A data profile of the people who buy, follow and care about Country music in Switzerland — modelled from more than twelve digital signal sources. Country music has an estimated audience of 1,253,847 people in Switzerland.
The average Country music fan in Switzerland is 41.8 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Beatrice Egli, Música sertaneja, Andy Borg, with strongest over-indexing on Beatrice Egli (1.63× the country average).
Demographically, the Country music audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Country music fan in Switzerland is balanced, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Beatrice Egli.
The key figures that characterise the Country music profile in Switzerland.
48.6% are female, 51.4% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 41.8 |
| Estimated audience size | 1,253,847 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Country music audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
Where the Country music audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uri | ~5K | 1.16× | |
| 02 | Canton of Glarus | ~5K | 1.15× | |
| 03 | Canton of Nidwalden | ~5K | 1.14× | |
| 04 | Canton of Bern | ~100K | 1.12× | |
| 05 | Canton of Obwalden | ~5K | 1.12× | |
| 06 | Appenzell Innerrhoden | ~2K | 1.10× | |
| 07 | Aargau | ~80K | 1.09× | |
| 08 | Appenzell Ausserrhoden | ~6K | 1.09× | |
| 09 | Thurgau | ~40K | 1.07× | |
| 10 | Jura | ~9K | 1.03× | |
| 11 | Schaffhausen | ~10K | 1.01× | |
| 12 | Luzern | ~50K | 1.00× | |
| 13 | Graubünden | ~30K | 0.96× | |
| 14 | Basel-Landschaft | ~30K | 0.96× | |
| 15 | Schwyz | ~20K | 0.96× | |
| 16 | Canton of Zug | ~10K | 0.96× | |
| 17 | Neuchatel | ~20K | 0.95× | |
| 18 | Canton of St. Gallen | ~60K | 0.93× | |
| 19 | Solothurn | ~30K | 0.92× | |
| 20 | Fribourg | ~40K | 0.91× | |
| 21 | Vaud | ~100K | 0.89× | |
| 22 | Valais | ~40K | 0.89× | |
| 23 | Ticino | ~40K | 0.88× | |
| 24 | Basel-City | ~40K | 0.87× | |
| 25 | Canton of Zürich | ~200K | 0.85× | |
| 26 | Canton of Geneva | ~70K | 0.84× |
The strongest cross-interests of the Country music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sacramento Kings | Sports | 1.96× | ||
| 02 | Syngenta | Business & Career | 1.78× | ||
| 03 | Sigmund Freud | Literature | 1.73× | ||
| 04 | Saudade | Politics & Society | 1.72× | ||
| 05 | Roberto Carlos (singer) | Music & Radio | 1.64× | ||
| 06 | Beatrice Egli | Music & Radio | 1.63× | ||
| 07 | Eric Clapton | Music & Radio | 1.61× | ||
| 08 | Lindås | Travel & Leisure | 1.58× | ||
| 09 | Farmers Insurance Group | Business & Career | 1.57× | ||
| 10 | Janis Joplin | Music & Radio | 1.57× | ||
| 11 | Melissa Naschenweng | Music & Radio | 1.54× | ||
| 12 | Johnny Cash | Music & Radio | 1.54× | ||
| 13 | Bob Dylan | Music & Radio | 1.53× | ||
| 14 | Vanessa Mai | Music & Radio | 1.53× | ||
| 15 | Rodriguez | Music & Radio | 1.53× | ||
| 16 | Andy Borg | Music & Radio | 1.52× | ||
| 17 | Andrea Berg | Music & Radio | 1.52× | ||
| 18 | Andreas Gabalier | Music & Radio | 1.52× | ||
| 19 | Música sertaneja | Music & Radio | 1.51× | ||
| 20 | Emmental | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.07× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Price Sensitivity | PREMIUM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Travelling | THRILL | 0.74× | |
| Sustainability | BALANCE | 0.76× |
Country music has an estimated audience of 1,253,847 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
48.6% of Country music fans are female, 51.4% are male, with an average age of 41.8 years.
Country music fans show strongest brand affinity for Beatrice Egli (1.63×), Música sertaneja (1.51×), and Andy Borg (1.52×) over the country average.
Country music fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Country music itself, the audience over-indexes on Música sertaneja (1.51×), Andy Borg (1.52×), Roberto Carlos (singer) (1.64×), and Bob Dylan (1.53×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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