Audience Audience in Germany
Audience has an estimated audience of 6,791,751 people in Germany. 48.5% are female, 51.5% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kyokushin, Israel, Medieval fantasy, Snow White (Fables), The Journey (1959 film).
The average Audience fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kyokushin, Israel, Medieval fantasy, with strongest over-indexing on Kyokushin (19.64× the country average). Demographically, the Audience audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Audience fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 37.5 |
| Estimated audience size | 6,791,751 |
Audience persona
The typical Audience fan in Germany is balanced, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Kyokushin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,527,559 | 1.03× |
| Bayern | 1,082,735 | 0.99× |
| Baden-Württemberg | 813,395 | 0.88× |
| Niedersachsen | 656,971 | 1× |
| Hessen | 476,917 | 0.92× |
| Sachsen | 359,817 | 1.08× |
| Rheinland-Pfalz | 347,708 | 1.02× |
| Berlin | 325,763 | 1.07× |
| Brandenburg | 236,936 | 1.12× |
| Schleswig-Holstein | 228,817 | 0.94× |
| Sachsen-Anhalt | 200,198 | 1.14× |
| Thüringen | 195,565 | 1.13× |
| Hamburg | 145,588 | 0.95× |
| Mecklenburg-Vorpommern | 126,413 | 0.97× |
| Saarland | 65,526 | 0.79× |
| Bremen | 56,376 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kyokushin | 19.64× | Sports |
| Israel | 2.35× | Travel & Leisure |
| Medieval fantasy | 12.36× | Literature |
| Snow White (Fables) | 2.1× | Literature |
| The Journey (1959 film) | 11.28× | Movies & TV |
| Home Delivery | 1.95× | Food & Beverages |
| Captain Fantastic (film) | 6.19× | Movies & TV |
| Kodi (software) | 1.97× | Technology & Electronics |
| ICF International | 19.64× | Business & Career |
| Esra Erol | 3.69× | Movies & TV |
| Buying a House | 3.98× | Home & Garden |
| Faberlic | 19.64× | Beauty & Wellness |
| JibJab | 5.88× | Internet & Social Media |
| Buying and Selling Real Estate | 3.12× | Home & Garden |
| Glashütte | 1.84× | Travel & Leisure |
| Jaguar F-Pace | 2.67× | Cars & Mobility |
| Volvo V60 | 1.97× | Cars & Mobility |
| Klezmer | 6.9× | Music & Radio |
| Preacher (comics) | 2.78× | Literature |
| Jesolo | 3.26× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Pet Ownership | JOY | 1.21 |
| Community Orientation | OPEN | 1.17 |
| Tradition | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.13 |
| Early Adopter Mentality | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
See Audience audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Audience have in Germany?
Audience has an estimated audience of 6,791,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audience fans?
48.5% of Audience fans are female, 51.5% are male, with an average age of 37.5 years.
Which brands do Audience fans like most?
Audience fans show strongest brand affinity for Kyokushin (19.64×), Israel (2.35×), and Medieval fantasy (12.36×) over the country average.
Where do Audience fans live in Germany?
Audience fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,527,559), Bayern (reach 1,082,735), and Baden-Württemberg (reach 813,395). These three regions account for the largest share of the active audience.
What other brands do Audience fans also like?
Beyond Audience itself, the audience over-indexes on Israel (2.35×), Medieval fantasy (12.36×), Snow White (Fables) (2.1×), and The Journey (1959 film) (11.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.