Video editing software Audience in Germany
A data profile of the people who buy, follow and care about Video editing software in Germany — modelled from more than twelve digital signal sources. Video editing software has an estimated audience of 974,705 people in Germany.
The average Video editing software fan in Germany is 33.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Robert Redford, Video editing, Crime fiction, with strongest over-indexing on Robert Redford (7.5× the country average).
Demographically, the Video editing software audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Video editing software fan in Germany is more male, around 33.9 years old, with strong Risk Appetite tendencies and a notable affinity for Robert Redford.
At a glance
The key figures that characterise the Video editing software profile in Germany.
Search interest · 12-month trend
Demographics of Video editing software fans
42.5% are female, 57.5% are male, average age 33.9.
Gender split
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 33.9 |
| Estimated audience size | 974,705 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Video editing software audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 12.5% |
| China | 10.3% |
Geography
Where the Video editing software audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~90K | 3.48× | |
| 02 | Berlin | ~50K | 1.17× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.01× | |
| 04 | Hessen | ~80K | 1.01× | |
| 05 | Saarland | ~10K | 1.00× | |
| 06 | Schleswig-Holstein | ~30K | 0.99× | |
| 07 | Bremen | ~8K | 0.98× | |
| 08 | Baden-Württemberg | ~100K | 0.96× | |
| 09 | Mecklenburg-Vorpommern | ~20K | 0.95× | |
| 10 | Rheinland-Pfalz | ~50K | 0.93× | |
| 11 | Sachsen-Anhalt | ~20K | 0.88× | |
| 12 | Brandenburg | ~30K | 0.86× | |
| 13 | Hamburg | ~20K | 0.86× | |
| 14 | Bayern | ~100K | 0.83× | |
| 15 | Niedersachsen | ~80K | 0.81× | |
| 16 | Sachsen | ~40K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Video editing software audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pentax | Technology & Electronics | 12.77× | ||
| 02 | Video editing | Technology & Electronics | 11.54× | ||
| 03 | Nikon | Technology & Electronics | 8.52× | ||
| 04 | Canon | Technology & Electronics | 8.28× | ||
| 05 | Robert Redford | Movies & TV | 7.50× | ||
| 06 | Cultural heritage | Politics & Society | 7.19× | ||
| 07 | Videography | Internet & Social Media | 6.53× | ||
| 08 | Crime fiction | Literature | 6.09× | ||
| 09 | Travel Blogger | Travel & Leisure | 5.77× | ||
| 10 | DC Comics | Literature | 5.12× | ||
| 11 | Duolingo | Business & Career | 5.02× | ||
| 12 | Reggaeton | Music & Radio | 5.00× | ||
| 13 | Detective fiction | Literature | 4.98× | ||
| 14 | Canva | Technology & Electronics | 4.90× | ||
| 15 | Oil painting | Arts & Culture | 4.88× | ||
| 16 | Watercolor painting | Arts & Culture | 4.83× | ||
| 17 | Abstract art | Arts & Culture | 4.62× | ||
| 18 | Livemusic | Music & Radio | 3.03× | ||
| 19 | Ryanair | Travel & Leisure | 2.53× | ||
| 20 | Batman | Movies & TV | 2.32× |
Personality of the Video editing software audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.04× | |
| Quality Awareness | PREMIUM | 2.00× | |
| Early Adopter Mentality | POWER | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Frequently asked questions
How many fans does Video editing software have in Germany?
Video editing software has an estimated audience of 974,705 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Video editing software fans?
42.5% of Video editing software fans are female, 57.5% are male, with an average age of 33.9 years.
Which brands do Video editing software fans like most?
Video editing software fans show strongest brand affinity for Robert Redford (7.5×), Video editing (11.54×), and Crime fiction (6.09×) over the country average.
Where do Video editing software fans live in Germany?
Video editing software fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Video editing software fans also like?
Beyond Video editing software itself, the audience over-indexes on Video editing (11.54×), Crime fiction (6.09×), Cultural heritage (7.19×), and Videography (6.53×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Video editing software audiences in other countries
- Video editing software — United States
- Video editing software — United Kingdom
- Video editing software — France
- Video editing software — Italy
- Video editing software — Spain
- Video editing software — Brazil
- Video editing software — Japan
- Video editing software — South Korea
- Video editing software — India
- Video editing software — Canada
- Video editing software — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video editing software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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