Rascasse Audience Intelligence

Audience Audience in Germany

A data profile of the people who buy, follow and care about Audience in Germany — modelled from more than twelve digital signal sources. Audience has an estimated audience of 6,791,751 people in Germany.

#413among Topic in Germany#84in Business & Career

The average Audience fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ronaldinho, Patti Smith, Tagesschau, with strongest over-indexing on Ronaldinho (16.65× the country average).

Demographically, the Audience audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Audience fan in Germany is balanced, around 37.5 years old, with strong Community Orientation tendencies and a notable affinity for Ronaldinho.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audience profile in Germany.

Audience size
6.8M
in Germany
Gender
48.5%♀
51.5% male
Age
37.5
average years
Country rank
#675
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audience fans

48.5% are female, 51.5% are male, average age 37.5.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Audience audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age37.5
Estimated audience size6,791,751
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Audience audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3920%
40-4922%
50+15%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Audience audience comes from Germany.

Worldwide audience distribution share by country for Audience
CountryShare
United States19.2%
India5.8%
China4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audience audience in Germany is strongest.

Fig. 05

Top regions by affinity

Audience fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.13×
02Sachsen-Anhalt~200K1.07×
03Thüringen~200K1.07×
04Brandenburg~200K1.06×
05Hessen~500K1.05×
06Sachsen~300K1.04×
07Nordrhein-Westfalen~1.5M1.03×
08Hamburg~200K1.02×
09Rheinland-Pfalz~300K1.01×
10Bremen~60K1.01×
11Bayern~1M0.99×
12Niedersachsen~600K0.97×
13Mecklenburg-Vorpommern~100K0.97×
14Schleswig-Holstein~200K0.95×
15Saarland~80K0.92×
16Baden-Württemberg~800K0.90×
Fig. 06

Affinity by region

Affinity by region — Audience, Germany
0.90×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audience audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audience audience
#·InterestCategoryAffinity×
01Patti SmithMusic & Radio19.64×
02Neil Patrick HarrisMovies & TV19.64×
03Elfen LiedLiterature19.64×
04Weather radarHome & Garden19.64×
05RonaldinhoSports16.65×
06Fidelity InvestmentsBusiness & Career15.68×
07Rosario DawsonMovies & TV10.07×
08Kate BushMusic & Radio8.80×
09Jimmy KimmelMovies & TV6.92×
10Jennifer Love HewittMovies & TV6.57×
11Italo discoMusic & Radio6.11×
12Country rapMusic & Radio4.23×
13Western UnionBusiness & Career3.47×
14SatireLiterature3.18×
15TransfermarktSports2.27×
16TagesschauMovies & TV2.23×
17LivemusicMusic & Radio2.21×
18TattoosFashion & Accessoires1.95×
19ConcertsMusic & Radio1.86×
20Netto Marken-DiscountShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audience audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audience audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.59×
ExtroversionTHRILL1.59×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audience audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.85×
Family OrientationCONSERVATISM0.86×
Price SensitivityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audience have in Germany?

Audience has an estimated audience of 6,791,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Audience fans?

48.5% of Audience fans are female, 51.5% are male, with an average age of 37.5 years.

03

Which brands do Audience fans like most?

Audience fans show strongest brand affinity for Ronaldinho (16.65×), Patti Smith (19.64×), and Tagesschau (2.23×) over the country average.

04

Where do Audience fans live in Germany?

Audience fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Audience fans also like?

Beyond Audience itself, the audience over-indexes on Patti Smith (19.64×), Tagesschau (2.23×), Neil Patrick Harris (19.64×), and Kate Bush (8.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Audience audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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