Audience Audience in Germany
Audience has an estimated audience of 6,791,751 people in Germany. 48.5% are female, 51.5% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, Tagesschau, Country rap, German television comedy.
The average Audience fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, Tagesschau, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Audience audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Audience fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 37.5 |
| Estimated audience size | 6,791,751 |
Audience persona
The typical Audience fan in Germany is balanced, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,527,559 | 1.03× |
| Bayern | 1,082,735 | 0.99× |
| Baden-Württemberg | 813,395 | 0.88× |
| Niedersachsen | 656,971 | 1× |
| Hessen | 476,917 | 0.92× |
| Sachsen | 359,817 | 1.08× |
| Rheinland-Pfalz | 347,708 | 1.02× |
| Berlin | 325,763 | 1.07× |
| Brandenburg | 236,936 | 1.12× |
| Schleswig-Holstein | 228,817 | 0.94× |
| Sachsen-Anhalt | 200,198 | 1.14× |
| Thüringen | 195,565 | 1.13× |
| Hamburg | 145,588 | 0.95× |
| Mecklenburg-Vorpommern | 126,413 | 0.97× |
| Saarland | 65,526 | 0.79× |
| Bremen | 56,376 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Western Union | 6.36× | Business & Career |
| Tagesschau | 2.77× | Movies & TV |
| Country rap | 8.18× | Music & Radio |
| German television comedy | 7.67× | Movies & TV |
| Jennifer Love Hewitt | 12.52× | Movies & TV |
| Transfermarkt | 3.19× | Sports |
| Ronaldinho | 13.24× | Sports |
| Neil Patrick Harris | 19.64× | Movies & TV |
| Patti Smith | 17.26× | Music & Radio |
| Allgäu | 5.92× | Travel & Leisure |
| Headphones | 5.29× | Technology & Electronics |
| Lieferando.de | 2.33× | Food & Beverages |
| Pets | 1.65× | Pets & Animals |
| Elfen Lied | 19.64× | Literature |
| Rosario Dawson | 11.98× | Movies & TV |
| Westdeutscher Rundfunk | 3.02× | Movies & TV |
| Grammarly | 18.45× | Business & Career |
| Automobiles | 1.63× | Cars & Mobility |
| Jimmy Kimmel | 7.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Pet Ownership | JOY | 1.21 |
| Community Orientation | OPEN | 1.17 |
| Tradition | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.13 |
| Early Adopter Mentality | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
See Audience audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Audience have in Germany?
Audience has an estimated audience of 6,791,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audience fans?
48.5% of Audience fans are female, 51.5% are male, with an average age of 37.5 years.
Which brands do Audience fans like most?
Audience fans show strongest brand affinity for Satire (8.81×), Western Union (6.36×), and Tagesschau (2.77×) over the country average.
Where do Audience fans live in Germany?
Audience fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,527,559), Bayern (reach 1,082,735), and Baden-Württemberg (reach 813,395). These three regions account for the largest share of the active audience.
What other brands do Audience fans also like?
Beyond Audience itself, the audience over-indexes on Western Union (6.36×), Tagesschau (2.77×), Country rap (8.18×), and German television comedy (7.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.