Audience Audience in Canada
Audience has an estimated audience of 4,988,815 people in Canada. 49.6% are female, 50.4% are male, average age 39.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Contemporary art, Art exhibition, Western Union, Tabloid (newspaper format).
The average Audience fan in Canada is 39.2 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Contemporary art, Art exhibition, with strongest over-indexing on Real property (1.72× the country average). Demographically, the Audience audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Audience fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 39.2 |
| Estimated audience size | 4,988,815 |
Audience persona
The typical Audience fan in Canada is balanced, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,919,603 | 1.4× |
| Quebec | 1,606,629 | 1.35× |
| British Columbia | 1,001,642 | 1.34× |
| Alberta | 621,261 | 1.01× |
| Manitoba | 192,105 | 1.03× |
| Saskatchewan | 146,612 | 0.93× |
| Nova Scotia | 143,390 | 0.96× |
| New Brunswick | 108,061 | 0.94× |
| Newfoundland and Labrador | 68,167 | 0.9× |
| Prince Edward Island | 23,128 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.72× | Home & Garden |
| Contemporary art | 1.59× | Arts & Culture |
| Art exhibition | 1.78× | Arts & Culture |
| Western Union | 1.6× | Business & Career |
| Tabloid (newspaper format) | 1.67× | Literature |
| Bored Panda | 1.84× | Internet & Social Media |
| Leonardo DiCaprio | 1.55× | Movies & TV |
| High-net-worth individual | 1.74× | Business & Career |
| Gothic fashion | 1.59× | Fashion & Accessoires |
| Street dance | 1.64× | Sports |
| Comedy club | 1.58× | Movies & TV |
| Britpop | 1.64× | Music & Radio |
| Italo disco | 3.52× | Music & Radio |
| Arnold Schwarzenegger | 1.51× | Movies & TV |
| International education | 1.6× | Business & Career |
| Goth subculture | 1.76× | Fashion & Accessoires |
| Cardi B | 1.51× | Music & Radio |
| Hulk Hogan | 2.48× | Sports |
| Bottega Veneta | 1.81× | Fashion & Accessoires |
| Acne Studios | 1.91× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.35 |
| Pet Ownership | JOY | 1.25 |
| Urban Lifestyle | OPEN | 1.22 |
| Extroversion | THRILL | 1.22 |
| Indulgence | JOY | 1.21 |
| Risk Appetite | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
See Audience audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Audience have in Canada?
Audience has an estimated audience of 4,988,815 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Audience fans?
49.6% of Audience fans are female, 50.4% are male, with an average age of 39.2 years.
Which brands do Audience fans like most?
Audience fans show strongest brand affinity for Real property (1.72×), Contemporary art (1.59×), and Art exhibition (1.78×) over the country average.
Where do Audience fans live in Canada?
Audience fans in Canada are most concentrated in Ontario (reach 2,919,603), Quebec (reach 1,606,629), and British Columbia (reach 1,001,642). These three regions account for the largest share of the active audience.
What other brands do Audience fans also like?
Beyond Audience itself, the audience over-indexes on Contemporary art (1.59×), Art exhibition (1.78×), Western Union (1.6×), and Tabloid (newspaper format) (1.67×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.