A data profile of the people who buy, follow and care about Joke in Australia — modelled from more than twelve digital signal sources. Joke has an estimated audience of 3,640,574 people in Australia.
Joke has an estimated audience of 3,640,574 people in Australia. 47.9% are female, 52.1% are male, average age 42.7. Top brand affinities: Wikipedia, Radio, Comedy club, Public security, Hair conditioner.
Top brand affinities include Wikipedia, Radio, Comedy club, with strongest over-indexing on Wikipedia (2.31× the country average).
Demographically, the Joke audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Individualism.
The typical Joke fan in Australia is balanced, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Joke profile in Australia.
47.9% are female, 52.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 42.7 |
| Estimated audience size | 3,640,574 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 31% |
of the worldwide Joke audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Joke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doctor Strange | Literature | 3.61× | ||
| 02 | Guardians of the Galaxy (film) | Movies & TV | 3.35× | ||
| 03 | Comedy club | Movies & TV | 2.73× | ||
| 04 | Wikipedia | Internet & Social Media | 2.31× | ||
| 05 | Christian Bale | Movies & TV | 2.18× | ||
| 06 | Michael J. Fox | Movies & TV | 2.12× | ||
| 07 | Jason Momoa | Movies & TV | 1.90× | ||
| 08 | Public security | Politics & Society | 1.89× | ||
| 09 | Jim Carrey | Movies & TV | 1.88× | ||
| 10 | Reggaeton | Music & Radio | 1.82× | ||
| 11 | Ryan Gosling | Movies & TV | 1.76× | ||
| 12 | Britney Spears | Music & Radio | 1.61× | ||
| 13 | Margot Robbie | Movies & TV | 1.60× | ||
| 14 | Robert Redford | Movies & TV | 1.59× | ||
| 15 | Radio | Technology & Electronics | 1.56× | ||
| 16 | Internet celebrity | Internet & Social Media | 1.56× | ||
| 17 | Omegle | Internet & Social Media | 1.54× | ||
| 18 | Air pollution | Health | 1.52× | ||
| 19 | Virtual reality | Technology & Electronics | 1.52× | ||
| 20 | Hair conditioner | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.27× | |
| Individualism | JOY | 1.23× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Luxury Orientation | PREMIUM | 0.62× | |
| Indulgence | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.