Rascasse Audience Intelligence

Web series Audience in United States

A data profile of the people who buy, follow and care about Web series in United States — modelled from more than twelve digital signal sources. Web series has an estimated audience of 8,430,672 people in United States.

#9among Content type in United States#2627among Topic in United States#61in Internet & Social Media

The average Web series fan in United States is 37.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Acme Markets, Women's Shoes, Improvisation, with strongest over-indexing on Acme Markets (12.24× the country average).

Demographically, the Web series audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Web series fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Acme Markets.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web series profile in United States.

Audience size
8.4M
in United States
Gender
52.2%♀
47.8% male
Age
37.9
average years
Country rank
#4210
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web series fans

52.2% are female, 47.8% are male, average age 37.9.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Web series audience in United States
MetricValue
Female52.2%
Male47.8%
Average age37.9
Estimated audience size8,430,672
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Web series audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Web series audience comes from United States.

Worldwide audience distribution share by country for Web series
CountryShare
United States30.6%
India14.0%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web series audience in United States is strongest.

Fig. 05

Top regions by affinity

Web series fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K2.52×
02New Jersey~400K2.00×
03New York~800K1.80×
04California~1.5M1.51×
05Washington~200K1.47×
06Virginia~300K1.42×
07Texas~1M1.40×
08Louisiana~100K1.37×
09Georgia~300K1.33×
10Illinois~400K1.30×
11Connecticut~100K1.14×
12Massachusetts~200K1.11×
13Florida~600K1.08×
14North Carolina~300K1.03×
15South Dakota~20K1.03×
16Maryland~100K1.01×
17Missouri~100K1.00×
18Kansas~70K1.00×
19Delaware~20K0.98×
20North Dakota~20K0.98×
21Michigan~200K0.97×
22Arizona~200K0.97×
23Alaska~20K0.97×
24Oregon~90K0.96×
25Vermont~10K0.96×
26Indiana~100K0.95×
27Idaho~40K0.95×
28Pennsylvania~300K0.94×
29Kentucky~100K0.94×
30Ohio~200K0.93×
31Tennessee~200K0.93×
32Arkansas~60K0.93×
33Nevada~80K0.92×
34Mississippi~60K0.92×
35West Virginia~40K0.92×
36Maine~30K0.92×
37Montana~20K0.92×
38Rhode Island~20K0.91×
39Colorado~100K0.90×
40South Carolina~100K0.89×
41Oklahoma~80K0.88×
42New Hampshire~30K0.88×
43Alabama~100K0.87×
44New Mexico~40K0.87×
45Nebraska~40K0.87×
46Hawaii~30K0.87×
47Iowa~60K0.86×
48Utah~60K0.85×
49Minnesota~100K0.83×
50Wisconsin~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Web series, United States
0.79×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web series audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web series audience
#·InterestCategoryAffinity×
01Women's ShoesFashion & Accessoires20.00×
02Rick AstleyMusic & Radio15.13×
03Acme MarketsShopping12.24×
04Eva GreenMovies & TV9.77×
05Nick OffermanMovies & TV9.46×
06ImprovisationMusic & Radio9.32×
07Michelle RodriguezMovies & TV8.51×
08Web serverTechnology & Electronics3.94×
09Drudge ReportSports3.40×
10Internet celebrityInternet & Social Media3.31×
11Hair ExtensionsBeauty & Wellness3.10×
12New York PostNews2.76×
13Chuck NorrisMovies & TV2.65×
14Real propertyHome & Garden2.40×
15RadioTechnology & Electronics1.88×
16PodcastMusic & Radio1.77×
17Pizza HutFood & Beverages1.74×
18SupermanMovies & TV1.69×
19SubwayFood & Beverages1.68×
20Planet FitnessSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web series audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web series audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
TraditionCONSERVATISM1.49×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web series audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
Price SensitivityPREMIUM0.82×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web series have in United States?

Web series has an estimated audience of 8,430,672 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Web series fans?

52.2% of Web series fans are female, 47.8% are male, with an average age of 37.9 years.

03

Which brands do Web series fans like most?

Web series fans show strongest brand affinity for Acme Markets (12.24×), Women's Shoes (20×), and Improvisation (9.32×) over the country average.

04

Where do Web series fans live in United States?

Web series fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Web series fans also like?

Beyond Web series itself, the audience over-indexes on Women's Shoes (20×), Improvisation (9.32×), Superman (1.69×), and Nick Offerman (9.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in United States

See Web series audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Web series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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