Web series Audience in United States

Web series has an estimated audience of 8,430,672 people in United States. 52.2% are female, 47.8% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Finnair, Capital One, Aaron Rodgers, Google Maps, Bruce Willis.

The average Web series fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Capital One, Aaron Rodgers, with strongest over-indexing on Finnair (675× the country average). Demographically, the Web series audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Web series fans

Demographic split for Web series audience in United States
MetricValue
Female52.2%
Male47.8%
Average age37.9
Estimated audience size8,430,672

Audience persona

The typical Web series fan in United States is balanced, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Web series in United States
RegionReachAffinity
California1,387,8781.5×
Texas1,128,3551.56×
New York1,022,0202.17×
Florida652,0141.14×
New Jersey533,0642.49×
Illinois433,6231.54×
Georgia406,8871.57×
Virginia349,8841.7×
Washington319,2251.89×
North Carolina267,2601.05×
Pennsylvania236,0550.83×
Ohio231,0980.89×
Michigan223,8941.02×
Massachusetts213,1941.28×
Arizona168,2290.98×
Maryland148,7961.03×
Indiana134,8000.88×
Missouri132,7070.98×
Tennessee127,8320.76×
Colorado119,5950.9×
Connecticut103,9401.23×
Oregon97,1401.01×
Washington, District of Columbia96,7723.82×
South Carolina92,6150.73×
Louisiana85,7110.79×
Minnesota82,1460.68×
Kentucky73,6830.7×
Nevada73,3150.9×
Oklahoma72,3310.77×
Alabama67,6950.57×
Wisconsin67,4230.53×
Kansas53,4600.8×
Arkansas50,6050.73×
Iowa47,5800.69×
Mississippi46,7390.67×
Utah41,6530.55×
Idaho32,2910.76×
Delaware22,3380.96×
Nebraska21,4030.51×
New Mexico19,3560.46×
Rhode Island18,2280.68×
New Hampshire17,8830.54×
Hawaii17,0190.47×
Maine16,2990.54×
West Virginia15,6750.4×
Alaska14,4390.8×
Montana12,5870.54×
South Dakota12,4240.64×
North Dakota12,0970.7×
Wyoming11,7050.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web series audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One11.78×Business & Career
Aaron Rodgers14.28×Sports
Google Maps8.64×Internet & Social Media
Bruce Willis14.58×Movies & TV
AccuWeather12.19×Home & Garden
CarGurus10.71×Cars & Mobility
Indeed.com7.31×Business & Career
Diane Keaton10.85×Movies & TV
Clint Eastwood14.64×Movies & TV
Beetlejuice7.18×Movies & TV
DeviantArt10.4×Internet & Social Media
Google News8.34×News
Circle K9.91×Shopping
Demi Moore12.67×Movies & TV
Matthew McConaughey11.82×Movies & TV
Khan Academy10.6×Business & Career
Blake Lively12.16×Movies & TV
Billy Bob Thornton10.78×Movies & TV
Catherine Zeta-Jones13.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web series audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.94
Early Adopter MentalityPOWER1.59
PatriotismCONSERVATISM1.5
IndividualismJOY1.46
TraditionCONSERVATISM1.37
Risk AppetiteTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Web series
CountryShare
United States30.6%
India14.0%
United Kingdom4.5%

See Web series audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Web series have in United States?

Web series has an estimated audience of 8,430,672 people in United States, concentrated in California and Texas.

What is the gender split and age of Web series fans?

52.2% of Web series fans are female, 47.8% are male, with an average age of 37.9 years.

Which brands do Web series fans like most?

Web series fans show strongest brand affinity for Finnair (675×), Capital One (11.78×), and Aaron Rodgers (14.28×) over the country average.

Where do Web series fans live in United States?

Web series fans in United States are most concentrated in California (reach 1,387,878), Texas (reach 1,128,355), and New York (reach 1,022,020). These three regions account for the largest share of the active audience.

What other brands do Web series fans also like?

Beyond Web series itself, the audience over-indexes on Capital One (11.78×), Aaron Rodgers (14.28×), Google Maps (8.64×), and Bruce Willis (14.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.