A data profile of the people who buy, follow and care about Joke in Ireland — modelled from more than twelve digital signal sources. Joke has an estimated audience of 701,672 people in Ireland.
Joke has an estimated audience of 701,672 people in Ireland. 51.0% are female, 49.0% are male, average age 39.9. Top brand affinities: NCT (band), Mixed martial arts, Weather, Anthropology, Crossword.
Top brand affinities include NCT (band), Mixed martial arts, Weather, with strongest over-indexing on NCT (band) (1.62× the country average).
Demographically, the Joke audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Joke fan in Ireland is balanced, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for NCT (band).
The key figures that characterise the Joke profile in Ireland.
51.0% are female, 49.0% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 39.9 |
| Estimated audience size | 701,672 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Joke audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Joke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.42× | ||
| 02 | BBC Sport | Sports | 1.93× | ||
| 03 | Keanu Reeves | Movies & TV | 1.83× | ||
| 04 | Fanatics | Fashion & Accessoires | 1.82× | ||
| 05 | New Zealand | Travel & Leisure | 1.79× | ||
| 06 | Crossword | Games | 1.74× | ||
| 07 | Mixed martial arts | Sports | 1.69× | ||
| 08 | Scarlett Johansson | Movies & TV | 1.69× | ||
| 09 | British hip hop | Music & Radio | 1.68× | ||
| 10 | Anthropology | Business & Career | 1.67× | ||
| 11 | Reggaeton | Music & Radio | 1.66× | ||
| 12 | Birthday cake | Food & Beverages | 1.65× | ||
| 13 | NCT (band) | Music & Radio | 1.62× | ||
| 14 | Mission: Impossible | Movies & TV | 1.60× | ||
| 15 | Tom Hardy | Movies & TV | 1.58× | ||
| 16 | Weather | Home & Garden | 1.55× | ||
| 17 | Movie theater | Movies & TV | 1.53× | ||
| 18 | Digital art | Arts & Culture | 1.52× | ||
| 19 | Internet service provider | Technology & Electronics | 1.52× | ||
| 20 | Liam Neeson | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Community Orientation | OPEN | 1.22× | |
| Tradition | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Luxury Orientation | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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