A data profile of the people who buy, follow and care about Audience in Canada — modelled from more than twelve digital signal sources. Audience has an estimated audience of 4,988,815 people in Canada.
The average Audience fan in Canada is 39.2 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Contemporary art, Art exhibition, with strongest over-indexing on Real property (1.72× the country average).
Demographically, the Audience audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Pet Ownership, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Audience fan in Canada is balanced, around 39.2 years old, with strong Pet Ownership tendencies and a notable affinity for Real property.
The key figures that characterise the Audience profile in Canada.
49.6% are female, 50.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 39.2 |
| Estimated audience size | 4,988,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Audience audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
Where the Audience audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.40× | |
| 02 | Quebec | ~1.5M | 1.35× | |
| 03 | British Columbia | ~1M | 1.34× | |
| 04 | Manitoba | ~200K | 1.03× | |
| 05 | Alberta | ~600K | 1.01× | |
| 06 | Nova Scotia | ~100K | 0.96× | |
| 07 | New Brunswick | ~100K | 0.94× | |
| 08 | Prince Edward Island | ~20K | 0.94× | |
| 09 | Saskatchewan | ~100K | 0.93× | |
| 10 | Newfoundland and Labrador | ~70K | 0.90× |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 3.52× | ||
| 02 | Hulk Hogan | Sports | 2.48× | ||
| 03 | Bored Panda | Internet & Social Media | 1.84× | ||
| 04 | Bottega Veneta | Fashion & Accessoires | 1.81× | ||
| 05 | Art exhibition | Arts & Culture | 1.78× | ||
| 06 | Goth subculture | Fashion & Accessoires | 1.76× | ||
| 07 | High-net-worth individual | Business & Career | 1.74× | ||
| 08 | Real property | Home & Garden | 1.72× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.67× | ||
| 10 | SpaceX | Cars & Mobility | 1.67× | ||
| 11 | Street dance | Sports | 1.64× | ||
| 12 | Britpop | Music & Radio | 1.64× | ||
| 13 | Western Union | Business & Career | 1.60× | ||
| 14 | International education | Business & Career | 1.60× | ||
| 15 | Contemporary art | Arts & Culture | 1.59× | ||
| 16 | Gothic fashion | Fashion & Accessoires | 1.59× | ||
| 17 | Comedy club | Movies & TV | 1.58× | ||
| 18 | Leonardo DiCaprio | Movies & TV | 1.55× | ||
| 19 | Arnold Schwarzenegger | Movies & TV | 1.51× | ||
| 20 | Cardi B | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.25× | |
| Urban Lifestyle | OPEN | 1.22× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| DIY Mentality | THRILL | 0.82× | |
| Social Media Usage | JOY | 0.89× |
Audience has an estimated audience of 4,988,815 people in Canada, concentrated in Ontario and Quebec.
49.6% of Audience fans are female, 50.4% are male, with an average age of 39.2 years.
Audience fans show strongest brand affinity for Real property (1.72×), Contemporary art (1.59×), and Art exhibition (1.78×) over the country average.
Audience fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Audience itself, the audience over-indexes on Contemporary art (1.59×), Art exhibition (1.78×), Tabloid (newspaper format) (1.67×), and Western Union (1.6×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.