A data profile of the people who buy, follow and care about Cocomelon in United States — modelled from more than twelve digital signal sources. Cocomelon has an estimated audience of 15,243,544 people in United States.
The average Cocomelon fan in United States is 38.3 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Child development, Preschool, Kindergarten, with strongest over-indexing on Child development (3.32× the country average).
Demographically, the Cocomelon audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cocomelon fan in United States is more female, around 38.3 years old, with strong Community Orientation tendencies and a notable affinity for Child development.
The key figures that characterise the Cocomelon profile in United States.
61.3% are female, 38.7% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 38.3 |
| Estimated audience size | 15,243,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Cocomelon audience comes from United States.
| Country | Share |
|---|---|
| United States | 39.8% |
| United Kingdom | 8.4% |
| Canada | 4.0% |
Where the Cocomelon audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~200K | 1.86× | |
| 02 | Louisiana | ~300K | 1.51× | |
| 03 | Alabama | ~300K | 1.48× | |
| 04 | Arkansas | ~200K | 1.39× | |
| 05 | Kentucky | ~300K | 1.32× | |
| 06 | Texas | ~1.5M | 1.26× | |
| 07 | New Jersey | ~500K | 1.21× | |
| 08 | North Carolina | ~500K | 1.16× | |
| 09 | Georgia | ~500K | 1.15× | |
| 10 | West Virginia | ~80K | 1.15× | |
| 11 | Indiana | ~300K | 1.14× | |
| 12 | Oklahoma | ~200K | 1.13× | |
| 13 | Virginia | ~400K | 1.11× | |
| 14 | Maryland | ~300K | 1.10× | |
| 15 | South Carolina | ~300K | 1.10× | |
| 16 | New York | ~900K | 1.09× | |
| 17 | Tennessee | ~300K | 1.08× | |
| 18 | Pennsylvania | ~500K | 1.06× | |
| 19 | Connecticut | ~200K | 1.05× | |
| 20 | Illinois | ~500K | 1.04× | |
| 21 | Florida | ~1M | 1.02× | |
| 22 | Iowa | ~100K | 1.01× | |
| 23 | Nebraska | ~80K | 1.01× | |
| 24 | Massachusetts | ~300K | 1.00× | |
| 25 | Missouri | ~200K | 1.00× | |
| 26 | Ohio | ~500K | 0.99× | |
| 27 | South Dakota | ~30K | 0.99× | |
| 28 | Minnesota | ~200K | 0.97× | |
| 29 | New Mexico | ~70K | 0.97× | |
| 30 | Hawaii | ~60K | 0.95× | |
| 31 | California | ~1.5M | 0.94× | |
| 32 | Delaware | ~40K | 0.94× | |
| 33 | Michigan | ~400K | 0.92× | |
| 34 | Kansas | ~100K | 0.92× | |
| 35 | North Dakota | ~30K | 0.90× | |
| 36 | Wisconsin | ~200K | 0.88× | |
| 37 | Arizona | ~300K | 0.84× | |
| 38 | Washington | ~300K | 0.84× | |
| 39 | Rhode Island | ~40K | 0.82× | |
| 40 | Nevada | ~100K | 0.80× | |
| 41 | Maine | ~40K | 0.79× | |
| 42 | Colorado | ~200K | 0.78× | |
| 43 | Alaska | ~30K | 0.78× | |
| 44 | Utah | ~100K | 0.75× | |
| 45 | Idaho | ~60K | 0.74× | |
| 46 | Vermont | ~20K | 0.74× | |
| 47 | Oregon | ~100K | 0.71× | |
| 48 | New Hampshire | ~40K | 0.68× | |
| 49 | Washington, District of Columbia | ~30K | 0.67× | |
| 50 | Montana | ~30K | 0.63× |
The strongest cross-interests of the Cocomelon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Preschool | Kids & Family | 3.58× | ||
| 02 | Child development | Business & Career | 3.32× | ||
| 03 | Mothercare | Kids & Family | 2.82× | ||
| 04 | Early childhood education | Business & Career | 2.70× | ||
| 05 | Parental leave | Kids & Family | 2.58× | ||
| 06 | Baby food | Kids & Family | 2.37× | ||
| 07 | Kindergarten | Kids & Family | 2.33× | ||
| 08 | Primary school | Kids & Family | 2.05× | ||
| 09 | Tony Award | Arts & Culture | 1.80× | ||
| 10 | Diaper bag | Kids & Family | 1.79× | ||
| 11 | Child care | Kids & Family | 1.73× | ||
| 12 | True crime | Movies & TV | 1.70× | ||
| 13 | Us Weekly | Internet & Social Media | 1.67× | ||
| 14 | Distance education | Business & Career | 1.66× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 1.59× | ||
| 16 | Hormone | Health | 1.59× | ||
| 17 | Library | Literature | 1.55× | ||
| 18 | Anne Hathaway | Movies & TV | 1.54× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 20 | Dylan O'Brien | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.26× | |
| Indulgence | JOY | 1.24× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Pet Ownership | JOY | 0.93× | |
| Risk Appetite | THRILL | 0.96× |
Cocomelon has an estimated audience of 15,243,544 people in United States, concentrated in Texas and California.
61.3% of Cocomelon fans are female, 38.7% are male, with an average age of 38.3 years.
Cocomelon fans show strongest brand affinity for Child development (3.32×), Preschool (3.58×), and Kindergarten (2.33×) over the country average.
Cocomelon fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cocomelon itself, the audience over-indexes on Preschool (3.58×), Kindergarten (2.33×), Baby food (2.37×), and Diaper bag (1.79×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cocomelon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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