A data profile of the people who buy, follow and care about Joke in South Africa — modelled from more than twelve digital signal sources. Joke has an estimated audience of 2,176,132 people in South Africa.
Joke has an estimated audience of 2,176,132 people in South Africa. 51.3% are female, 48.7% are male, average age 34.0. Top brand affinities: Radio, Inter Milan, Atlético Madrid, NASDAQ, AS Monaco FC.
Top brand affinities include Radio, Inter Milan, Atlético Madrid, with strongest over-indexing on Radio (1.56× the country average).
Demographically, the Joke audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Career Orientation.
The typical Joke fan in South Africa is balanced, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for Radio.
The key figures that characterise the Joke profile in South Africa.
51.3% are female, 48.7% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 34.0 |
| Estimated audience size | 2,176,132 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 9% | |
| 50+ | 16% |
of the worldwide Joke audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Joke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anne Hathaway | Movies & TV | 1.97× | ||
| 02 | DAX | Business & Career | 1.89× | ||
| 03 | Real Sociedad | Sports | 1.89× | ||
| 04 | Late-night talk show | Movies & TV | 1.82× | ||
| 05 | Tom Cruise | Movies & TV | 1.80× | ||
| 06 | romantic comedies | Movies & TV | 1.80× | ||
| 07 | Tom Hardy | Movies & TV | 1.76× | ||
| 08 | Ligue 1 | Sports | 1.73× | ||
| 09 | Leicester City F.C. | Sports | 1.64× | ||
| 10 | AS Monaco FC | Sports | 1.62× | ||
| 11 | Buddhism | Health | 1.62× | ||
| 12 | Bologna F.C. 1909 | Sports | 1.60× | ||
| 13 | Hinduism | Politics & Society | 1.60× | ||
| 14 | Atlético Madrid | Sports | 1.59× | ||
| 15 | Atalanta B.C. | Sports | 1.59× | ||
| 16 | NASDAQ | Business & Career | 1.58× | ||
| 17 | Crystal Palace F.C. | Sports | 1.57× | ||
| 18 | Radio | Technology & Electronics | 1.56× | ||
| 19 | Inter Milan | Sports | 1.54× | ||
| 20 | Gangsta rap | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.27× | |
| Career Orientation | POWER | 1.12× | |
| Individualism | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.62× | |
| Design Affinity | PREMIUM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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