A data profile of the people who buy, follow and care about West Indies cricket team in India — modelled from more than twelve digital signal sources. West Indies cricket team has an estimated audience of 4,107,506 people in India.
The average West Indies cricket team fan in India is 29.0 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include South Africa national cricket team, New Zealand national cricket team, Zimbabwe national cricket team, with strongest over-indexing on South Africa national cricket team (22.46× the country average).
Demographically, the West Indies cricket team audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical West Indies cricket team fan in India is more male, around 29.0 years old, with strong Community Orientation tendencies and a notable affinity for South Africa national cricket team.
The key figures that characterise the West Indies cricket team profile in India.
7.6% are female, 92.4% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 7.6% |
| Male | 92.4% |
| Average age | 29.0 |
| Estimated audience size | 4,107,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 33% | |
| 30-39 | 16% | |
| 40-49 | 7% | |
| 50+ | 3% |
of the worldwide West Indies cricket team audience comes from India.
| Country | Share |
|---|---|
| India | 45.0% |
| United States | 10.3% |
| Bangladesh | 4.6% |
Where the West Indies cricket team audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~50K | 2.43× | |
| 02 | Odisha | ~80K | 1.73× | |
| 03 | Bihar | ~100K | 1.47× | |
| 04 | Gujarat | ~200K | 1.36× | |
| 05 | Uttar Pradesh | ~300K | 1.30× | |
| 06 | Madhya Pradesh | ~100K | 1.27× | |
| 07 | West Bengal | ~200K | 1.23× | |
| 08 | Chhattisgarh | ~30K | 1.23× | |
| 09 | Jharkhand | ~40K | 1.16× | |
| 10 | Rajasthan | ~100K | 1.15× | |
| 11 | Uttarakhand | ~20K | 1.14× | |
| 12 | Himachal Pradesh | ~20K | 1.14× | |
| 13 | Maharashtra | ~200K | 1.10× | |
| 14 | Punjab (region) | ~60K | 1.05× | |
| 15 | Goa | ~4K | 1.01× | |
| 16 | Haryana | ~50K | 1.00× | |
| 17 | Andhra Pradesh | ~50K | 0.98× | |
| 18 | Tamil Nadu | ~90K | 0.91× | |
| 19 | Assam | ~40K | 0.91× | |
| 20 | Karnataka | ~90K | 0.85× | |
| 21 | Telangana | ~50K | 0.84× | |
| 22 | Tripura | ~4K | 0.78× | |
| 23 | Arunachal Pradesh | ~2K | 0.65× | |
| 24 | Sikkim | ~1K | 0.65× | |
| 25 | Kerala | ~40K | 0.62× | |
| 26 | Meghalaya | ~2K | 0.49× | |
| 27 | Mizoram | ~1K | 0.49× | |
| 28 | Nagaland | ~1K | 0.48× | |
| 29 | Manipur | ~2K | 0.42× |
The strongest cross-interests of the West Indies cricket team audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zimbabwe national cricket team | Sports | 26.93× | ||
| 02 | Kat Dennings | Movies & TV | 25.24× | ||
| 03 | Quinton de Kock | Sports | 24.25× | ||
| 04 | Pat Cummins | Sports | 24.25× | ||
| 05 | Shane Warne | Sports | 22.50× | ||
| 06 | South Africa national cricket team | Sports | 22.46× | ||
| 07 | Wasim Akram | Sports | 21.87× | ||
| 08 | Sri Lanka national cricket team | Sports | 21.42× | ||
| 09 | Mitchell Starc | Sports | 20.77× | ||
| 10 | Ravi Shastri | Sports | 20.30× | ||
| 11 | New Zealand national cricket team | Sports | 19.92× | ||
| 12 | Sunil Narine | Sports | 19.68× | ||
| 13 | Sunil Gavaskar | Sports | 19.62× | ||
| 14 | Shoaib Akhtar | Sports | 19.56× | ||
| 15 | Kapil Dev | Sports | 19.06× | ||
| 16 | Ben Stokes | Sports | 17.28× | ||
| 17 | Sex and the City (film) | Movies & TV | 12.69× | ||
| 18 | Bhuvneshwar Kumar | Sports | 11.86× | ||
| 19 | Rishabh Pant | Sports | 8.74× | ||
| 20 | Indian Premier League | Sports | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.24× | |
| Need for Security | CONSERVATISM | 1.21× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.85× |
West Indies cricket team has an estimated audience of 4,107,506 people in India, concentrated in Uttar Pradesh and Maharashtra.
7.6% of West Indies cricket team fans are female, 92.4% are male, with an average age of 29.0 years.
West Indies cricket team fans show strongest brand affinity for South Africa national cricket team (22.46×), New Zealand national cricket team (19.92×), and Zimbabwe national cricket team (26.93×) over the country average.
West Indies cricket team fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond West Indies cricket team itself, the audience over-indexes on New Zealand national cricket team (19.92×), Zimbabwe national cricket team (26.93×), Quinton de Kock (24.25×), and Mitchell Starc (20.77×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for West Indies cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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