A data profile of the people who buy, follow and care about Liverpool F.C. in South Africa — modelled from more than twelve digital signal sources. Liverpool F.C. has an estimated audience of 1,325,291 people in South Africa.
Liverpool F.C. has an estimated audience of 1,325,291 people in South Africa. 27.3% are female, 72.7% are male, average age 33.8. Top brand affinities: Manchester City F.C., Manchester United F.C., Kaizer Chiefs F.C., Orlando Pirates, Premier League.
Top brand affinities include Manchester City F.C., Manchester United F.C., Kaizer Chiefs F.C., with strongest over-indexing on Manchester City F.C. (4.47× the country average).
Demographically, the Liverpool F.C. audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Liverpool F.C. fan in South Africa is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Liverpool F.C. profile in South Africa.
27.3% are female, 72.7% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 33.8 |
| Estimated audience size | 1,325,291 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 15% |
of the worldwide Liverpool F.C. audience comes from South Africa.
| Country | Share |
|---|---|
| United Kingdom | 20.0% |
| United States | 11.3% |
| Germany | 6.6% |
The strongest cross-interests of the Liverpool F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 4.47× | ||
| 02 | Aston Villa F.C. | Sports | 4.14× | ||
| 03 | Arsenal F.C. | Sports | 4.05× | ||
| 04 | Manchester United F.C. | Sports | 3.61× | ||
| 05 | FC Bayern Munich | Sports | 3.54× | ||
| 06 | Pedro | Sports | 3.53× | ||
| 07 | Premier League | Sports | 3.47× | ||
| 08 | Chelsea F.C. | Sports | 3.47× | ||
| 09 | Sofascore | Sports | 3.34× | ||
| 10 | Inter Milan | Sports | 3.23× | ||
| 11 | Cristiano Ronaldo | Sports | 2.96× | ||
| 12 | UEFA Champions League | Sports | 2.95× | ||
| 13 | Paris Saint-Germain | Sports | 2.92× | ||
| 14 | FIFA World Cup | Sports | 2.79× | ||
| 15 | FC Barcelona | Sports | 2.74× | ||
| 16 | Soccer-Laduma | Sports | 2.56× | ||
| 17 | Real Madrid C.F. | Sports | 2.43× | ||
| 18 | Mamelodi Sundowns F.C. | Sports | 2.09× | ||
| 19 | Orlando Pirates | Sports | 1.99× | ||
| 20 | Kaizer Chiefs F.C. | Sports | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Social Media Usage | JOY | 0.89× | |
| Travelling | THRILL | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.75× | |
| Travelling | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Liverpool F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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