A data profile of the people who buy, follow and care about Cocomelon in Germany — modelled from more than twelve digital signal sources. Cocomelon has an estimated audience of 464,308 people in Germany.
The average Cocomelon fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hulu, Parental leave, Child development, with strongest over-indexing on Hulu (17.64× the country average).
Demographically, the Cocomelon audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Cocomelon fan in Germany is more female, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Hulu.
The key figures that characterise the Cocomelon profile in Germany.
55.3% are female, 44.7% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 36.9 |
| Estimated audience size | 464,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Cocomelon audience comes from Germany.
| Country | Share |
|---|---|
| United States | 39.8% |
| United Kingdom | 8.4% |
| Canada | 4.0% |
Where the Cocomelon audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~7K | 1.67× | |
| 02 | Hessen | ~50K | 1.32× | |
| 03 | Hamburg | ~10K | 1.28× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.22× | |
| 05 | Rheinland-Pfalz | ~30K | 1.11× | |
| 06 | Berlin | ~20K | 1.07× | |
| 07 | Saarland | ~6K | 1.03× | |
| 08 | Niedersachsen | ~50K | 1.02× | |
| 09 | Bayern | ~80K | 1.01× | |
| 10 | Baden-Württemberg | ~60K | 0.97× | |
| 11 | Schleswig-Holstein | ~20K | 0.91× | |
| 12 | Brandenburg | ~10K | 0.78× | |
| 13 | Mecklenburg-Vorpommern | ~7K | 0.73× | |
| 14 | Sachsen-Anhalt | ~9K | 0.70× | |
| 15 | Thüringen | ~8K | 0.70× | |
| 16 | Sachsen | ~20K | 0.69× |
The strongest cross-interests of the Cocomelon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hulu | Movies & TV | 17.64× | ||
| 02 | Water purification | Food & Beverages | 6.55× | ||
| 03 | Preschool | Kids & Family | 4.59× | ||
| 04 | Parental leave | Kids & Family | 4.34× | ||
| 05 | Homeschooling | Politics & Society | 3.97× | ||
| 06 | Adoption | Kids & Family | 3.61× | ||
| 07 | DirecTV | Movies & TV | 3.55× | ||
| 08 | Dua Lipa | Music & Radio | 3.40× | ||
| 09 | Early childhood education | Business & Career | 3.19× | ||
| 10 | Child development | Business & Career | 3.01× | ||
| 11 | Baby food | Kids & Family | 2.85× | ||
| 12 | Children's literature | Literature | 2.72× | ||
| 13 | Child care | Kids & Family | 2.71× | ||
| 14 | Robert Redford | Movies & TV | 2.22× | ||
| 15 | Chihuahua (dog) | Pets & Animals | 2.01× | ||
| 16 | Volunteering | Politics & Society | 1.85× | ||
| 17 | Lego | Kids & Family | 1.67× | ||
| 18 | Kitchen | Home & Garden | 1.65× | ||
| 19 | Nature | Home & Garden | 1.52× | ||
| 20 | House music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.41× | |
| Family Orientation | CONSERVATISM | 1.37× | |
| Early Adopter Mentality | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.90× | |
| Risk Appetite | THRILL | 0.95× | |
| Career Orientation | POWER | 0.98× |
Cocomelon has an estimated audience of 464,308 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
55.3% of Cocomelon fans are female, 44.7% are male, with an average age of 36.9 years.
Cocomelon fans show strongest brand affinity for Hulu (17.64×), Parental leave (4.34×), and Child development (3.01×) over the country average.
Cocomelon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Cocomelon itself, the audience over-indexes on Parental leave (4.34×), Child development (3.01×), Baby food (2.85×), and Preschool (4.59×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Cocomelon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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