A data profile of the people who buy, follow and care about Web series in India — modelled from more than twelve digital signal sources. Web series has an estimated audience of 3,867,736 people in India.
Web series has an estimated audience of 3,867,736 people in India. 22.7% are female, 77.3% are male, average age 31.0. Top brand affinities: Roman Reigns, Baskin-Robbins, Internet celebrity, Videography, Zendaya.
Top brand affinities include Roman Reigns, Baskin-Robbins, Internet celebrity, with strongest over-indexing on Roman Reigns (3.97× the country average).
Demographically, the Web series audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Web series fan in India is more male, around 31.0 years old, with strong Indulgence tendencies and a notable affinity for Roman Reigns.
The key figures that characterise the Web series profile in India.
22.7% are female, 77.3% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 31.0 |
| Estimated audience size | 3,867,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Web series audience comes from India.
| Country | Share |
|---|---|
| United States | 30.6% |
| India | 14.0% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Web series audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baskin-Robbins | Food & Beverages | 4.12× | ||
| 02 | Heath Ledger | Movies & TV | 4.12× | ||
| 03 | Jim Carrey | Movies & TV | 4.12× | ||
| 04 | Brock Lesnar | Sports | 4.12× | ||
| 05 | Zootopia | Movies & TV | 4.12× | ||
| 06 | Al Pacino | Movies & TV | 4.12× | ||
| 07 | Tobey Maguire | Movies & TV | 4.12× | ||
| 08 | Alibaba.com | Shopping | 4.12× | ||
| 09 | Roman Reigns | Sports | 3.97× | ||
| 10 | WrestleMania | Sports | 3.88× | ||
| 11 | Nicole Kidman | Movies & TV | 3.56× | ||
| 12 | Zendaya | Movies & TV | 3.20× | ||
| 13 | Peaky Blinders (TV series) | Movies & TV | 3.05× | ||
| 14 | FC Bayern Munich | Sports | 2.55× | ||
| 15 | Videography | Internet & Social Media | 2.13× | ||
| 16 | Al Nassr FC | Sports | 2.13× | ||
| 17 | Pastry | Food & Beverages | 2.05× | ||
| 18 | Real property | Home & Garden | 2.03× | ||
| 19 | OnePlus | Technology & Electronics | 1.79× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| Early Adopter Mentality | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Design Affinity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Web series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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