A data profile of the people who buy, follow and care about Broadcasting in Sweden — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 1,709,237 people in Sweden.
Broadcasting has an estimated audience of 1,709,237 people in Sweden. 47.7% are female, 52.3% are male, average age 44.4. Top brand affinities: Elgiganten, Google, Dogs, Pay television, Happiness.
Top brand affinities include Elgiganten, Google, Dogs, with strongest over-indexing on Elgiganten (1.61× the country average).
Demographically, the Broadcasting audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Broadcasting fan in Sweden is balanced, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Broadcasting profile in Sweden.
47.7% are female, 52.3% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 44.4 |
| Estimated audience size | 1,709,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Broadcasting audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Union | Business & Career | 2.95× | ||
| 02 | Pay television | Movies & TV | 2.26× | ||
| 03 | Local news | News | 1.91× | ||
| 04 | Allsvenskan | Sports | 1.87× | ||
| 05 | First-person shooter games | Games | 1.87× | ||
| 06 | Financial services | Business & Career | 1.77× | ||
| 07 | Musical theatre | Movies & TV | 1.77× | ||
| 08 | Celebrity | Movies & TV | 1.76× | ||
| 09 | Breaking news | Movies & TV | 1.73× | ||
| 10 | Fiction books | Literature | 1.72× | ||
| 11 | Wikipedia | Internet & Social Media | 1.70× | ||
| 12 | Happiness | Health | 1.68× | ||
| 13 | Hair products | Beauty & Wellness | 1.65× | ||
| 14 | Internet & Social Media | 1.63× | |||
| 15 | Dogs | Pets & Animals | 1.63× | ||
| 16 | Current events | Arts & Culture | 1.62× | ||
| 17 | Elgiganten | Shopping | 1.61× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.61× | ||
| 19 | Video games | Games | 1.60× | ||
| 20 | Meat | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.32× | |
| Spirituality | BALANCE | 1.31× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Creativity | OPEN | 0.71× | |
| Price Sensitivity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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