A data profile of the people who buy, follow and care about Joke in Colombia — modelled from more than twelve digital signal sources. Joke has an estimated audience of 4,884,125 people in Colombia.
Joke has an estimated audience of 4,884,125 people in Colombia. 51.8% are female, 48.2% are male, average age 34.5. Top brand affinities: Non-alcoholic beverage, Rail transport, Herbalism, Crystal Palace F.C., Tabloid (newspaper format).
Top brand affinities include Non-alcoholic beverage, Rail transport, Herbalism, with strongest over-indexing on Non-alcoholic beverage (1.74× the country average).
Demographically, the Joke audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Joke fan in Colombia is balanced, around 34.5 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Joke profile in Colombia.
51.8% are female, 48.2% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 34.5 |
| Estimated audience size | 4,884,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide Joke audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Joke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roller coaster | Travel & Leisure | 2.07× | ||
| 02 | Lawn mower | Home & Garden | 1.88× | ||
| 03 | Deportivo Alavés | Sports | 1.87× | ||
| 04 | Jessica Alba | Movies & TV | 1.83× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.74× | ||
| 06 | NHL | Sports | 1.71× | ||
| 07 | Crystal Palace F.C. | Sports | 1.69× | ||
| 08 | Real Sociedad | Sports | 1.66× | ||
| 09 | Endangered species | Pets & Animals | 1.66× | ||
| 10 | Herbalism | Health | 1.65× | ||
| 11 | NASCAR | Sports | 1.61× | ||
| 12 | Harley Quinn | Literature | 1.61× | ||
| 13 | New York Yankees | Sports | 1.60× | ||
| 14 | Getafe CF | Sports | 1.57× | ||
| 15 | Rail transport | Travel & Leisure | 1.54× | ||
| 16 | Tabloid (newspaper format) | Literature | 1.54× | ||
| 17 | Bradley Cooper | Movies & TV | 1.54× | ||
| 18 | Electronic cigarette | Food & Beverages | 1.53× | ||
| 19 | Cate Blanchett | Movies & TV | 1.53× | ||
| 20 | Sevilla FC | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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