Rascasse Audience Intelligence

West Indies cricket team Audience in United States

A data profile of the people who buy, follow and care about West Indies cricket team in United States — modelled from more than twelve digital signal sources. West Indies cricket team has an estimated audience of 938,223 people in United States.

#374among Team in United States#2295in Sports

The average West Indies cricket team fan in United States is 38.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, New Jersey.

Top brand affinities include Castries, Peep Show (TV series), Brave Frontier, with strongest over-indexing on Castries (198.56× the country average).

Demographically, the West Indies cricket team audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical West Indies cricket team fan in United States is more female, around 38.0 years old, with strong Travelling tendencies and a notable affinity for Castries.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the West Indies cricket team profile in United States.

Audience size
938K
in United States
Gender
55.8%♀
44.2% male
Age
38.0
average years
Country rank
#24706
Team in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of West Indies cricket team fans

55.8% are female, 44.2% are male, average age 38.0.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for West Indies cricket team audience in United States
MetricValue
Female55.8%
Male44.2%
Average age38.0
Estimated audience size938,223
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the West Indies cricket team audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

10.2%

of the worldwide West Indies cricket team audience comes from United States.

Worldwide audience distribution share by country for West Indies cricket team
CountryShare
India44.8%
United States10.2%
Bangladesh4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the West Indies cricket team audience in United States is strongest.

Fig. 05

Top regions by affinity

West Indies cricket team fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K7.41×
02New Jersey~90K3.88×
03Connecticut~30K3.60×
04Florida~200K3.35×
05Maryland~30K2.08×
06Georgia~60K1.94×
07Massachusetts~30K1.39×
08Virginia~30K1.37×
09Delaware~3K1.18×
10Texas~90K1.10×
11Pennsylvania~30K1.08×
12Vermont~2K1.08×
13Rhode Island~3K1.06×
14North Carolina~30K1.03×
15Washington, District of Columbia~3K0.95×
16Maine~3K0.93×
17Washington~20K0.87×
18South Carolina~10K0.85×
19North Dakota~2K0.84×
20Illinois~30K0.83×
21Alaska~2K0.83×
22South Dakota~2K0.80×
23New Hampshire~3K0.78×
24Montana~2K0.78×
25Michigan~20K0.74×
26West Virginia~3K0.72×
27Alabama~9K0.71×
28Nebraska~3K0.71×
29Hawaii~3K0.71×
30Tennessee~10K0.70×
31Idaho~3K0.70×
32Ohio~20K0.68×
33California~70K0.67×
34New Mexico~3K0.67×
35Louisiana~8K0.66×
36Arkansas~5K0.66×
37Kansas~5K0.66×
38Mississippi~5K0.65×
39Indiana~10K0.63×
40Minnesota~9K0.63×
41Oklahoma~7K0.63×
42Iowa~5K0.60×
43Missouri~9K0.59×
44Colorado~9K0.59×
45Kentucky~7K0.59×
46Utah~5K0.57×
47Nevada~5K0.55×
48Arizona~10K0.54×
49Oregon~6K0.54×
50Wisconsin~7K0.50×
Fig. 06

Affinity by region

Affinity by region — West Indies cricket team, United States
0.50×1.00×7.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the West Indies cricket team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for West Indies cricket team audience
#·InterestCategoryAffinity×
01MorcheebaMusic & Radio357.39×
02BlokkerTechnology & Electronics304.61×
03Never Mind the BuzzcocksMovies & TV264.30×
04Worcestershire County Cricket ClubSports235.18×
05CastriesTravel & Leisure198.56×
06Soufrière, Saint LuciaTravel & Leisure171.23×
07Peep Show (TV series)Movies & TV158.66×
08Brave FrontierGames139.64×
09South Africa national cricket teamSports102.09×
10Would I Lie to You? (TV series)Movies & TV100.14×
11Ben StokesSports85.27×
12British EmpirePolitics & Society39.60×
13Caribbean cuisineFood & Beverages26.96×
14ArubaTravel & Leisure20.55×
15Saint LuciaTravel & Leisure14.63×
16IslandTravel & Leisure9.66×
17JamaicaTravel & Leisure9.43×
18CaribbeanTravel & Leisure5.13×
19American AirlinesTravel & Leisure3.27×
20North AmericaTravel & Leisure2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the West Indies cricket team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by West Indies cricket team audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.86×
Design AffinityPREMIUM1.80×
IndividualismJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by West Indies cricket team audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.95×
ExtroversionTHRILL1.04×
SustainabilityBALANCE1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does West Indies cricket team have in United States?

West Indies cricket team has an estimated audience of 938,223 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of West Indies cricket team fans?

55.8% of West Indies cricket team fans are female, 44.2% are male, with an average age of 38.0 years.

03

Which brands do West Indies cricket team fans like most?

West Indies cricket team fans show strongest brand affinity for Castries (198.56×), Peep Show (TV series) (158.66×), and Brave Frontier (139.64×) over the country average.

04

Where do West Indies cricket team fans live in United States?

West Indies cricket team fans in United States are most concentrated in New York (reach ~400K), Florida (reach ~200K), and New Jersey (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do West Indies cricket team fans also like?

Beyond West Indies cricket team itself, the audience over-indexes on Peep Show (TV series) (158.66×), Brave Frontier (139.64×), British Empire (39.6×), and Morcheeba (357.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See West Indies cricket team audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for West Indies cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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