Rascasse Audience Intelligence

Radio Audience in South Africa

A data profile of the people who buy, follow and care about Radio in South Africa — modelled from more than twelve digital signal sources. Radio has an estimated audience of 1,837,391 people in South Africa.

#235among Topic in South Africa
#19in Technology & Electronics

Radio has an estimated audience of 1,837,391 people in South Africa. 49.5% are female, 50.5% are male, average age 37.5. Top brand affinities: Radio broadcasting, Broadcasting, Mamelodi Sundowns F.C., Joke, Laughter.

Top brand affinities include Radio broadcasting, Broadcasting, Mamelodi Sundowns F.C., with strongest over-indexing on Radio broadcasting (2.7× the country average).

Demographically, the Radio audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Social Media Usage, Patriotism.

The typical Radio fan in South Africa is balanced, around 37.5 years old, with strong Social Media Usage tendencies and a notable affinity for Radio broadcasting.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Radio profile in South Africa.

Audience size
1.8M
in South Africa
Gender
49.5%♀
50.5% male
Age
37.5
average years
Country rank
#353
Topic in South Africa
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio fans

49.5% are female, 50.5% are male, average age 37.5.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Radio audience in South Africa
MetricValue
Female49.5%
Male50.5%
Average age37.5
Estimated audience size1,837,391
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Radio audience in South Africa
Age bracketShare%
16-1923%
20-2924%
30-3920%
40-4913%
50+21%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Radio audience comes from South Africa.

Worldwide audience distribution share by country for Radio
CountryShare
United States18.8%
India6.1%
Germany5.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio audience
#·InterestCategoryAffinity×
01Ethiopian AirlinesTravel & Leisure3.58×
02Midas (automotive service)Cars & Mobility3.02×
03Radio broadcastingMusic & Radio2.70×
04Communication studiesBusiness & Career2.33×
05Rhianna (singer)Music & Radio2.06×
06Central AfricaTravel & Leisure2.00×
07Sketch comedyMovies & TV1.97×
08Art filmMovies & TV1.80×
09BroadcastingMovies & TV1.78×
10Video hosting serviceTechnology & Electronics1.77×
11Digital televisionMovies & TV1.67×
12Short filmMovies & TV1.65×
13News broadcastingBusiness & Career1.61×
14NigeriaTravel & Leisure1.57×
15JokeLiterature1.56×
16Inter MilanSports1.56×
17ComedianMovies & TV1.55×
18LaughterMovies & TV1.53×
19Mamelodi Sundowns F.C.Sports1.52×
20Viral videoInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.87×
PatriotismCONSERVATISM0.77×
TravellingTHRILL0.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.48×
SpiritualityBALANCE0.74×
TravellingTHRILL0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in South Africa

See Radio audiences in other countries

How to read this data

Audience size is the estimated number of people in South Africa who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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