A data profile of the people who buy, follow and care about Malayala Manorama in India — modelled from more than twelve digital signal sources. Malayala Manorama has an estimated audience of 6,081,816 people in India.
Malayala Manorama has an estimated audience of 6,081,816 people in India. 31.6% are female, 68.4% are male, average age 39.4. Top brand affinities: Online newspaper, Judaism, BMW Z4, FIFA World Cup, Hypermarket.
Top brand affinities include Online newspaper, Judaism, BMW Z4, with strongest over-indexing on Online newspaper (5× the country average).
Demographically, the Malayala Manorama audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Malayala Manorama fan in India is more male, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Malayala Manorama profile in India.
31.6% are female, 68.4% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 39.4 |
| Estimated audience size | 6,081,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Malayala Manorama audience comes from India.
| Country | Share |
|---|---|
| India | 44.2% |
| United Arab Emirates | 20.4% |
| Qatar | 4.3% |
The strongest cross-interests of the Malayala Manorama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Judaism | Politics & Society | 16.60× | ||
| 02 | BMW Z4 | Cars & Mobility | 15.82× | ||
| 03 | Medicinal plants | Health | 12.36× | ||
| 04 | Greenhouse | Home & Garden | 7.55× | ||
| 05 | Online newspaper | News | 5.00× | ||
| 06 | Hypermarket | Shopping | 4.44× | ||
| 07 | Emirates | Travel & Leisure | 3.67× | ||
| 08 | Videography | Internet & Social Media | 3.20× | ||
| 09 | Lionel Messi | Sports | 2.84× | ||
| 10 | UEFA Champions League | Sports | 2.70× | ||
| 11 | Buddhism | Health | 2.69× | ||
| 12 | Charitable organization | Politics & Society | 2.07× | ||
| 13 | Digital photography | Business & Career | 2.05× | ||
| 14 | Radio | Technology & Electronics | 2.02× | ||
| 15 | Renovation | Home & Garden | 2.01× | ||
| 16 | Telecommunication | Technology & Electronics | 1.96× | ||
| 17 | Religion | Business & Career | 1.91× | ||
| 18 | FIFA World Cup | Sports | 1.84× | ||
| 19 | Home Appliances | Home & Garden | 1.61× | ||
| 20 | Furniture | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 5.07× | |
| Community Orientation | OPEN | 1.73× | |
| Tradition | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Design Affinity | PREMIUM | 0.79× | |
| Extroversion | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Malayala Manorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.