A data profile of the people who buy, follow and care about New Zealand national cricket team in India — modelled from more than twelve digital signal sources. New Zealand national cricket team has an estimated audience of 6,113,778 people in India.
New Zealand national cricket team has an estimated audience of 6,113,778 people in India. 4.8% are female, 95.2% are male, average age 30.0. Top brand affinities: West Indies cricket team, Shane Warne, Indian Premier League, India national cricket team, Katrina Kaif.
Top brand affinities include West Indies cricket team, Shane Warne, Indian Premier League, with strongest over-indexing on West Indies cricket team (19.92× the country average).
Demographically, the New Zealand national cricket team audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical New Zealand national cricket team fan in India is more male, around 30.0 years old, with strong Spirituality tendencies and a notable affinity for West Indies cricket team.
The key figures that characterise the New Zealand national cricket team profile in India.
4.8% are female, 95.2% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 4.8% |
| Male | 95.2% |
| Average age | 30.0 |
| Estimated audience size | 6,113,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 34% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 3% |
of the worldwide New Zealand national cricket team audience comes from India.
| Country | Share |
|---|---|
| India | 64.5% |
| Pakistan | 6.7% |
| Bangladesh | 3.8% |
The strongest cross-interests of the New Zealand national cricket team audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shane Warne | Sports | 35.87× | ||
| 02 | West Indies cricket team | Sports | 19.92× | ||
| 03 | Maria Sharapova | Sports | 12.32× | ||
| 04 | ICC Test Championship | Sports | 11.61× | ||
| 05 | Australian Open | Sports | 8.17× | ||
| 06 | John Abraham (actor) | Movies & TV | 7.13× | ||
| 07 | Novak Djokovic | Sports | 5.03× | ||
| 08 | Tom Cruise | Movies & TV | 4.91× | ||
| 09 | Katrina Kaif | Movies & TV | 4.72× | ||
| 10 | Real property | Home & Garden | 3.28× | ||
| 11 | Gambling | Games | 2.95× | ||
| 12 | Young's | Food & Beverages | 2.57× | ||
| 13 | England cricket team | Sports | 2.40× | ||
| 14 | India national cricket team | Sports | 1.83× | ||
| 15 | Automobiles | Cars & Mobility | 1.80× | ||
| 16 | Virat Kohli | Sports | 1.78× | ||
| 17 | Chennai Super Kings | Sports | 1.78× | ||
| 18 | Superman | Movies & TV | 1.76× | ||
| 19 | FIFA World Cup | Sports | 1.63× | ||
| 20 | Indian Premier League | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.34× | |
| Extroversion | THRILL | 1.29× | |
| Risk Appetite | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.40× | |
| Price Sensitivity | PREMIUM | 0.40× | |
| Community Orientation | OPEN | 0.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for New Zealand national cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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