A data profile of the people who buy, follow and care about The Crown (TV series) in United Kingdom — modelled from more than twelve digital signal sources. The Crown (TV series) has an estimated audience of 3,045,343 people in United Kingdom.
The average The Crown (TV series) fan in United Kingdom is 49.4 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, East of England, Scotland.
Top brand affinities include Anya Taylor-Joy, Matt Smith (actor), Buffy the Vampire Slayer, with strongest over-indexing on Anya Taylor-Joy (25.75× the country average).
Demographically, the The Crown (TV series) audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Mindfulness, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical The Crown (TV series) fan in United Kingdom is more female, around 49.4 years old, with strong Mindfulness tendencies and a notable affinity for Anya Taylor-Joy.
The key figures that characterise the The Crown (TV series) profile in United Kingdom.
66.8% are female, 33.2% are male, average age 49.4.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 49.4 |
| Estimated audience size | 3,045,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 9% | |
| 30-39 | 13% | |
| 40-49 | 21% | |
| 50+ | 52% |
of the worldwide The Crown (TV series) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 24.0% |
| Brazil | 5.8% |
Where the The Crown (TV series) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~300K | 1.63× | |
| 02 | East of England | ~400K | 1.47× | |
| 03 | Northern Ireland | ~100K | 1.45× | |
| 04 | South East | ~500K | 1.31× | |
| 05 | Scotland | ~300K | 1.22× | |
| 06 | West Midlands | ~100K | 0.97× | |
| 07 | Yorkshire and the Humber | ~200K | 0.69× | |
| 08 | North East | ~70K | 0.64× | |
| 09 | South West | ~200K | 0.63× | |
| 10 | East Midlands | ~100K | 0.56× | |
| 11 | North West | ~100K | 0.44× |
The strongest cross-interests of the The Crown (TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Mist | Movies & TV | 26.79× | ||
| 02 | Anya Taylor-Joy | Movies & TV | 25.75× | ||
| 03 | Shailene Woodley | Movies & TV | 24.92× | ||
| 04 | Matt Smith (actor) | Movies & TV | 24.13× | ||
| 05 | Hot Fuzz | Movies & TV | 23.64× | ||
| 06 | Stellan Skarsgård | Movies & TV | 21.58× | ||
| 07 | Evan Rachel Wood | Movies & TV | 21.10× | ||
| 08 | Elisabeth Moss | Movies & TV | 20.77× | ||
| 09 | Buffy the Vampire Slayer | Movies & TV | 19.47× | ||
| 10 | John Lithgow | Movies & TV | 18.23× | ||
| 11 | Rome (TV series) | Movies & TV | 16.23× | ||
| 12 | I Know What You Did Last Summer | Movies & TV | 14.25× | ||
| 13 | Twilight (2008 film) | Movies & TV | 12.78× | ||
| 14 | Final Destination | Movies & TV | 12.37× | ||
| 15 | Charlize Theron | Movies & TV | 12.20× | ||
| 16 | Twilight (series) | Movies & TV | 12.14× | ||
| 17 | AccuWeather | Home & Garden | 9.30× | ||
| 18 | Google Photos | Technology & Electronics | 8.35× | ||
| 19 | The Gilded Age | Movies & TV | 5.40× | ||
| 20 | Waterstones | Literature | 4.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.43× | |
| Tradition | CONSERVATISM | 1.42× | |
| Design Affinity | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.98× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Extroversion | THRILL | 1.04× |
The Crown (TV series) has an estimated audience of 3,045,343 people in United Kingdom, concentrated in South East and East of England.
66.8% of The Crown (TV series) fans are female, 33.2% are male, with an average age of 49.4 years.
The Crown (TV series) fans show strongest brand affinity for Anya Taylor-Joy (25.75×), Matt Smith (actor) (24.13×), and Buffy the Vampire Slayer (19.47×) over the country average.
The Crown (TV series) fans in United Kingdom are most concentrated in South East (reach ~500K), East of England (reach ~400K), and Scotland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond The Crown (TV series) itself, the audience over-indexes on Matt Smith (actor) (24.13×), Buffy the Vampire Slayer (19.47×), Hot Fuzz (23.64×), and Shailene Woodley (24.92×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Crown (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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