Rascasse Audience Intelligence

Audience Audience in United States

A data profile of the people who buy, follow and care about Audience in United States — modelled from more than twelve digital signal sources. Audience has an estimated audience of 48,229,243 people in United States.

#307among Topic in United States#70in Business & Career

The average Audience fan in United States is 38.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Chuck Norris, WWE Hall of Fame, with strongest over-indexing on Google Maps (3.61× the country average).

Demographically, the Audience audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audience fan in United States is balanced, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audience profile in United States.

Audience size
48.2M
in United States
Gender
52.7%♀
47.3% male
Age
38.0
average years
Country rank
#423
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audience fans

52.7% are female, 47.3% are male, average age 38.0.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Audience audience in United States
MetricValue
Female52.7%
Male47.3%
Average age38.0
Estimated audience size48,229,243
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Audience audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Audience audience comes from United States.

Worldwide audience distribution share by country for Audience
CountryShare
United States19.2%
India5.8%
China4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audience audience in United States is strongest.

Fig. 05

Top regions by affinity

Audience fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~200K1.52×
02Texas~6M1.42×
03Georgia~2M1.38×
04California~6.5M1.27×
05South Carolina~900K1.20×
06Kentucky~700K1.17×
07North Carolina~1.5M1.13×
08Alabama~800K1.13×
09Indiana~1M1.12×
10Oklahoma~600K1.11×
11Virginia~1.5M1.10×
12Kansas~400K1.07×
13New Mexico~300K1.06×
14Missouri~800K1.05×
15Arizona~1M1.04×
16Arkansas~400K1.04×
17Maryland~800K1.02×
18Illinois~1.5M1.01×
19Louisiana~600K1.00×
20Nevada~500K1.00×
21Delaware~100K1.00×
22Utah~400K0.99×
23New York~2.5M0.98×
24Mississippi~400K0.98×
25Wisconsin~700K0.97×
26Alaska~100K0.97×
27Pennsylvania~1.5M0.96×
28Washington~900K0.96×
29Idaho~200K0.96×
30Florida~3M0.95×
31Hawaii~200K0.95×
32South Dakota~100K0.95×
33Ohio~1.5M0.94×
34Oregon~500K0.94×
35Nebraska~200K0.94×
36Iowa~400K0.93×
37Michigan~1M0.92×
38Connecticut~400K0.92×
39West Virginia~200K0.91×
40Rhode Island~100K0.91×
41Massachusetts~900K0.90×
42Washington, District of Columbia~100K0.90×
43Minnesota~600K0.89×
44Vermont~80K0.89×
45Colorado~700K0.88×
46Montana~100K0.88×
47New Jersey~1M0.87×
48Maine~200K0.87×
49Tennessee~800K0.83×
50New Hampshire~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Audience, United States
0.83×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audience audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audience audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media3.61×
02WWE Hall of FameSports3.61×
03Brittany SnowMovies & TV3.61×
04Gina CaranoMovies & TV3.61×
05Marvel Cinematic UniverseMovies & TV3.61×
06Jensen AcklesMovies & TV3.61×
07WattpadInternet & Social Media3.35×
08Chuck NorrisMovies & TV3.21×
09WWE SmackDownSports3.14×
10Real propertyHome & Garden2.26×
11OtakuLiterature2.06×
12PianoMusic & Radio1.96×
13TicketmasterTravel & Leisure1.85×
14BeetlejuiceMovies & TV1.83×
15House musicMusic & Radio1.79×
16Scooby-DooMovies & TV1.63×
17High schoolBusiness & Career1.59×
18DentistryBusiness & Career1.58×
19Music festivalsMusic & Radio1.52×
20Electric guitarMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audience audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audience audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.23×
Urban LifestyleOPEN1.16×
Community OrientationOPEN1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audience audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
Pet OwnershipJOY0.88×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audience have in United States?

Audience has an estimated audience of 48,229,243 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audience fans?

52.7% of Audience fans are female, 47.3% are male, with an average age of 38.0 years.

03

Which brands do Audience fans like most?

Audience fans show strongest brand affinity for Google Maps (3.61×), Chuck Norris (3.21×), and WWE Hall of Fame (3.61×) over the country average.

04

Where do Audience fans live in United States?

Audience fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~6M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Audience fans also like?

Beyond Audience itself, the audience over-indexes on Chuck Norris (3.21×), WWE Hall of Fame (3.61×), Real property (2.26×), and Brittany Snow (3.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Audience audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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