Caribbean cuisine Audience in United States

Caribbean cuisine logo

Caribbean cuisine has an estimated audience of 2,552,206 people in United States. 51.9% are female, 48.1% are male, average age 42.1. Top regions: Arizona, Florida, New York. Top brand affinities: PSV Eindhoven, Planet Fitness, West Indies cricket team, Livemusic, Diaper bag.

The average Caribbean cuisine fan in United States is 42.1 years old, balanced, and lives primarily in Arizona. The audience is concentrated in Arizona, Florida, New York. Top brand affinities include PSV Eindhoven, Planet Fitness, West Indies cricket team, with strongest over-indexing on PSV Eindhoven (64.66× the country average). Demographically, the Caribbean cuisine audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Caribbean cuisine fans

Demographic split for Caribbean cuisine audience in United States
MetricValue
Female51.9%
Male48.1%
Average age42.1
Estimated audience size2,552,206

Audience persona

The typical Caribbean cuisine fan in United States is balanced, around 42.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Caribbean cuisine in United States
RegionReachAffinity
Arizona315,2296.05×
Florida242,1371.4×
New York141,1740.99×
Georgia105,3191.34×
Pennsylvania98,5141.15×
Delaware95,61913.58×
California90,6150.32×
Texas89,8050.41×
Michigan80,4361.21×
Maryland78,4361.79×
Massachusetts64,0481.27×
New Jersey56,1840.87×
Indiana53,8811.16×
North Carolina50,3860.66×
Virginia39,0280.63×
South Carolina38,3331×
Ohio33,7380.43×
Illinois26,7610.31×
North Dakota23,2704.44×
Washington18,9020.37×
Kentucky17,5030.55×
Minnesota16,3030.45×
Connecticut15,2160.59×
Missouri11,8600.29×
Louisiana10,7060.33×
Nevada10,6040.43×
Tennessee10,4440.2×
Alabama9,3010.26×
Colorado9,1830.23×
Wisconsin7,2990.19×
Oregon6,5430.22×
Iowa6,3920.3×
Mississippi6,0210.29×
Washington, District of Columbia5,2850.69×
Oklahoma5,2310.18×
Arkansas4,6360.22×
Kansas3,9790.2×
West Virginia3,9760.33×
Alaska3,9680.73×
Idaho3,6720.29×
Hawaii3,5080.32×
Montana3,4590.49×
Rhode Island3,4270.42×
South Dakota3,4140.58×
Utah3,3820.15×
New Hampshire3,2760.33×
Wyoming3,2170.85×
Nebraska3,2080.25×
New Mexico3,1910.25×
Maine3,1620.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caribbean cuisine audience
BrandAffinityCategory
PSV Eindhoven64.66×Sports
Planet Fitness3.4×Sports
West Indies cricket team25.49×Sports
Livemusic3.84×Music & Radio
Diaper bag4.72×Kids & Family
Do it yourself (DIY)2.19×Home & Garden
Las Vegas3.02×Travel & Leisure
Back to the Future8.89×Movies & TV
Trinidad and Tobago7.46×Travel & Leisure
Caribbean3.38×Travel & Leisure
JoJo Siwa6.75×Movies & TV
Artificial nails4.38×Beauty & Wellness
Natural skin care3.38×Beauty & Wellness
Shellfish5.65×Food & Beverages
Local food2.6×Food & Beverages
Nail salon3.81×Beauty & Wellness
Nigeria4.06×Travel & Leisure
Feyenoord22×Sports
Spotify1.67×Internet & Social Media
Take-out2.41×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caribbean cuisine audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.39
IndulgenceJOY2
TravellingTHRILL1.89
ExtroversionTHRILL1.83
Urban LifestyleOPEN1.79
Luxury OrientationPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Caribbean cuisine
CountryShare
United States44.0%
United Kingdom17.4%
Haiti5.8%

See Caribbean cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Caribbean cuisine have in United States?

Caribbean cuisine has an estimated audience of 2,552,206 people in United States, concentrated in Arizona and Florida.

What is the gender split and age of Caribbean cuisine fans?

51.9% of Caribbean cuisine fans are female, 48.1% are male, with an average age of 42.1 years.

Which brands do Caribbean cuisine fans like most?

Caribbean cuisine fans show strongest brand affinity for PSV Eindhoven (64.66×), Planet Fitness (3.4×), and West Indies cricket team (25.49×) over the country average.

Where do Caribbean cuisine fans live in United States?

Caribbean cuisine fans in United States are most concentrated in Arizona (reach 315,229), Florida (reach 242,137), and New York (reach 141,174). These three regions account for the largest share of the active audience.

What other brands do Caribbean cuisine fans also like?

Beyond Caribbean cuisine itself, the audience over-indexes on Planet Fitness (3.4×), West Indies cricket team (25.49×), Livemusic (3.84×), and Diaper bag (4.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caribbean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.