A data profile of the people who buy, follow and care about Peacock in United Kingdom — modelled from more than twelve digital signal sources. Peacock has an estimated audience of 9,630,667 people in United Kingdom.
The average Peacock fan in United Kingdom is 39.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, East of England, Wales.
Top brand affinities include Batman, High-net-worth individual, True Detective, with strongest over-indexing on Batman (1.5× the country average).
Demographically, the Peacock audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Peacock fan in United Kingdom is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Batman.
The key figures that characterise the Peacock profile in United Kingdom.
36.2% are female, 63.8% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 39.2 |
| Estimated audience size | 9,630,667 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Peacock audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 73.2% |
| United Kingdom | 12.0% |
| India | 2.8% |
Where the Peacock audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~900K | 1.69× | |
| 02 | West Midlands | ~600K | 1.50× | |
| 03 | East of England | ~1M | 1.17× | |
| 04 | Yorkshire and the Humber | ~900K | 1.15× | |
| 05 | South West | ~800K | 1.03× | |
| 06 | North East | ~400K | 1.02× | |
| 07 | Northern Ireland | ~300K | 1.01× | |
| 08 | East Midlands | ~600K | 0.93× | |
| 09 | Scotland | ~600K | 0.72× | |
| 10 | South East | ~800K | 0.64× | |
| 11 | England | ~5M | 0.59× | |
| 12 | North West | ~600K | 0.57× |
The strongest cross-interests of the Peacock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hulu | Movies & TV | 3.53× | ||
| 02 | Zootopia | Movies & TV | 3.35× | ||
| 03 | Black Mirror (TV series) | Movies & TV | 2.86× | ||
| 04 | Helen Mirren | Movies & TV | 2.24× | ||
| 05 | Office supplies | Business & Career | 2.20× | ||
| 06 | High-net-worth individual | Business & Career | 2.10× | ||
| 07 | The Crown (TV series) | Movies & TV | 2.01× | ||
| 08 | Robert Redford | Movies & TV | 1.93× | ||
| 09 | Rick and Morty | Movies & TV | 1.84× | ||
| 10 | Underground hip hop | Music & Radio | 1.81× | ||
| 11 | True Detective | Movies & TV | 1.80× | ||
| 12 | Bruce Willis | Movies & TV | 1.77× | ||
| 13 | Sky Go | Movies & TV | 1.77× | ||
| 14 | Millie Bobby Brown | Movies & TV | 1.74× | ||
| 15 | Internet Movie Database | Movies & TV | 1.73× | ||
| 16 | IPTV | Technology & Electronics | 1.66× | ||
| 17 | Anne Hathaway | Movies & TV | 1.62× | ||
| 18 | Emily Blunt | Movies & TV | 1.61× | ||
| 19 | Anime convention | Literature | 1.56× | ||
| 20 | Batman | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Community Orientation | OPEN | 1.10× | |
| Need for Security | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Peacock has an estimated audience of 9,630,667 people in United Kingdom, concentrated in England and East of England.
36.2% of Peacock fans are female, 63.8% are male, with an average age of 39.2 years.
Peacock fans show strongest brand affinity for Batman (1.5×), High-net-worth individual (2.1×), and True Detective (1.8×) over the country average.
Peacock fans in United Kingdom are most concentrated in England (reach ~5M), East of England (reach ~1M), and Wales (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Peacock itself, the audience over-indexes on High-net-worth individual (2.1×), True Detective (1.8×), Hulu (3.53×), and Robert Redford (1.93×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Peacock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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