Rascasse Audience Intelligence

Peacock Audience in Germany

A data profile of the people who buy, follow and care about Peacock in Germany — modelled from more than twelve digital signal sources. Peacock has an estimated audience of 520,348 people in Germany.

#25among TV / music streaming in Germany#100among TV Channel in Germany#1747in Movies & TV

The average Peacock fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hulu, Nature, Water purification, with strongest over-indexing on Hulu (25.8× the country average).

Demographically, the Peacock audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peacock fan in Germany is more male, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hulu.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peacock profile in Germany.

Audience size
520K
in Germany
Gender
41.9%♀
58.1% male
Age
37.6
average years
Country rank
#11373
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Peacock

41.9% are female, 58.1% are male, average age 37.6.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Peacock audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age37.6
Estimated audience size520,348
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Peacock audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Peacock audience comes from Germany.

Worldwide audience distribution share by country for Peacock
CountryShare
United States73.2%
United Kingdom12.0%
India2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peacock audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peacock fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.46×
02Hessen~50K1.38×
03Nordrhein-Westfalen~100K1.23×
04Rheinland-Pfalz~30K1.19×
05Bayern~90K1.11×
06Hamburg~10K1.08×
07Bremen~5K1.07×
08Baden-Württemberg~70K1.00×
09Schleswig-Holstein~20K0.98×
10Niedersachsen~50K0.97×
11Brandenburg~10K0.84×
12Saarland~5K0.84×
13Sachsen~20K0.81×
14Thüringen~10K0.79×
15Sachsen-Anhalt~10K0.76×
16Mecklenburg-Vorpommern~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Peacock, Germany
0.63×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peacock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peacock audience
#·InterestCategoryAffinity×
01HuluMovies & TV25.80×
02Water purificationFood & Beverages9.32×
03Beverly Hills, 90210Movies & TV8.53×
04Kenneth BranaghMovies & TV7.64×
05Ron PerlmanMovies & TV7.46×
06Whoopi GoldbergMovies & TV6.40×
07Dua LipaMusic & Radio4.46×
08DirecTVMovies & TV3.89×
09Amazon Fire TVMovies & TV3.09×
10Desktop computersTechnology & Electronics2.49×
11Robert RedfordMovies & TV2.22×
12NatureHome & Garden1.95×
13VacationsTravel & Leisure1.85×
14NetflixMovies & TV1.78×
15TransfermarktSports1.69×
16SupermanMovies & TV1.65×
17BatmanMovies & TV1.63×
18FamilyKids & Family1.59×
19German languagePolitics & Society1.55×
20RedditInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peacock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peacock audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.30×
Community OrientationOPEN1.27×
SpiritualityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peacock audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Sports ActivityPOWER0.82×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peacock have in Germany?

Peacock has an estimated audience of 520,348 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Peacock fans?

41.9% of Peacock fans are female, 58.1% are male, with an average age of 37.6 years.

03

Which brands do Peacock fans like most?

Peacock fans show strongest brand affinity for Hulu (25.8×), Nature (1.95×), and Water purification (9.32×) over the country average.

04

Where do Peacock fans live in Germany?

Peacock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Peacock fans also like?

Beyond Peacock itself, the audience over-indexes on Nature (1.95×), Water purification (9.32×), Family (1.59×), and Dua Lipa (4.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Germany

See Peacock audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Peacock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →