A data profile of the people who buy, follow and care about Melodifestivalen in Sweden — modelled from more than twelve digital signal sources. Melodifestivalen has an estimated audience of 1,507,857 people in Sweden.
Melodifestivalen has an estimated audience of 1,507,857 people in Sweden. 71.2% are female, 28.8% are male, average age 46.0. Top brand affinities: Sveriges Television, Hemnet, Biltema, KappAhl, Gina Tricot.
Top brand affinities include Sveriges Television, Hemnet, Biltema, with strongest over-indexing on Sveriges Television (2.23× the country average).
Demographically, the Melodifestivalen audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Melodifestivalen fan in Sweden is more female, around 46.0 years old, with strong Quality Awareness tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Melodifestivalen profile in Sweden.
71.2% are female, 28.8% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 46.0 |
| Estimated audience size | 1,507,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Melodifestivalen audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 77.5% |
| United States | 4.9% |
| Finland | 4.9% |
The strongest cross-interests of the Melodifestivalen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 3.17× | ||
| 02 | Ravelry | Internet & Social Media | 2.88× | ||
| 03 | Weaving | Fashion & Accessoires | 2.62× | ||
| 04 | KappAhl | Fashion & Accessoires | 2.54× | ||
| 05 | Crochet | Home & Garden | 2.38× | ||
| 06 | Baby food | Kids & Family | 2.28× | ||
| 07 | Sveriges Television | Technology & Electronics | 2.23× | ||
| 08 | Poster | Arts & Culture | 2.19× | ||
| 09 | Flower | Home & Garden | 2.12× | ||
| 10 | True crime | Movies & TV | 1.97× | ||
| 11 | Crime fiction | Literature | 1.93× | ||
| 12 | Lindex | Fashion & Accessoires | 1.88× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.83× | ||
| 14 | Hemnet | Home & Garden | 1.77× | ||
| 15 | Seafood | Food & Beverages | 1.75× | ||
| 16 | Hobby | Home & Garden | 1.70× | ||
| 17 | Biltema | Business & Career | 1.66× | ||
| 18 | Lunch | Food & Beverages | 1.66× | ||
| 19 | JYSK | Home & Garden | 1.60× | ||
| 20 | Science | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.36× | |
| Family Orientation | CONSERVATISM | 1.28× | |
| Price Sensitivity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Risk Appetite | THRILL | 0.89× | |
| Luxury Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Melodifestivalen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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