic & Radio2.89×
07Natural skin careBeauty & Wellness2.39×
08Web developmentBusiness & Career2.38×
09Millie Bobby BrownMovies & TV2.28×
10Infant clothingKids & Family2.04×
11Self-loveHealth2.03×
12Self careHealth2.00×
13Fashion NovaShopping1.97×
14ULTA BeautyBeauty & Wellness1.89×
15Stranger ThingsMovies & TV1.87×
16Video hosting serviceTechnology & Electronics1.78×
17LivemusicMusic & Radio1.77×
18BeautyBeauty & Wellness1.75×
19Popeyes Louisiana KitchenFood & Beverages1.67×
20SephoraShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video blog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Video blog audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.29×
Early Adopter MentalityPOWER1.23×
Social Media UsageJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Video blog audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Community OrientationOPEN0.85×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Video blog have in United States?

Video blog has an estimated audience of 10,580,168 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Video blog fans?

52.6% of Video blog fans are female, 47.4% are male, with an average age of 34.3 years.

03

Which brands do Video blog fans like most?

Video blog fans show strongest brand affinity for Beauty (1.75×), Jake Paul (6.5×), and Videography (3.67×) over the country average.

04

Where do Video blog fans live in United States?

Video blog fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Video blog fans also like?

Beyond Video blog itself, the audience over-indexes on Jake Paul (6.5×), Videography (3.67×), Video editing (5.01×), and Self care (2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Video blog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Video blog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →