Peacock Audience in Germany
Peacock has an estimated audience of 470,662 people in Germany. 50.7% are female, 49.3% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Progressive rock, Škoda Kodiaq, Personalised Gifts, Timo Hildebrand.
The average Peacock fan in Germany is 35.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Progressive rock, Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Peacock audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Peacock fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 35.9 |
| Estimated audience size | 470,662 |
Audience persona
The typical Peacock fan in Germany is balanced, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 123,984 | 1.2× |
| Bayern | 86,338 | 1.14× |
| Baden-Württemberg | 66,479 | 1.04× |
| Hessen | 51,450 | 1.43× |
| Niedersachsen | 44,587 | 0.98× |
| Berlin | 32,526 | 1.55× |
| Rheinland-Pfalz | 28,341 | 1.2× |
| Sachsen | 18,715 | 0.81× |
| Schleswig-Holstein | 17,085 | 1.01× |
| Brandenburg | 12,046 | 0.83× |
| Hamburg | 11,837 | 1.11× |
| Thüringen | 9,068 | 0.76× |
| Sachsen-Anhalt | 8,749 | 0.72× |
| Saarland | 4,467 | 0.77× |
| Bremen | 4,197 | 1.04× |
| Mecklenburg-Vorpommern | 3,716 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.58× | Music & Radio |
| Škoda Kodiaq | 1.71× | Cars & Mobility |
| Personalised Gifts | 1.57× | Home & Garden |
| Timo Hildebrand | 6.42× | Sports |
| KLIX (AM) | 1.57× | Music & Radio |
| Loincloth | 1.74× | Fashion & Accessoires |
| San Gil | 2.54× | Travel & Leisure |
| Keeper (password manager) | 2.13× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.3× | Music & Radio |
| Shahab Hosseini | 7.34× | Movies & TV |
| Building insulation | 1.86× | Home & Garden |
| Figure painting (hobby) | 1.66× | Arts & Culture |
| Zagreb | 1.61× | Travel & Leisure |
| Goop | 3.04× | Internet & Social Media |
| Liberace | 2.38× | Music & Radio |
| Mustard seed | 4.02× | Food & Beverages |
| Headhunters (film) | 1.81× | Movies & TV |
| Moroccan riad | 2.25× | Politics & Society |
| Medieval fantasy | 4.14× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.23 |
| Indulgence | JOY | 1.17 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Social Media Usage | JOY | 1.07 |
| Sports Activity | POWER | 1.06 |
| Price Sensitivity | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.3% |
| United Kingdom | 11.1% |
| India | 3.1% |
See Peacock audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Peacock have in Germany?
Peacock has an estimated audience of 470,662 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Peacock fans?
50.7% of Peacock fans are female, 49.3% are male, with an average age of 35.9 years.
Which brands do Peacock fans like most?
Peacock fans show strongest brand affinity for Stradivarius (1.97×), Progressive rock (1.58×), and Škoda Kodiaq (1.71×) over the country average.
Where do Peacock fans live in Germany?
Peacock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 123,984), Bayern (reach 86,338), and Baden-Württemberg (reach 66,479). These three regions account for the largest share of the active audience.
What other brands do Peacock fans also like?
Beyond Peacock itself, the audience over-indexes on Progressive rock (1.58×), Škoda Kodiaq (1.71×), Personalised Gifts (1.57×), and Timo Hildebrand (6.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peacock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.