A data profile of the people who buy, follow and care about Country music in Sweden — modelled from more than twelve digital signal sources. Country music has an estimated audience of 1,073,431 people in Sweden.
Country music has an estimated audience of 1,073,431 people in Sweden. 48.4% are female, 51.6% are male, average age 45.6. Top brand affinities: Rock music, Björn Skifs, Holiday cottage, Landscape design, Cellbes.
Top brand affinities include Rock music, Björn Skifs, Holiday cottage, with strongest over-indexing on Rock music (1.59× the country average).
Demographically, the Country music audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
The typical Country music fan in Sweden is balanced, around 45.6 years old, with strong Design Affinity tendencies and a notable affinity for Rock music.
The key figures that characterise the Country music profile in Sweden.
48.4% are female, 51.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 45.6 |
| Estimated audience size | 1,073,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Country music audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
The strongest cross-interests of the Country music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kikki Danielsson | Music & Radio | 2.93× | ||
| 02 | Bob Dylan | Music & Radio | 2.63× | ||
| 03 | Björn Skifs | Movies & TV | 2.44× | ||
| 04 | Cellbes | Fashion & Accessoires | 2.10× | ||
| 05 | Flower garden | Home & Garden | 2.02× | ||
| 06 | Landscape design | Business & Career | 2.00× | ||
| 07 | Vintage | Fashion & Accessoires | 1.82× | ||
| 08 | Nostalgia | Home & Garden | 1.78× | ||
| 09 | Landscaping | Home & Garden | 1.77× | ||
| 10 | Bingolotto | Movies & TV | 1.74× | ||
| 11 | Rock and roll | Music & Radio | 1.68× | ||
| 12 | Livemusic | Music & Radio | 1.66× | ||
| 13 | Retro style | Fashion & Accessoires | 1.62× | ||
| 14 | Vintage clothing | Fashion & Accessoires | 1.62× | ||
| 15 | Rock music | Music & Radio | 1.59× | ||
| 16 | Yarn | Fashion & Accessoires | 1.57× | ||
| 17 | Melodifestivalen | Music & Radio | 1.54× | ||
| 18 | Holiday cottage | Travel & Leisure | 1.52× | ||
| 19 | Knitting | Home & Garden | 1.50× | ||
| 20 | Cottage | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.47× | |
| Urban Lifestyle | OPEN | 1.04× | |
| Patriotism | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.67× | |
| Travelling | THRILL | 0.81× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.