A data profile of the people who buy, follow and care about Broadcasting in Australia — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 5,088,456 people in Australia.
Broadcasting has an estimated audience of 5,088,456 people in Australia. 51.2% are female, 48.8% are male, average age 43.1. Top brand affinities: Radio, Wikipedia, Local news, Tabloid (newspaper format), Australian Open.
Top brand affinities include Radio, Wikipedia, Local news, with strongest over-indexing on Radio (2.29× the country average).
Demographically, the Broadcasting audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Broadcasting fan in Australia is balanced, around 43.1 years old, with strong Spirituality tendencies and a notable affinity for Radio.
The key figures that characterise the Broadcasting profile in Australia.
51.2% are female, 48.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 43.1 |
| Estimated audience size | 5,088,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Broadcasting audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Williams | Music & Radio | 2.99× | ||
| 02 | Air Canada | Travel & Leisure | 2.88× | ||
| 03 | Radio | Technology & Electronics | 2.29× | ||
| 04 | Wikipedia | Internet & Social Media | 2.23× | ||
| 05 | Origami | Kids & Family | 2.23× | ||
| 06 | ABC | Movies & TV | 1.91× | ||
| 07 | Alexandra Daddario | Movies & TV | 1.86× | ||
| 08 | Tabloid (newspaper format) | Literature | 1.82× | ||
| 09 | Local news | News | 1.76× | ||
| 10 | Western Union | Business & Career | 1.74× | ||
| 11 | Australian Open | Sports | 1.72× | ||
| 12 | Ryan Gosling | Movies & TV | 1.69× | ||
| 13 | Jason Momoa | Movies & TV | 1.68× | ||
| 14 | Public security | Politics & Society | 1.66× | ||
| 15 | Virtual reality | Technology & Electronics | 1.61× | ||
| 16 | Mobile payment | Business & Career | 1.61× | ||
| 17 | Pay television | Movies & TV | 1.58× | ||
| 18 | Weather forecasting | Home & Garden | 1.54× | ||
| 19 | Air pollution | Health | 1.53× | ||
| 20 | Jason Bateman | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.28× | |
| Individualism | JOY | 1.20× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.75× | |
| Pet Ownership | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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