Rascasse Audience Intelligence

Mamelodi Sundowns F.C. Audience in South Africa

A data profile of the people who buy, follow and care about Mamelodi Sundowns F.C. in South Africa — modelled from more than twelve digital signal sources. Mamelodi Sundowns F.C. has an estimated audience of 2,426,375 people in South Africa.

#8among Soccer in South Africa
#6among Team in South Africa
#16in Sports

Mamelodi Sundowns F.C. has an estimated audience of 2,426,375 people in South Africa. 36.5% are female, 63.5% are male, average age 36.7. Top brand affinities: Manchester City F.C., Manchester United F.C., FIFA World Cup, Premier League, Real Madrid C.F..

Top brand affinities include Manchester City F.C., Manchester United F.C., FIFA World Cup, with strongest over-indexing on Manchester City F.C. (2.89× the country average).

Demographically, the Mamelodi Sundowns F.C. audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

The typical Mamelodi Sundowns F.C. fan in South Africa is more male, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Manchester City F.C..

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Mamelodi Sundowns F.C. profile in South Africa.

Audience size
2.4M
in South Africa
Gender
36.5%♀
63.5% male
Age
36.7
average years
Country rank
#227
Team in South Africa
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mamelodi Sundowns F.C. fans

36.5% are female, 63.5% are male, average age 36.7.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Mamelodi Sundowns F.C. audience in South Africa
MetricValue
Female36.5%
Male63.5%
Average age36.7
Estimated audience size2,426,375
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Mamelodi Sundowns F.C. audience in South Africa
Age bracketShare%
16-1923%
20-2927%
30-3920%
40-4911%
50+19%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Mamelodi Sundowns F.C. audience comes from South Africa.

Worldwide audience distribution share by country for Mamelodi Sundowns F.C.
CountryShare
South Africa18.9%
Argentina10.1%
Indonesia5.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mamelodi Sundowns F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mamelodi Sundowns F.C. audience
#·InterestCategoryAffinity×
01Atalanta B.C.Sports4.76×
02Crystal Palace F.C.Sports3.90×
03AS Monaco FCSports3.51×
04Inter MilanSports3.08×
05Juventus F.C.Sports2.96×
06Atlético MadridSports2.94×
07UEFA Europa LeagueSports2.91×
08Manchester City F.C.Sports2.89×
09La LigaSports2.78×
10Arsenal F.C.Sports2.59×
11Paris Saint-GermainSports2.49×
12Premier LeagueSports2.43×
13FIFA World CupSports2.38×
14UEFA Champions LeagueSports2.09×
15Liverpool F.C.Sports2.09×
16Cristiano RonaldoSports2.02×
17Manchester United F.C.Sports1.91×
18FC BarcelonaSports1.85×
19Real Madrid C.F.Sports1.84×
20Family carCars & Mobility1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mamelodi Sundowns F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mamelodi Sundowns F.C. audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.31×
Quality AwarenessPREMIUM1.22×
Luxury OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mamelodi Sundowns F.C. audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
ExtroversionTHRILL0.71×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for Mamelodi Sundowns F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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