Rascasse Audience Intelligence

Caribbean cuisine Audience in United States

A data profile of the people who buy, follow and care about Caribbean cuisine in United States — modelled from more than twelve digital signal sources. Caribbean cuisine has an estimated audience of 2,552,206 people in United States.

#37among Cuisine in United States#5574among Topic in United States#720in Food & Beverages

The average Caribbean cuisine fan in United States is 42.1 years old, balanced, and lives primarily in Arizona.

The audience is concentrated in Arizona, Florida, New York.

Top brand affinities include West Indies cricket team, International education, Planet Fitness, with strongest over-indexing on West Indies cricket team (26.96× the country average).

Demographically, the Caribbean cuisine audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caribbean cuisine fan in United States is balanced, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for West Indies cricket team.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caribbean cuisine profile in United States.

Audience size
2.6M
in United States
Gender
51.9%♀
48.1% male
Age
42.1
average years
Country rank
#11736
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caribbean cuisine fans

51.9% are female, 48.1% are male, average age 42.1.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Caribbean cuisine audience in United States
MetricValue
Female51.9%
Male48.1%
Average age42.1
Estimated audience size2,552,206
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Caribbean cuisine audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3924%
40-4925%
50+22%
Fig. 04

Worldwide distribution

44.0%

of the worldwide Caribbean cuisine audience comes from United States.

Worldwide audience distribution share by country for Caribbean cuisine
CountryShare
United States44.0%
United Kingdom17.4%
Haiti5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caribbean cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Caribbean cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~100K14.75×
02Arizona~400K7.73×
03North Dakota~10K2.55×
04Maryland~60K1.43×
05Florida~200K1.35×
06Georgia~100K1.33×
07Massachusetts~60K1.10×
08Michigan~60K0.97×
09Pennsylvania~80K0.95×
10Alaska~5K0.95×
11Indiana~40K0.94×
12Vermont~4K0.94×
13South Dakota~5K0.92×
14South Carolina~40K0.91×
15Montana~6K0.90×
16Rhode Island~7K0.88×
17Washington, District of Columbia~7K0.88×
18New York~100K0.87×
19Connecticut~20K0.87×
20West Virginia~10K0.87×
21New Hampshire~9K0.87×
22Maine~8K0.87×
23Idaho~10K0.86×
24Hawaii~9K0.86×
25North Carolina~70K0.85×
26Nebraska~10K0.85×
27New Mexico~10K0.85×
28Arkansas~20K0.84×
29Mississippi~20K0.84×
30Kansas~20K0.83×
31Nevada~20K0.81×
32Utah~20K0.81×
33Oklahoma~20K0.80×
34Iowa~20K0.80×
35New Jersey~50K0.79×
36Virginia~50K0.75×
37Louisiana~20K0.75×
38Kentucky~20K0.75×
39Oregon~20K0.74×
40Wisconsin~30K0.73×
41Alabama~30K0.73×
42Missouri~30K0.70×
43Minnesota~20K0.68×
44Tennessee~30K0.67×
45Colorado~30K0.67×
46Washington~30K0.60×
47Ohio~50K0.58×
48Illinois~40K0.52×
49Texas~100K0.45×
50California~100K0.40×
Fig. 06

Affinity by region

Affinity by region — Caribbean cuisine, United States
0.40×1.00×14.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caribbean cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caribbean cuisine audience
#·InterestCategoryAffinity×
01West Indies cricket teamSports26.96×
02Sint MaartenTravel & Leisure16.44×
03International educationBusiness & Career10.74×
04African cuisineFood & Beverages8.71×
05Charles BarkleySports6.69×
06ShellfishFood & Beverages4.88×
07Teyana TaylorMovies & TV3.71×
08Web serverTechnology & Electronics3.53×
09Mineral waterFood & Beverages3.47×
10Non-alcoholic beverageFood & Beverages3.36×
11Natural skin careBeauty & Wellness2.52×
12Microwave ovenHome & Garden2.41×
13CaribbeanTravel & Leisure2.28×
14InnovationBusiness & Career2.24×
15Planet FitnessSports2.01×
16Las VegasTravel & Leisure1.84×
17Trader Joe'sShopping1.70×
18RadioTechnology & Electronics1.70×
19Instant messagingInternet & Social Media1.69×
20Do it yourself (DIY)Home & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caribbean cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caribbean cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.89×
Urban LifestyleOPEN1.78×
TravellingTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caribbean cuisine audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Social Media UsageJOY0.83×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caribbean cuisine have in United States?

Caribbean cuisine has an estimated audience of 2,552,206 people in United States, concentrated in Arizona and Florida.

02

What is the gender split and age of Caribbean cuisine fans?

51.9% of Caribbean cuisine fans are female, 48.1% are male, with an average age of 42.1 years.

03

Which brands do Caribbean cuisine fans like most?

Caribbean cuisine fans show strongest brand affinity for West Indies cricket team (26.96×), International education (10.74×), and Planet Fitness (2.01×) over the country average.

04

Where do Caribbean cuisine fans live in United States?

Caribbean cuisine fans in United States are most concentrated in Arizona (reach ~400K), Florida (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Caribbean cuisine fans also like?

Beyond Caribbean cuisine itself, the audience over-indexes on International education (10.74×), Planet Fitness (2.01×), African cuisine (8.71×), and Shellfish (4.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Caribbean cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caribbean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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