A data profile of the people who buy, follow and care about FC Barcelona in South Africa — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 2,275,938 people in South Africa.
FC Barcelona has an estimated audience of 2,275,938 people in South Africa. 27.3% are female, 72.7% are male, average age 33.2. Top brand affinities: Manchester United F.C., Manchester City F.C., Kaizer Chiefs F.C., Orlando Pirates, Real Madrid C.F..
Top brand affinities include Manchester United F.C., Manchester City F.C., Kaizer Chiefs F.C., with strongest over-indexing on Manchester United F.C. (2.49× the country average).
Demographically, the FC Barcelona audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Travelling.
The typical FC Barcelona fan in South Africa is more male, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the FC Barcelona profile in South Africa.
27.3% are female, 72.7% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 33.2 |
| Estimated audience size | 2,275,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 8% | |
| 50+ | 14% |
of the worldwide FC Barcelona audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 10.6% |
| Spain | 10.1% |
| Indonesia | 4.7% |
The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lamine Yamal | Sports | 3.50× | ||
| 02 | La Liga | Sports | 2.95× | ||
| 03 | Manchester City F.C. | Sports | 2.86× | ||
| 04 | Atlético Madrid | Sports | 2.75× | ||
| 05 | Paris Saint-Germain | Sports | 2.71× | ||
| 06 | Inter Milan | Sports | 2.57× | ||
| 07 | Chelsea F.C. | Sports | 2.57× | ||
| 08 | Manchester United F.C. | Sports | 2.49× | ||
| 09 | Sofascore | Sports | 2.44× | ||
| 10 | Cristiano Ronaldo | Sports | 2.41× | ||
| 11 | Liverpool F.C. | Sports | 2.39× | ||
| 12 | UEFA Champions League | Sports | 2.38× | ||
| 13 | Premier League | Sports | 2.35× | ||
| 14 | Soccer-Laduma | Sports | 2.35× | ||
| 15 | FC Bayern Munich | Sports | 2.35× | ||
| 16 | FIFA World Cup | Sports | 2.23× | ||
| 17 | Real Madrid C.F. | Sports | 2.15× | ||
| 18 | Mamelodi Sundowns F.C. | Sports | 1.85× | ||
| 19 | Orlando Pirates | Sports | 1.76× | ||
| 20 | Kaizer Chiefs F.C. | Sports | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.09× | |
| Travelling | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.60× | |
| Spirituality | BALANCE | 0.79× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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