A data profile of the people who buy, follow and care about Crime fiction in India — modelled from more than twelve digital signal sources. Crime fiction has an estimated audience of 3,083,482 people in India.
The average Crime fiction fan in India is 29.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Nicole Kidman, Harry Potter, Asia Cup, with strongest over-indexing on Nicole Kidman (14.94× the country average).
Demographically, the Crime fiction audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Crime fiction fan in India is more male, around 29.9 years old, with strong Spirituality tendencies and a notable affinity for Nicole Kidman.
The key figures that characterise the Crime fiction profile in India.
32.5% are female, 67.5% are male, average age 29.9.
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 29.9 |
| Estimated audience size | 3,083,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Crime fiction audience comes from India.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 7.4% |
| Germany | 6.0% |
Where the Crime fiction audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~2K | 1.51× | |
| 02 | Arunachal Pradesh | ~2K | 1.26× | |
| 03 | Nagaland | ~3K | 1.22× | |
| 04 | Mizoram | ~3K | 1.22× | |
| 05 | Meghalaya | ~4K | 1.13× | |
| 06 | Manipur | ~4K | 1.12× | |
| 07 | Goa | ~3K | 1.03× | |
| 08 | Tripura | ~4K | 1.02× | |
| 09 | Himachal Pradesh | ~10K | 0.95× | |
| 10 | Chhattisgarh | ~20K | 0.94× | |
| 11 | Uttarakhand | ~10K | 0.94× | |
| 12 | Jammu and Kashmir | ~10K | 0.93× | |
| 13 | Jharkhand | ~20K | 0.92× | |
| 14 | Punjab (region) | ~40K | 0.90× | |
| 15 | Andhra Pradesh | ~30K | 0.90× | |
| 16 | Odisha | ~30K | 0.89× | |
| 17 | Assam | ~30K | 0.89× | |
| 18 | Rajasthan | ~60K | 0.87× | |
| 19 | Madhya Pradesh | ~50K | 0.87× | |
| 20 | Haryana | ~30K | 0.87× | |
| 21 | Bihar | ~50K | 0.85× | |
| 22 | Telangana | ~40K | 0.81× | |
| 23 | Gujarat | ~70K | 0.80× | |
| 24 | Kerala | ~40K | 0.80× | |
| 25 | Tamil Nadu | ~60K | 0.77× | |
| 26 | West Bengal | ~70K | 0.76× | |
| 27 | Karnataka | ~60K | 0.73× | |
| 28 | Maharashtra | ~100K | 0.70× | |
| 29 | Uttar Pradesh | ~100K | 0.69× |
The strongest cross-interests of the Crime fiction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nicole Kidman | Movies & TV | 14.94× | ||
| 02 | colleen hoover | Literature | 9.10× | ||
| 03 | Crime Patrol (TV series) | Movies & TV | 7.00× | ||
| 04 | Book discussion club | Literature | 5.15× | ||
| 05 | Pedro Pascal | Movies & TV | 3.53× | ||
| 06 | Indian Cricket | Sports | 2.32× | ||
| 07 | Home video | Movies & TV | 2.19× | ||
| 08 | Harry Potter | Movies & TV | 2.18× | ||
| 09 | Web series | Internet & Social Media | 2.00× | ||
| 10 | Film industry | Movies & TV | 1.83× | ||
| 11 | New Zealand national cricket team | Sports | 1.67× | ||
| 12 | Ahmedabad | Travel & Leisure | 1.65× | ||
| 13 | E-book readers | Technology & Electronics | 1.65× | ||
| 14 | Succession | Movies & TV | 1.63× | ||
| 15 | Peacemaker | Movies & TV | 1.58× | ||
| 16 | India News | News | 1.55× | ||
| 17 | Short story | Literature | 1.55× | ||
| 18 | Hema Malini | Movies & TV | 1.52× | ||
| 19 | Iraq | Travel & Leisure | 1.51× | ||
| 20 | Asia Cup | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.13× | |
| Patriotism | CONSERVATISM | 1.10× | |
| Tradition | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.77× | |
| Design Affinity | PREMIUM | 0.77× | |
| Sports Activity | POWER | 0.84× |
Crime fiction has an estimated audience of 3,083,482 people in India, concentrated in Maharashtra and Uttar Pradesh.
32.5% of Crime fiction fans are female, 67.5% are male, with an average age of 29.9 years.
Crime fiction fans show strongest brand affinity for Nicole Kidman (14.94×), Harry Potter (2.18×), and Asia Cup (1.5×) over the country average.
Crime fiction fans in India are most concentrated in Maharashtra (reach ~100K), Uttar Pradesh (reach ~100K), and West Bengal (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Crime fiction itself, the audience over-indexes on Harry Potter (2.18×), Asia Cup (1.5×), Crime Patrol (TV series) (7×), and Peacemaker (1.58×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Crime fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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