Video blog Audience in United States

Video blog logo

Video blog has an estimated audience of 10,580,168 people in United States. 52.6% are female, 47.4% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Beauty, Jake Paul, Videography, Video editing, Sabrina Carpenter.

The average Video blog fan in United States is 34.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, Jake Paul, Videography, with strongest over-indexing on Beauty (1.75× the country average). Demographically, the Video blog audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Video blog fans

Demographic split for Video blog audience in United States
MetricValue
Female52.6%
Male47.4%
Average age34.3
Estimated audience size10,580,168

Audience persona

The typical Video blog fan in United States is balanced, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Video blog in United States
RegionReachAffinity
California1,592,5771.37×
Texas1,055,4991.16×
Florida828,5591.16×
New York743,9621.26×
Georgia418,3151.28×
Illinois381,5631.08×
Pennsylvania337,5680.95×
North Carolina337,2421.06×
Virginia302,2651.17×
New Jersey291,8891.08×
Ohio284,8410.87×
Michigan261,8770.95×
Washington243,4271.15×
Massachusetts230,3431.11×
Maryland222,6791.22×
Tennessee208,5530.98×
Arizona206,6670.96×
Indiana178,2570.92×
Missouri166,8260.98×
Louisiana164,5081.21×
South Carolina164,1021.03×
Alabama150,9291.02×
Colorado150,2480.9×
Minnesota138,0160.91×
Oregon135,6361.12×
Wisconsin130,9000.82×
Kentucky120,4750.91×
Connecticut113,4531.07×
Nevada110,4661.08×
Oklahoma107,4040.91×
Mississippi103,1721.18×
Utah93,3710.99×
Arkansas86,5400.99×
Kansas84,0261.01×
Hawaii67,9231.49×
Iowa67,8280.78×
Idaho49,4300.93×
New Mexico48,9510.92×
Nebraska44,0500.83×
Maine39,3961.04×
West Virginia38,6670.78×
Washington, District of Columbia37,5391.18×
New Hampshire36,8490.88×
Rhode Island32,3930.96×
Delaware30,4021.04×
Alaska26,1751.16×
Montana24,4780.83×
Vermont23,5581.27×
South Dakota21,6520.89×
North Dakota15,4790.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Video blog audience
BrandAffinityCategory
Beauty1.75×Beauty & Wellness
Jake Paul6.5×Internet & Social Media
Videography3.67×Internet & Social Media
Video editing5.01×Technology & Electronics
Sabrina Carpenter2.89×Music & Radio
Self care2×Health
Handmade Crafts3.4×Kids & Family
FentyBeauty5.09×Beauty & Wellness
Self-love2.03×Health
Natural skin care2.39×Beauty & Wellness
Fashion Nova1.97×Shopping
ULTA Beauty1.89×Beauty & Wellness
Web development2.38×Business & Career
Video hosting service1.78×Technology & Electronics
Sephora1.53×Shopping
Stranger Things1.87×Movies & TV
Infant clothing2.04×Kids & Family
Millie Bobby Brown2.28×Movies & TV
Livemusic1.77×Music & Radio
Makeup Tutorials2.16×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Video blog audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.21
Early Adopter MentalityPOWER1.69
ExtroversionTHRILL1.32
Risk AppetiteTHRILL1.16
Sports ActivityPOWER1.04
Urban LifestyleOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Video blog
CountryShare
United States14.5%
India6.7%
Philippines6.6%

See Video blog audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Video blog have in United States?

Video blog has an estimated audience of 10,580,168 people in United States, concentrated in California and Texas.

What is the gender split and age of Video blog fans?

52.6% of Video blog fans are female, 47.4% are male, with an average age of 34.3 years.

Which brands do Video blog fans like most?

Video blog fans show strongest brand affinity for Beauty (1.75×), Jake Paul (6.5×), and Videography (3.67×) over the country average.

Where do Video blog fans live in United States?

Video blog fans in United States are most concentrated in California (reach 1,592,577), Texas (reach 1,055,499), and Florida (reach 828,559). These three regions account for the largest share of the active audience.

What other brands do Video blog fans also like?

Beyond Video blog itself, the audience over-indexes on Jake Paul (6.5×), Videography (3.67×), Video editing (5.01×), and Sabrina Carpenter (2.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Video blog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.