Castries Audience in United States

Castries has an estimated audience of 375,047 people in United States. 59.0% are female, 41.0% are male, average age 46.8. Top regions: Florida, California, New York. Top brand affinities: West Indies cricket team, Island, Kia Sportage, The Wizard of Oz, Mary Elizabeth Winstead.

The average Castries fan in United States is 46.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include West Indies cricket team, Island, Kia Sportage, with strongest over-indexing on West Indies cricket team (177.2× the country average). Demographically, the Castries audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Castries fans

Demographic split for Castries audience in United States
MetricValue
Female59.0%
Male41.0%
Average age46.8
Estimated audience size375,047

Audience persona

The typical Castries fan in United States is more female, around 46.8 years old, with strong Travelling tendencies and a notable affinity for West Indies cricket team.

Top regions in United States

Top regions ranked by reach for Castries in United States
RegionReachAffinity
Florida43,1971.7×
California31,9900.78×
New York31,6731.51×
Texas27,0860.84×
Georgia13,8191.2×
North Carolina13,6581.21×
Pennsylvania13,0181.03×
New Jersey12,5561.32×
Illinois12,3800.99×
Virginia11,4571.25×
Massachusetts10,4311.41×
Ohio10,1410.88×
Michigan8,6570.88×
Maryland8,0861.25×
Washington7,9221.05×
Tennessee7,1810.95×
Colorado6,5991.12×
Arizona5,9270.77×
Minnesota5,8851.1×
South Carolina5,8311.03×
Indiana5,6220.82×
Missouri5,5880.92×
Connecticut5,3391.42×
Wisconsin5,1560.91×
Alabama4,4400.85×
Oregon4,4291.03×
Kentucky4,0920.87×
Louisiana3,9120.81×
Utah3,1520.94×
Oklahoma2,7830.67×
Iowa2,7660.9×
Nevada2,5490.7×
Nebraska2,3651.26×
Washington, District of Columbia2,3282.06×
Kansas2,2950.78×
Arkansas2,1600.7×
Maine2,0011.49×
Mississippi1,9680.64×
New Hampshire1,7331.17×
New Mexico1,3040.69×
Idaho1,2650.67×
West Virginia1,1790.67×
Rhode Island1,1410.96×
Hawaii1,1240.7×
Delaware9990.97×
Vermont9231.4×
Alaska7950.99×
Montana7480.72×
South Dakota5740.66×
North Dakota5060.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Castries audience
BrandAffinityCategory
West Indies cricket team177.2×Sports
Island8.06×Travel & Leisure
Kia Sportage20×Cars & Mobility
The Wizard of Oz20×Movies & TV
Mary Elizabeth Winstead14.09×Movies & TV
Caribbean4.29×Travel & Leisure
George Michael11.81×Music & Radio
Seth Green14.63×Movies & TV
Deutsche Bank33.23×Business & Career
Ming-Na Wen17.05×Movies & TV
Amway14.44×Health
Las Vegas2.94×Travel & Leisure
Nordstrom rack2.76×Fashion & Accessoires
Take-out2.78×Food & Beverages
Citibank4.39×Business & Career
United Airlines2.92×Travel & Leisure
Planet Fitness2.26×Sports
Bachelor of Business Administration21.48×Business & Career
southwest airlines3.1×Travel & Leisure
Expedia2.82×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Castries audience
TraitClusterScore
TravellingTHRILL2
IndulgenceJOY1.59
IndividualismJOY1.29
SpiritualityBALANCE1.28
Risk AppetiteTHRILL1.28
Sports ActivityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Castries
CountryShare
United States55.9%
United Kingdom11.5%
Canada4.6%

See Castries audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Castries have in United States?

Castries has an estimated audience of 375,047 people in United States, concentrated in Florida and California.

What is the gender split and age of Castries fans?

59.0% of Castries fans are female, 41.0% are male, with an average age of 46.8 years.

Which brands do Castries fans like most?

Castries fans show strongest brand affinity for West Indies cricket team (177.2×), Island (8.06×), and Kia Sportage (20×) over the country average.

Where do Castries fans live in United States?

Castries fans in United States are most concentrated in Florida (reach 43,197), California (reach 31,990), and New York (reach 31,673). These three regions account for the largest share of the active audience.

What other brands do Castries fans also like?

Beyond Castries itself, the audience over-indexes on Island (8.06×), Kia Sportage (20×), The Wizard of Oz (20×), and Mary Elizabeth Winstead (14.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Castries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.