Audience Audience in United States

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Audience has an estimated audience of 48,229,243 people in United States. 52.7% are female, 47.3% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Israel, Urban horticulture, Cam Ward, Captain America (1990 film).

The average Audience fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Israel, Urban horticulture, with strongest over-indexing on Home equity (2.12× the country average). Demographically, the Audience audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Audience fans

Demographic split for Audience audience in United States
MetricValue
Female52.7%
Male47.3%
Average age38.0
Estimated audience size48,229,243

Audience persona

The typical Audience fan in United States is balanced, around 38.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Audience in United States
RegionReachAffinity
California7,154,4401.35×
Texas5,070,1081.22×
Florida3,705,0121.13×
New York3,146,6931.17×
Georgia1,768,9421.19×
Illinois1,716,0971.07×
North Carolina1,608,6611.11×
Pennsylvania1,547,7880.95×
Ohio1,428,1000.96×
Virginia1,383,6041.18×
Michigan1,275,1631.01×
New Jersey1,185,7390.97×
Washington1,114,5741.15×
Arizona1,106,7751.12×
Massachusetts972,5881.02×
Tennessee969,9111×
Maryland955,3001.15×
Indiana946,5421.07×
Missouri813,6501.05×
South Carolina811,2201.12×
Colorado694,8010.91×
Louisiana666,8681.07×
Minnesota665,6790.96×
Alabama649,2390.96×
Wisconsin648,7580.89×
Kentucky630,4561.04×
Oklahoma591,8151.11×
Oregon577,6351.04×
Nevada475,0231.02×
Connecticut456,6500.94×
Utah445,0231.03×
Mississippi422,1171.06×
Arkansas395,9251×
Kansas388,1841.02×
Iowa338,3580.85×
New Mexico243,6841.01×
Idaho226,5040.94×
Nebraska216,0020.89×
West Virginia183,9600.82×
Hawaii183,3890.88×
Washington, District of Columbia180,0471.24×
New Hampshire149,1110.78×
Rhode Island135,6550.88×
Maine134,3840.78×
Delaware112,9580.85×
Montana105,3870.79×
South Dakota100,1680.9×
Alaska88,0580.85×
North Dakota87,5280.88×
Vermont71,3940.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audience audience
BrandAffinityCategory
Home equity2.12×Home & Garden
Israel2.2×Travel & Leisure
Urban horticulture3.61×Home & Garden
Cam Ward3.61×Sports
Captain America (1990 film)3.61×Movies & TV
Home staging3.61×Home & Garden
UK garage3.54×Music & Radio
Grinch2.58×Movies & TV
JDSU1.75×Business & Career
TeachHUB1.93×Business & Career
Jeep Wagoneer2.64×Cars & Mobility
Wikia1.51×Internet & Social Media
Nebraska Cornhuskers football1.56×Sports
Personalised Gifts1.86×Home & Garden
NBC10 Philadelphia3.61×Movies & TV
Vocal harmony1.77×Music & Radio
Nuts (film)2.16×Movies & TV
Monmouth County, New Jersey3.61×Travel & Leisure
JibJab2.1×Internet & Social Media
Historic site1.52×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audience audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.4
Urban LifestyleOPEN1.19
Early Adopter MentalityPOWER1.19
Risk AppetiteTHRILL1.16
Luxury OrientationPREMIUM1.14
SustainabilityBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Audience
CountryShare
United States19.2%
India5.8%
China4.5%

See Audience audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Audience have in United States?

Audience has an estimated audience of 48,229,243 people in United States, concentrated in California and Texas.

What is the gender split and age of Audience fans?

52.7% of Audience fans are female, 47.3% are male, with an average age of 38.0 years.

Which brands do Audience fans like most?

Audience fans show strongest brand affinity for Home equity (2.12×), Israel (2.2×), and Urban horticulture (3.61×) over the country average.

Where do Audience fans live in United States?

Audience fans in United States are most concentrated in California (reach 7,154,440), Texas (reach 5,070,108), and Florida (reach 3,705,012). These three regions account for the largest share of the active audience.

What other brands do Audience fans also like?

Beyond Audience itself, the audience over-indexes on Israel (2.2×), Urban horticulture (3.61×), Cam Ward (3.61×), and Captain America (1990 film) (3.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.