African cuisine Audience in United States

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African cuisine has an estimated audience of 3,083,340 people in United States. 68.4% are female, 31.6% are male, average age 39.4. Top regions: Pennsylvania, California, Texas. Top brand affinities: Euphoria, Medicine, United States, Current events, Rhythm and blues music.

The average African cuisine fan in United States is 39.4 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Texas. Top brand affinities include Euphoria, Medicine, United States, with strongest over-indexing on Euphoria (1.63× the country average). Demographically, the African cuisine audience skews more female with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of African cuisine fans

Demographic split for African cuisine audience in United States
MetricValue
Female68.4%
Male31.6%
Average age39.4
Estimated audience size3,083,340

Audience persona

The typical African cuisine fan in United States is more female, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for African cuisine in United States
RegionReachAffinity
Pennsylvania363,2933.5×
California335,0640.99×
Texas252,3930.95×
Florida159,5780.76×
New York156,4400.91×
Georgia124,8431.31×
North Carolina124,3351.34×
Illinois106,6531.04×
Maryland105,8802×
Ohio89,8280.95×
Virginia80,9671.08×
Michigan68,7090.85×
Arizona68,2361.08×
Tennessee66,2811.07×
Wisconsin65,3281.41×
New Jersey61,9960.79×
Washington58,1280.94×
Indiana56,4461×
Missouri48,2970.97×
Kentucky47,3041.22×
Louisiana42,1631.06×
South Carolina37,1220.8×
Minnesota36,3680.82×
Oregon33,7300.95×
Massachusetts33,3280.55×
Colorado30,2800.62×
Alabama29,7320.69×
Kansas27,3931.13×
Iowa26,5261.04×
Oklahoma25,5930.75×
Connecticut21,0250.68×
Nevada20,8800.7×
Mississippi19,3990.76×
Utah16,7640.61×
North Dakota16,3652.58×
Arkansas15,9570.63×
Nebraska14,3570.93×
Washington, District of Columbia13,4271.45×
West Virginia8,8970.62×
Delaware8,4530.99×
New Hampshire8,3080.68×
Idaho8,2160.53×
Rhode Island7,5510.77×
Maine7,5460.68×
Alaska7,1031.08×
Hawaii6,2790.47×
Montana6,1920.72×
South Dakota6,1120.86×
Wyoming5,7581.26×
New Mexico5,7130.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for African cuisine audience
BrandAffinityCategory
Euphoria1.63×Movies & TV
Medicine1.94×Business & Career
United States1.57×Travel & Leisure
Current events1.64×Arts & Culture
Rhythm and blues music1.95×Music & Radio
Sibling2.71×Kids & Family
X1.63×Internet & Social Media
Spotify1.8×Internet & Social Media
Friends1.83×Movies & TV
Rock music1.62×Music & Radio
Husband3.08×Kids & Family
LinkedIn1.98×Internet & Social Media
God2.07×Politics & Society
Fox News Channel1.57×Movies & TV
Friendship1.9×Kids & Family
Gift1.71×Shopping
Walmart1.68×Shopping
Instant messaging2.09×Internet & Social Media
Religion1.8×Business & Career
NBA1.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by African cuisine audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.38
Community OrientationOPEN1.81
IndulgenceJOY1.71
Urban LifestyleOPEN1.62
ExtroversionTHRILL1.58
Price SensitivityPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for African cuisine
CountryShare
United States29.0%
United Kingdom8.9%
France4.6%

See African cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does African cuisine have in United States?

African cuisine has an estimated audience of 3,083,340 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of African cuisine fans?

68.4% of African cuisine fans are female, 31.6% are male, with an average age of 39.4 years.

Which brands do African cuisine fans like most?

African cuisine fans show strongest brand affinity for Euphoria (1.63×), Medicine (1.94×), and United States (1.57×) over the country average.

Where do African cuisine fans live in United States?

African cuisine fans in United States are most concentrated in Pennsylvania (reach 363,293), California (reach 335,064), and Texas (reach 252,393). These three regions account for the largest share of the active audience.

What other brands do African cuisine fans also like?

Beyond African cuisine itself, the audience over-indexes on Medicine (1.94×), United States (1.57×), Current events (1.64×), and Rhythm and blues music (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for African cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.