Rascasse Audience Intelligence

Web series Audience in Germany

A data profile of the people who buy, follow and care about Web series in Germany — modelled from more than twelve digital signal sources. Web series has an estimated audience of 678,802 people in Germany.

#13among Content type in Germany#3926among Topic in Germany#129in Internet & Social Media

The average Web series fan in Germany is 39.2 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Tagesschau, Robert Redford, Internet celebrity, with strongest over-indexing on Tagesschau (3.12× the country average).

Demographically, the Web series audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Web series fan in Germany is balanced, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Tagesschau.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web series profile in Germany.

Audience size
679K
in Germany
Gender
50.7%♀
49.3% male
Age
39.2
average years
Country rank
#9077
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web series fans

50.7% are female, 49.3% are male, average age 39.2.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Web series audience in Germany
MetricValue
Female50.7%
Male49.3%
Average age39.2
Estimated audience size678,802
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Web series audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Web series audience comes from Germany.

Worldwide audience distribution share by country for Web series
CountryShare
United States30.6%
India14.0%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web series audience in Germany is strongest.

Fig. 05

Top regions by affinity

Web series fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K9.70×
02Bremen~6K1.07×
03Saarland~8K0.93×
04Mecklenburg-Vorpommern~10K0.87×
05Thüringen~10K0.86×
06Sachsen-Anhalt~10K0.84×
07Brandenburg~20K0.81×
08Schleswig-Holstein~20K0.77×
09Hamburg~10K0.77×
10Berlin~20K0.75×
11Rheinland-Pfalz~20K0.72×
12Sachsen~20K0.70×
13Niedersachsen~40K0.61×
14Bayern~60K0.55×
15Baden-Württemberg~50K0.55×
16Nordrhein-Westfalen~70K0.47×
Fig. 06

Affinity by region

Affinity by region — Web series, Germany
0.47×1.00×9.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web series audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web series audience
#·InterestCategoryAffinity×
01The DepartedMovies & TV19.74×
02The Good, the Bad and the UglyMovies & TV19.74×
03Starship Troopers (film)Movies & TV17.66×
04Cobie SmuldersMovies & TV16.06×
05James FrancoMovies & TV12.42×
06Internet celebrityInternet & Social Media9.25×
07HuluMovies & TV7.70×
08Mila KunisMovies & TV6.98×
09Robert RedfordMovies & TV6.70×
10Nicholas HoultMovies & TV6.01×
11Window blindHome & Garden4.92×
12ReggaetonMusic & Radio4.71×
13TagesschauMovies & TV3.12×
14RedditInternet & Social Media3.00×
15Google NewsNews2.82×
16HugendubelShopping2.60×
17LivemusicMusic & Radio2.38×
18TransfermarktSports2.30×
19Online newspaperNews2.26×
20Netto Marken-DiscountShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web series audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web series audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.74×
SpiritualityBALANCE1.98×
Early Adopter MentalityPOWER1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web series audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
Luxury OrientationPREMIUM0.65×
Price SensitivityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web series have in Germany?

Web series has an estimated audience of 678,802 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Web series fans?

50.7% of Web series fans are female, 49.3% are male, with an average age of 39.2 years.

03

Which brands do Web series fans like most?

Web series fans show strongest brand affinity for Tagesschau (3.12×), Robert Redford (6.7×), and Internet celebrity (9.25×) over the country average.

04

Where do Web series fans live in Germany?

Web series fans in Germany are most concentrated in Hessen (reach ~500K), Nordrhein-Westfalen (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Web series fans also like?

Beyond Web series itself, the audience over-indexes on Robert Redford (6.7×), Internet celebrity (9.25×), The Departed (19.74×), and Cobie Smulders (16.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in Germany

See Web series audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Web series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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