A data profile of the people who buy, follow and care about Australian Open in Australia — modelled from more than twelve digital signal sources. Australian Open has an estimated audience of 3,290,082 people in Australia.
The average Australian Open fan in Australia is 43.0 years old, balanced, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Alex de Minaur, Cricket World Cup, Internet television, with strongest over-indexing on Alex de Minaur (6.76× the country average).
Demographically, the Australian Open audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Australian Open fan in Australia is balanced, around 43.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alex de Minaur.
The key figures that characterise the Australian Open profile in Australia.
49.7% are female, 50.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 43.0 |
| Estimated audience size | 3,290,082 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 32% |
of the worldwide Australian Open audience comes from Australia.
| Country | Share |
|---|---|
| United States | 13.7% |
| Italy | 10.3% |
| Australia | 8.7% |
Where the Australian Open audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1.5M | 1.64× | |
| 02 | Australian Capital Territory | ~80K | 1.17× | |
| 03 | South Australia | ~300K | 1.05× | |
| 04 | Tasmania | ~70K | 0.93× | |
| 05 | New South Wales | ~1M | 0.91× | |
| 06 | Queensland | ~700K | 0.91× | |
| 07 | Western Australia | ~300K | 0.86× | |
| 08 | Northern Territory | ~20K | 0.55× |
The strongest cross-interests of the Australian Open audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grand Designs Australia | Movies & TV | 9.30× | ||
| 02 | Roland Garros | Sports | 9.00× | ||
| 03 | Cricket World Cup | Sports | 8.56× | ||
| 04 | Alex de Minaur | Sports | 6.76× | ||
| 05 | Internet television | Technology & Electronics | 5.76× | ||
| 06 | The Championships, Wimbledon | Sports | 5.74× | ||
| 07 | Smart TV | Technology & Electronics | 5.58× | ||
| 08 | US Open (tennis) | Sports | 5.44× | ||
| 09 | Rugby World Cup | Sports | 4.76× | ||
| 10 | Novak Djokovic | Sports | 4.35× | ||
| 11 | Jannik Sinner | Sports | 3.86× | ||
| 12 | Carlos Alcaraz | Sports | 3.81× | ||
| 13 | Emirates | Travel & Leisure | 3.41× | ||
| 14 | rugby | Sports | 3.27× | ||
| 15 | EB Games | Games | 3.08× | ||
| 16 | Modern architecture | Arts & Culture | 2.78× | ||
| 17 | Virgin Australia | Music & Radio | 2.36× | ||
| 18 | National Rugby League | Sports | 1.99× | ||
| 19 | FIFA World Cup | Sports | 1.87× | ||
| 20 | Airbnb | Travel & Leisure | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.96× | |
| Luxury Orientation | PREMIUM | 1.72× | |
| Quality Awareness | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.73× | |
| Extroversion | THRILL | 0.79× | |
| Individualism | JOY | 0.85× |
Australian Open has an estimated audience of 3,290,082 people in Australia, concentrated in Victoria and New South Wales.
49.7% of Australian Open fans are female, 50.3% are male, with an average age of 43.0 years.
Australian Open fans show strongest brand affinity for Alex de Minaur (6.76×), Cricket World Cup (8.56×), and Internet television (5.76×) over the country average.
Australian Open fans in Australia are most concentrated in Victoria (reach ~1.5M), New South Wales (reach ~1M), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Australian Open itself, the audience over-indexes on Cricket World Cup (8.56×), Internet television (5.76×), The Championships, Wimbledon (5.74×), and Rugby World Cup (4.76×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Australian Open. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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