Web series Audience in Germany
Web series has an estimated audience of 678,802 people in Germany. 50.7% are female, 49.3% are male, average age 39.2. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Progressive rock, Home construction, Litter box, 3D printing, Unique Gifts.
The average Web series fan in Germany is 39.2 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Progressive rock, Home construction, Litter box, with strongest over-indexing on Progressive rock (4.02× the country average). Demographically, the Web series audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Web series fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 39.2 |
| Estimated audience size | 678,802 |
Audience persona
The typical Web series fan in Germany is balanced, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 509,102 | 10.82× |
| Nordrhein-Westfalen | 41,275 | 0.28× |
| Bayern | 37,876 | 0.35× |
| Baden-Württemberg | 30,594 | 0.33× |
| Berlin | 17,513 | 0.58× |
| Niedersachsen | 11,279 | 0.17× |
| Sachsen | 9,094 | 0.27× |
| Rheinland-Pfalz | 9,058 | 0.27× |
| Thüringen | 5,249 | 0.3× |
| Brandenburg | 5,175 | 0.25× |
| Sachsen-Anhalt | 5,098 | 0.29× |
| Schleswig-Holstein | 4,973 | 0.2× |
| Mecklenburg-Vorpommern | 4,484 | 0.35× |
| Saarland | 4,457 | 0.53× |
| Bremen | 4,374 | 0.75× |
| Hamburg | 3,927 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.02× | Music & Radio |
| Home construction | 1.56× | Home & Garden |
| Litter box | 1.75× | Pets & Animals |
| 3D printing | 2.53× | Technology & Electronics |
| Unique Gifts | 1.51× | Shopping |
| Moroccan riad | 6.08× | Politics & Society |
| Isola 2000 | 19.74× | Travel & Leisure |
| Natural rubber | 2.1× | Cars & Mobility |
| The Fader | 5.32× | Music & Radio |
| Minestrone | 2.03× | Food & Beverages |
| Medieval fantasy | 8.58× | Literature |
| Commercial mortgage | 1.53× | Business & Career |
| Eindhoven | 1.61× | Travel & Leisure |
| JDSU | 2.29× | Business & Career |
| Home Delivery | 1.86× | Food & Beverages |
| The Journey (1959 film) | 9.47× | Movies & TV |
| Nationality | 1.8× | Politics & Society |
| Graham Greene (actor) | 2.35× | |
| Captain Fantastic (film) | 5.18× | Movies & TV |
| Samanyolu Haber | 2.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.37 |
| Early Adopter Mentality | POWER | 1.84 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Spirituality | BALANCE | 1.52 |
| Sports Activity | POWER | 1.47 |
| Community Orientation | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| India | 14.0% |
| United Kingdom | 4.5% |
See Web series audiences in other countries
More Content type audiences in Germany
- Instant messaging (10,645,358)
- Viral video (4,303,635)
- Meme (4,142,758)
- Internet meme (4,046,751)
- Fansite (2,569,718)
Frequently asked questions
How many fans does Web series have in Germany?
Web series has an estimated audience of 678,802 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Web series fans?
50.7% of Web series fans are female, 49.3% are male, with an average age of 39.2 years.
Which brands do Web series fans like most?
Web series fans show strongest brand affinity for Progressive rock (4.02×), Home construction (1.56×), and Litter box (1.75×) over the country average.
Where do Web series fans live in Germany?
Web series fans in Germany are most concentrated in Hessen (reach 509,102), Nordrhein-Westfalen (reach 41,275), and Bayern (reach 37,876). These three regions account for the largest share of the active audience.
What other brands do Web series fans also like?
Beyond Web series itself, the audience over-indexes on Home construction (1.56×), Litter box (1.75×), 3D printing (2.53×), and Unique Gifts (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.