Rascasse Audience Intelligence

African cuisine Audience in United States

A data profile of the people who buy, follow and care about African cuisine in United States — modelled from more than twelve digital signal sources. African cuisine has an estimated audience of 3,083,340 people in United States.

#30among Cuisine in United States#5036among Topic in United States#640in Food & Beverages

The average African cuisine fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Texas.

Top brand affinities include Britney Spears, Donald Trump, Medicine, with strongest over-indexing on Britney Spears (3.35× the country average).

Demographically, the African cuisine audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical African cuisine fan in United States is more female, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for Britney Spears.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the African cuisine profile in United States.

Audience size
3.1M
in United States
Gender
68.4%♀
31.6% male
Age
39.4
average years
Country rank
#10057
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of African cuisine fans

68.4% are female, 31.6% are male, average age 39.4.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for African cuisine audience in United States
MetricValue
Female68.4%
Male31.6%
Average age39.4
Estimated audience size3,083,340
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the African cuisine audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

29.0%

of the worldwide African cuisine audience comes from United States.

Worldwide audience distribution share by country for African cuisine
CountryShare
United States29.0%
United Kingdom8.9%
France4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the African cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

African cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~300K2.78×
02North Dakota~10K1.72×
03Maryland~90K1.65×
04Georgia~100K1.55×
05California~400K1.32×
06Wisconsin~60K1.20×
07Iowa~30K1.19×
08North Carolina~100K1.18×
09Washington, District of Columbia~10K1.14×
10Louisiana~40K1.13×
11Kentucky~40K1.11×
12Arizona~70K1.08×
13Delaware~9K1.06×
14Missouri~50K1.04×
15Nebraska~20K1.03×
16Maine~10K1.03×
17Virginia~80K1.02×
18Alaska~7K1.02×
19Vermont~6K1.02×
20Tennessee~60K1.00×
21Kansas~20K0.99×
22South Dakota~7K0.99×
23Michigan~80K0.96×
24Washington~60K0.96×
25Ohio~90K0.95×
26Rhode Island~9K0.95×
27Montana~8K0.95×
28Illinois~100K0.94×
29Indiana~50K0.93×
30Mississippi~20K0.93×
31Minnesota~40K0.92×
32West Virginia~10K0.92×
33New Hampshire~10K0.92×
34Texas~200K0.91×
35Oregon~30K0.91×
36Idaho~10K0.91×
37Hawaii~10K0.90×
38Oklahoma~30K0.88×
39Arkansas~20K0.88×
40New Mexico~10K0.88×
41South Carolina~40K0.87×
42Connecticut~30K0.86×
43Nevada~30K0.86×
44New York~100K0.84×
45Alabama~40K0.84×
46Utah~20K0.82×
47New Jersey~60K0.79×
48Colorado~40K0.77×
49Florida~200K0.75×
50Massachusetts~40K0.74×
Fig. 06

Affinity by region

Affinity by region — African cuisine, United States
0.74×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the African cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for African cuisine audience
#·InterestCategoryAffinity×
01Britney SpearsMusic & Radio3.35×
02HusbandKids & Family3.08×
03SiblingKids & Family2.71×
04Sam's ClubShopping2.13×
05Instant messagingInternet & Social Media2.09×
06GodPolitics & Society2.07×
07McDonald'sFood & Beverages2.06×
08Rhythm and blues musicMusic & Radio1.95×
09MedicineBusiness & Career1.94×
10FriendshipKids & Family1.90×
11SpotifyInternet & Social Media1.80×
12ReligionBusiness & Career1.80×
13GiftShopping1.71×
14NBASports1.70×
15WalmartShopping1.68×
16Donald TrumpPolitics & Society1.66×
17Current eventsArts & Culture1.64×
18XInternet & Social Media1.63×
19Rock musicMusic & Radio1.62×
20United StatesTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the African cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by African cuisine audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.82×
Community OrientationOPEN1.76×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by African cuisine audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.97×
Luxury OrientationPREMIUM1.09×
SustainabilityBALANCE1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does African cuisine have in United States?

African cuisine has an estimated audience of 3,083,340 people in United States, concentrated in California and Pennsylvania.

02

What is the gender split and age of African cuisine fans?

68.4% of African cuisine fans are female, 31.6% are male, with an average age of 39.4 years.

03

Which brands do African cuisine fans like most?

African cuisine fans show strongest brand affinity for Britney Spears (3.35×), Donald Trump (1.66×), and Medicine (1.94×) over the country average.

04

Where do African cuisine fans live in United States?

African cuisine fans in United States are most concentrated in California (reach ~400K), Pennsylvania (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do African cuisine fans also like?

Beyond African cuisine itself, the audience over-indexes on Donald Trump (1.66×), Medicine (1.94×), United States (1.57×), and Current events (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See African cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for African cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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