A data profile of the people who buy, follow and care about Crime fiction in Sweden — modelled from more than twelve digital signal sources. Crime fiction has an estimated audience of 1,170,377 people in Sweden.
Crime fiction has an estimated audience of 1,170,377 people in Sweden. 74.0% are female, 26.0% are male, average age 45.1. Top brand affinities: Detective fiction, Contemporary romance, True crime, E-book readers, Goodreads.
Top brand affinities include Detective fiction, Contemporary romance, True crime, with strongest over-indexing on Detective fiction (10.22× the country average).
Demographically, the Crime fiction audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Crime fiction fan in Sweden is more female, around 45.1 years old, with strong Social Media Usage tendencies and a notable affinity for Detective fiction.
The key figures that characterise the Crime fiction profile in Sweden.
74.0% are female, 26.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 45.1 |
| Estimated audience size | 1,170,377 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Crime fiction audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 7.4% |
| Germany | 6.0% |
The strongest cross-interests of the Crime fiction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Detective fiction | Literature | 10.22× | ||
| 02 | Contemporary romance | Literature | 9.20× | ||
| 03 | Goodreads | Literature | 8.90× | ||
| 04 | E-book readers | Technology & Electronics | 5.85× | ||
| 05 | Creative writing | Business & Career | 5.82× | ||
| 06 | Book discussion club | Literature | 5.56× | ||
| 07 | True crime | Movies & TV | 5.48× | ||
| 08 | Non-fiction books | Literature | 5.30× | ||
| 09 | Novel | Literature | 4.75× | ||
| 10 | Psychological thriller | Literature | 4.58× | ||
| 11 | Criminology | Politics & Society | 4.23× | ||
| 12 | Mystery fiction | Literature | 3.76× | ||
| 13 | Romance novels | Literature | 3.38× | ||
| 14 | Stranger Things | Movies & TV | 2.57× | ||
| 15 | Literature | Business & Career | 2.14× | ||
| 16 | Crochet | Home & Garden | 2.00× | ||
| 17 | Wine tasting | Food & Beverages | 1.97× | ||
| 18 | Museum | Arts & Culture | 1.88× | ||
| 19 | Sparkling wine | Food & Beverages | 1.83× | ||
| 20 | SVT Play | Movies & TV | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.10× | |
| Urban Lifestyle | OPEN | 1.04× | |
| Patriotism | CONSERVATISM | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Urban Lifestyle | OPEN | 1.04× | |
| Social Media Usage | JOY | 1.10× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Crime fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.