A data profile of the people who buy, follow and care about Joke in Switzerland — modelled from more than twelve digital signal sources. Joke has an estimated audience of 899,181 people in Switzerland.
Joke has an estimated audience of 899,181 people in Switzerland. 52.2% are female, 47.8% are male, average age 41.7. Top brand affinities: Hornbach, Stand-up comedy, Real property, Wikipedia, Viral video.
Top brand affinities include Hornbach, Stand-up comedy, Real property, with strongest over-indexing on Hornbach (2.12× the country average).
Demographically, the Joke audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Joke fan in Switzerland is balanced, around 41.7 years old, with strong Spirituality tendencies and a notable affinity for Hornbach.
The key figures that characterise the Joke profile in Switzerland.
52.2% are female, 47.8% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 41.7 |
| Estimated audience size | 899,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Joke audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Joke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadway theatre | Travel & Leisure | 3.12× | ||
| 02 | Stand-up comedy | Movies & TV | 2.80× | ||
| 03 | Viral video | Internet & Social Media | 2.27× | ||
| 04 | Hornbach | Shopping | 2.12× | ||
| 05 | Western Union | Business & Career | 2.07× | ||
| 06 | Real property | Home & Garden | 2.01× | ||
| 07 | Pokémon | Games | 1.93× | ||
| 08 | Subscription business model | Shopping | 1.92× | ||
| 09 | Instant messaging | Internet & Social Media | 1.87× | ||
| 10 | High-definition television | Technology & Electronics | 1.85× | ||
| 11 | Contemporary R&B | Music & Radio | 1.84× | ||
| 12 | Hardware store | Home & Garden | 1.78× | ||
| 13 | Charity and causes | Business & Career | 1.76× | ||
| 14 | University | Business & Career | 1.70× | ||
| 15 | Wikipedia | Internet & Social Media | 1.62× | ||
| 16 | Drawing | Home & Garden | 1.60× | ||
| 17 | Radio | Technology & Electronics | 1.53× | ||
| 18 | Electronics | Technology & Electronics | 1.53× | ||
| 19 | Poetry | Literature | 1.53× | ||
| 20 | Festival | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.51× | |
| Patriotism | CONSERVATISM | 1.43× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Design Affinity | PREMIUM | 0.79× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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