British Empire Audience in United States

British Empire logo

British Empire has an estimated audience of 5,216,009 people in United States. 58.3% are female, 41.7% are male, average age 44.8. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Nationality, Bank account, Kenosha, Wisconsin, Natural rubber.

The average British Empire fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Nationality, Bank account, with strongest over-indexing on Urban Outfitters (4.64× the country average). Demographically, the British Empire audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of British Empire fans

Demographic split for British Empire audience in United States
MetricValue
Female58.3%
Male41.7%
Average age44.8
Estimated audience size5,216,009

Audience persona

The typical British Empire fan in United States is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for British Empire in United States
RegionReachAffinity
California754,7791.32×
Texas511,8531.14×
New York385,7671.32×
Florida360,5921.02×
Illinois192,2681.11×
Pennsylvania182,3751.04×
Georgia179,5611.12×
New Jersey168,8811.27×
Virginia155,0031.22×
North Carolina150,9670.96×
Ohio150,7910.94×
Washington137,8551.32×
Michigan133,3600.98×
Massachusetts127,4431.24×
Arizona110,6571.04×
Tennessee108,8001.04×
Maryland107,4421.2×
Indiana88,2580.93×
Missouri82,7320.98×
Colorado79,9120.97×
Minnesota69,7960.93×
Kentucky68,5161.05×
South Carolina67,5740.86×
Wisconsin66,8660.85×
Oregon64,5551.08×
Connecticut59,2611.13×
Louisiana58,8690.88×
Alabama58,3830.8×
Nevada56,8071.13×
Oklahoma56,4480.97×
Utah50,5331.08×
Iowa39,4190.92×
Kansas37,5110.91×
Mississippi37,1270.86×
Arkansas33,5330.78×
Hawaii25,6861.15×
Idaho23,1150.88×
Washington, District of Columbia22,0761.41×
Nebraska21,8450.84×
New Hampshire21,4661.04×
New Mexico20,9110.8×
West Virginia19,9230.82×
Rhode Island17,4771.05×
Maine16,6540.89×
Delaware14,0130.97×
Montana11,3320.78×
South Dakota9,6500.8×
Alaska8,9210.8×
North Dakota8,7550.82×
Vermont8,5950.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British Empire audience
BrandAffinityCategory
Urban Outfitters4.64×Shopping
Nationality2.46×Politics & Society
Bank account2.39×Business & Career
Kenosha, Wisconsin10.47×Travel & Leisure
Natural rubber1.78×Cars & Mobility
Nebraska Cornhuskers football2.89×Sports
Kendra Scott2.15×Fashion & Accessoires
Urban horticulture2.3×Home & Garden
Voter registration2.9×Politics & Society
Kappa Sigma8.64×Business & Career
Emigrate (band)5.23×Music & Radio
Jeep Wagoneer3.11×Cars & Mobility
Steampunk2.54×Fashion & Accessoires
Jesse Plemons1.77×Movies & TV
Iowa Speedway12.06×Sports
EShakti5.05×Shopping
Cam Ward1.77×Sports
Bully (2011 film)3.11×Movies & TV
Keene, New Hampshire8.72×Travel & Leisure
Cincinnati Bearcats4.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British Empire audience
TraitClusterScore
PatriotismCONSERVATISM4.2
Risk AppetiteTHRILL2.69
Luxury OrientationPREMIUM2.28
TravellingTHRILL1.83
SpiritualityBALANCE1.72
Community OrientationOPEN1.63

Worldwide distribution

Worldwide audience distribution share by country for British Empire
CountryShare
United States20.8%
India11.0%
Bangladesh10.4%

See British Empire audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does British Empire have in United States?

British Empire has an estimated audience of 5,216,009 people in United States, concentrated in California and Texas.

What is the gender split and age of British Empire fans?

58.3% of British Empire fans are female, 41.7% are male, with an average age of 44.8 years.

Which brands do British Empire fans like most?

British Empire fans show strongest brand affinity for Urban Outfitters (4.64×), Nationality (2.46×), and Bank account (2.39×) over the country average.

Where do British Empire fans live in United States?

British Empire fans in United States are most concentrated in California (reach 754,779), Texas (reach 511,853), and New York (reach 385,767). These three regions account for the largest share of the active audience.

What other brands do British Empire fans also like?

Beyond British Empire itself, the audience over-indexes on Nationality (2.46×), Bank account (2.39×), Kenosha, Wisconsin (10.47×), and Natural rubber (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British Empire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.