West Indies cricket team Audience in United States

West Indies cricket team logo

West Indies cricket team has an estimated audience of 945,492 people in United States. 55.8% are female, 44.2% are male, average age 38.0. Top regions: New York, Florida, New Jersey. Top brand affinities: Castries, Peep Show (TV series), Brave Frontier, British Empire, Morcheeba.

The average West Indies cricket team fan in United States is 38.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, New Jersey. Top brand affinities include Castries, Peep Show (TV series), Brave Frontier, with strongest over-indexing on Castries (198.56× the country average). Demographically, the West Indies cricket team audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of West Indies cricket team fans

Demographic split for West Indies cricket team audience in United States
MetricValue
Female55.8%
Male44.2%
Average age38.0
Estimated audience size945,492

Audience persona

The typical West Indies cricket team fan in United States is more female, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Castries.

Top regions in United States

Top regions ranked by reach for West Indies cricket team in United States
RegionReachAffinity
New York458,5058.68×
Florida236,4863.69×
New Jersey96,2134×
Texas77,1920.95×
Georgia56,0591.92×
California55,2390.53×
Connecticut38,4454.05×
Pennsylvania33,3291.05×
Maryland31,9451.97×
Virginia29,4791.28×
Massachusetts29,1331.56×
North Carolina26,1170.92×
Illinois22,3290.71×
Ohio16,5050.57×
Michigan14,8650.6×
Washington12,3800.65×
South Carolina12,1950.86×
Tennessee11,9060.63×
Arizona8,1730.42×
Indiana8,0020.46×
Alabama7,8930.6×
Minnesota7,4500.55×
Louisiana7,0190.58×
Missouri6,9280.45×
Colorado6,7310.45×
Oklahoma5,7080.54×
Wisconsin4,5580.32×
Kentucky4,4400.37×
Kansas3,6770.49×
Oregon3,4550.32×
Maine3,2690.97×
Delaware3,1791.22×
Nevada2,8000.31×
Arkansas2,6360.34×
Mississippi2,4900.32×
Washington, District of Columbia2,4080.85×
Nebraska2,4000.51×
Rhode Island2,3670.79×
Utah2,3350.28×
New Hampshire2,3070.62×
Iowa2,2630.29×
Vermont1,7801.07×
West Virginia1,2680.29×
North Dakota1,1700.6×
New Mexico1,1230.24×
Montana1,0270.39×
Idaho1,0100.21×
Alaska9600.47×
South Dakota8640.4×
Hawaii8490.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Indies cricket team audience
BrandAffinityCategory
Castries198.56×Travel & Leisure
Peep Show (TV series)158.66×Movies & TV
Brave Frontier139.64×Games
British Empire39.6×Politics & Society
Morcheeba357.39×Music & Radio
Soufrière, Saint Lucia171.23×Travel & Leisure
Blokker304.61×Technology & Electronics
Never Mind the Buzzcocks264.3×Movies & TV
South Africa national cricket team102.09×Sports
Island9.66×Travel & Leisure
Caribbean cuisine26.96×Food & Beverages
Aruba20.55×Travel & Leisure
Jamaica9.43×Travel & Leisure
Worcestershire County Cricket Club235.18×Sports
Would I Lie to You? (TV series)100.14×Movies & TV
Saint Lucia14.63×Travel & Leisure
Caribbean5.13×Travel & Leisure
Ben Stokes85.27×Sports
North America2.95×Travel & Leisure
American Airlines3.27×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Indies cricket team audience
TraitClusterScore
Early Adopter MentalityPOWER1.63
IndulgenceJOY1.53
Risk AppetiteTHRILL1.43
LGBTQ+ IdentityOPEN1.34
Urban LifestyleOPEN1.26
Sports ActivityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for West Indies cricket team
CountryShare
India48.2%
United States9.8%
Bangladesh4.4%

See West Indies cricket team audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does West Indies cricket team have in United States?

West Indies cricket team has an estimated audience of 945,492 people in United States, concentrated in New York and Florida.

What is the gender split and age of West Indies cricket team fans?

55.8% of West Indies cricket team fans are female, 44.2% are male, with an average age of 38.0 years.

Which brands do West Indies cricket team fans like most?

West Indies cricket team fans show strongest brand affinity for Castries (198.56×), Peep Show (TV series) (158.66×), and Brave Frontier (139.64×) over the country average.

Where do West Indies cricket team fans live in United States?

West Indies cricket team fans in United States are most concentrated in New York (reach 458,505), Florida (reach 236,486), and New Jersey (reach 96,213). These three regions account for the largest share of the active audience.

What other brands do West Indies cricket team fans also like?

Beyond West Indies cricket team itself, the audience over-indexes on Peep Show (TV series) (158.66×), Brave Frontier (139.64×), British Empire (39.6×), and Morcheeba (357.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Indies cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.