Florida Keys Audience in United States

Florida Keys logo

Florida Keys has an estimated audience of 5,531,481 people in United States. 56.4% are female, 43.6% are male, average age 46.2. Top regions: Florida, California, Texas. Top brand affinities: Turks and Caicos Islands, Haiti, The Bahamas, Dominican Republic, Cuba.

The average Florida Keys fan in United States is 46.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Turks and Caicos Islands, Haiti, The Bahamas, with strongest over-indexing on Turks and Caicos Islands (10.3× the country average). Demographically, the Florida Keys audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Florida Keys fans

Demographic split for Florida Keys audience in United States
MetricValue
Female56.4%
Male43.6%
Average age46.2
Estimated audience size5,531,481

Audience persona

The typical Florida Keys fan in United States is more female, around 46.2 years old, with strong Travelling tendencies and a notable affinity for Turks and Caicos Islands.

Top regions in United States

Top regions ranked by reach for Florida Keys in United States
RegionReachAffinity
Florida1,106,0002.95×
California369,5910.61×
Texas351,2870.74×
New York284,2460.92×
Illinois193,6481.05×
Pennsylvania190,8111.02×
Ohio181,0101.06×
North Carolina180,4741.08×
Georgia177,4321.04×
Michigan163,7841.13×
New Jersey146,8691.04×
Virginia128,0270.95×
Tennessee121,3751.09×
Massachusetts117,9701.08×
Indiana104,0631.03×
Minnesota103,7671.31×
Wisconsin103,5851.24×
South Carolina95,9131.15×
Washington91,3140.82×
Missouri90,1731.01×
Colorado87,5461×
Maryland85,6900.9×
Arizona82,8270.73×
Alabama79,8601.03×
Kentucky75,5961.09×
Louisiana68,7940.96×
Connecticut54,6220.98×
Oklahoma52,4830.85×
Iowa50,6821.11×
Oregon48,2840.76×
Utah47,1230.95×
Mississippi42,5460.93×
Arkansas41,6650.91×
Kansas37,9520.87×
Nevada31,6270.59×
Idaho27,1660.98×
Nebraska26,9040.97×
West Virginia26,3431.02×
New Hampshire23,4761.08×
Maine20,9761.06×
New Mexico18,5260.67×
Rhode Island15,4170.88×
Montana15,0520.98×
South Dakota14,0611.1×
Washington, District of Columbia13,9140.84×
Delaware13,8330.91×
Hawaii13,7930.58×
North Dakota12,6071.11×
Alaska10,0200.85×
Vermont9,3650.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Florida Keys audience
BrandAffinityCategory
Turks and Caicos Islands10.3×Travel & Leisure
Haiti7.93×Travel & Leisure
The Bahamas5.12×Travel & Leisure
Dominican Republic4.03×Travel & Leisure
Cuba4.53×Travel & Leisure
Florida1.62×Travel & Leisure
Island2.74×Travel & Leisure
American Airlines1.56×Travel & Leisure
Beaches1.57×Travel & Leisure
North Carolina1.86×Travel & Leisure
British Empire5.37×Politics & Society
Thousand Oaks, California15.78×
Caribbean1.92×Travel & Leisure
Nassau, Bahamas3.36×Travel & Leisure
southwest airlines1.79×Travel & Leisure
Alabama1.59×Travel & Leisure
Miami1.65×Travel & Leisure
South Florida2.41×Travel & Leisure
South Carolina1.7×Travel & Leisure
Southeastern United States2.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Florida Keys audience
TraitClusterScore
TravellingTHRILL1.63
PatriotismCONSERVATISM1.47
IndulgenceJOY1.33
Risk AppetiteTHRILL1.32
Community OrientationOPEN1.24
Career OrientationPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Florida Keys
CountryShare
United States52.2%
France7.5%
United Kingdom4.0%

See Florida Keys audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Florida Keys have in United States?

Florida Keys has an estimated audience of 5,531,481 people in United States, concentrated in Florida and California.

What is the gender split and age of Florida Keys fans?

56.4% of Florida Keys fans are female, 43.6% are male, with an average age of 46.2 years.

Which brands do Florida Keys fans like most?

Florida Keys fans show strongest brand affinity for Turks and Caicos Islands (10.3×), Haiti (7.93×), and The Bahamas (5.12×) over the country average.

Where do Florida Keys fans live in United States?

Florida Keys fans in United States are most concentrated in Florida (reach 1,106,000), California (reach 369,591), and Texas (reach 351,287). These three regions account for the largest share of the active audience.

What other brands do Florida Keys fans also like?

Beyond Florida Keys itself, the audience over-indexes on Haiti (7.93×), The Bahamas (5.12×), Dominican Republic (4.03×), and Cuba (4.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Florida Keys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.