Hulu Audience in Germany
Hulu has an estimated audience of 734,204 people in Germany. 43.7% are female, 56.3% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Video on demand, Peacock, Wikia, Cocomelon, Bild.
The average Hulu fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Video on demand, Peacock, Wikia, with strongest over-indexing on Video on demand (6.79× the country average). Demographically, the Hulu audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Hulu fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 36.1 |
| Estimated audience size | 734,204 |
Audience persona
The typical Hulu fan in Germany is more male, around 36.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Video on demand.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,621 | 1.1× |
| Bayern | 134,214 | 1.14× |
| Baden-Württemberg | 103,041 | 1.03× |
| Hessen | 73,184 | 1.31× |
| Niedersachsen | 64,907 | 0.91× |
| Berlin | 48,996 | 1.49× |
| Rheinland-Pfalz | 46,924 | 1.28× |
| Sachsen | 27,949 | 0.78× |
| Schleswig-Holstein | 24,191 | 0.92× |
| Brandenburg | 20,618 | 0.91× |
| Hamburg | 16,669 | 1× |
| Thüringen | 14,890 | 0.8× |
| Sachsen-Anhalt | 14,635 | 0.77× |
| Mecklenburg-Vorpommern | 10,269 | 0.73× |
| Saarland | 7,567 | 0.84× |
| Bremen | 6,326 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Video on demand | 6.79× | Movies & TV |
| Peacock | 25.8× | Movies & TV |
| Wikia | 7.74× | Internet & Social Media |
| Cocomelon | 17.64× | Movies & TV |
| Bild | 2.45× | News |
| Leisure | 2.54× | Travel & Leisure |
| REWE | 2.55× | Shopping |
| Television comedy | 10.6× | Movies & TV |
| Social network | 2.4× | Internet & Social Media |
| X | 2.66× | Internet & Social Media |
| Germany | 1.75× | Travel & Leisure |
| Audience | 3.96× | Business & Career |
| Humour | 2.95× | Literature |
| Deutsche Bahn | 2.52× | Cars & Mobility |
| Career | 2.82× | Business & Career |
| Kaufland | 2.36× | Shopping |
| ZDF | 2.86× | Movies & TV |
| Edeka | 2.31× | Shopping |
| Broadcasting | 2.65× | Movies & TV |
| Video | 2.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.46 |
| Indulgence | JOY | 1.22 |
| Patriotism | CONSERVATISM | 1.2 |
| Price Sensitivity | PREMIUM | 1.14 |
| Spirituality | BALANCE | 1.13 |
| Urban Lifestyle | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.9% |
| Japan | 9.4% |
| United Kingdom | 3.6% |
See Hulu audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Hulu have in Germany?
Hulu has an estimated audience of 734,204 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hulu fans?
43.7% of Hulu fans are female, 56.3% are male, with an average age of 36.1 years.
Which brands do Hulu fans like most?
Hulu fans show strongest brand affinity for Video on demand (6.79×), Peacock (25.8×), and Wikia (7.74×) over the country average.
Where do Hulu fans live in Germany?
Hulu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,621), Bayern (reach 134,214), and Baden-Württemberg (reach 103,041). These three regions account for the largest share of the active audience.
What other brands do Hulu fans also like?
Beyond Hulu itself, the audience over-indexes on Peacock (25.8×), Wikia (7.74×), Cocomelon (17.64×), and Bild (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hulu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.