A data profile of the people who buy, follow and care about Broadcasting in South Africa — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 2,219,926 people in South Africa.
Broadcasting has an estimated audience of 2,219,926 people in South Africa. 49.5% are female, 50.5% are male, average age 37.1. Top brand affinities: Radio, Late-night talk show, Buddhism, Emma Watson, Torino F.C..
Top brand affinities include Radio, Late-night talk show, Buddhism, with strongest over-indexing on Radio (1.78× the country average).
Demographically, the Broadcasting audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Broadcasting fan in South Africa is balanced, around 37.1 years old, with strong Spirituality tendencies and a notable affinity for Radio.
The key figures that characterise the Broadcasting profile in South Africa.
49.5% are female, 50.5% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 37.1 |
| Estimated audience size | 2,219,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Broadcasting audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amnesty International | Politics & Society | 1.85× | ||
| 02 | Udinese Calcio | Sports | 1.82× | ||
| 03 | Late-night talk show | Movies & TV | 1.80× | ||
| 04 | Radio | Technology & Electronics | 1.78× | ||
| 05 | Human Rights Watch | Politics & Society | 1.75× | ||
| 06 | Deportivo Alavés | Sports | 1.68× | ||
| 07 | Buffy the Vampire Slayer | Movies & TV | 1.61× | ||
| 08 | T-Mobile | Technology & Electronics | 1.60× | ||
| 09 | Bangkok Airways | Travel & Leisure | 1.60× | ||
| 10 | Subway | Food & Beverages | 1.59× | ||
| 11 | Online music store | Music & Radio | 1.59× | ||
| 12 | Ultra-high-definition television | Movies & TV | 1.58× | ||
| 13 | Will Ferrell | Movies & TV | 1.57× | ||
| 14 | Sennheiser | Technology & Electronics | 1.54× | ||
| 15 | James Bond | Movies & TV | 1.53× | ||
| 16 | Torino F.C. | Sports | 1.52× | ||
| 17 | Copa Libertadores | Sports | 1.52× | ||
| 18 | Eurosport | Sports | 1.52× | ||
| 19 | Buddhism | Health | 1.51× | ||
| 20 | Emma Watson | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.15× | |
| Indulgence | JOY | 1.10× | |
| Early Adopter Mentality | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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