Rascasse Audience Intelligence

Florida Keys Audience in United States

A data profile of the people who buy, follow and care about Florida Keys in United States — modelled from more than twelve digital signal sources. Florida Keys has an estimated audience of 5,531,481 people in United States.

#86among Region in United States#412among POI in United States#519in Travel & Leisure

The average Florida Keys fan in United States is 46.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Turks and Caicos Islands, Haiti, The Bahamas, with strongest over-indexing on Turks and Caicos Islands (10.3× the country average).

Demographically, the Florida Keys audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Florida Keys fan in United States is more female, around 46.2 years old, with strong Travelling tendencies and a notable affinity for Turks and Caicos Islands.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Florida Keys profile in United States.

Audience size
5.5M
in United States
Gender
56.4%♀
43.6% male
Age
46.2
average years
Country rank
#6115
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Florida Keys fans

56.4% are female, 43.6% are male, average age 46.2.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Florida Keys audience in United States
MetricValue
Female56.4%
Male43.6%
Average age46.2
Estimated audience size5,531,481
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Florida Keys audience in United States
Age bracketShare%
16-198%
20-2912%
30-3917%
40-4926%
50+37%
Fig. 04

Worldwide distribution

52.0%

of the worldwide Florida Keys audience comes from United States.

Worldwide audience distribution share by country for Florida Keys
CountryShare
United States52.0%
France7.5%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Florida Keys audience in United States is strongest.

Fig. 05

Top regions by affinity

Florida Keys fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M2.58×
02Minnesota~100K1.26×
03Wisconsin~100K1.23×
04North Dakota~10K1.22×
05South Dakota~20K1.19×
06Iowa~50K1.15×
07South Carolina~90K1.14×
08New Hampshire~20K1.10×
09Montana~20K1.09×
10Michigan~200K1.08×
11West Virginia~30K1.08×
12Maine~20K1.08×
13Kentucky~70K1.07×
14North Carolina~200K1.06×
15Vermont~10K1.06×
16Tennessee~100K1.05×
17Massachusetts~100K1.05×
18Idaho~30K1.05×
19Nebraska~30K1.04×
20Missouri~90K1.03×
21Pennsylvania~200K1.02×
22Ohio~200K1.01×
23Indiana~100K1.01×
24Alabama~80K1.01×
25Utah~50K1.01×
26Georgia~200K1.00×
27Colorado~90K0.99×
28Illinois~200K0.98×
29Connecticut~50K0.98×
30New Jersey~100K0.97×
31Louisiana~70K0.95×
32Mississippi~40K0.95×
33Delaware~10K0.95×
34Arkansas~40K0.94×
35Alaska~10K0.92×
36Virginia~100K0.91×
37Rhode Island~20K0.91×
38Kansas~40K0.90×
39Maryland~80K0.88×
40New York~300K0.86×
41Oklahoma~50K0.86×
42Washington, District of Columbia~10K0.85×
43Washington~90K0.81×
44Oregon~50K0.79×
45Texas~400K0.76×
46Arizona~80K0.71×
47New Mexico~20K0.71×
48Hawaii~10K0.62×
49Nevada~30K0.61×
50California~400K0.58×
Fig. 06

Affinity by region

Affinity by region — Florida Keys, United States
0.58×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Florida Keys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Florida Keys audience
#·InterestCategoryAffinity×
01Thousand Oaks, CaliforniaPOI15.78×
02Turks and Caicos IslandsTravel & Leisure10.30×
03HaitiTravel & Leisure7.93×
04British EmpirePolitics & Society5.37×
05The BahamasTravel & Leisure5.12×
06CubaTravel & Leisure4.53×
07Dominican RepublicTravel & Leisure4.03×
08Nassau, BahamasTravel & Leisure3.36×
09IslandTravel & Leisure2.74×
10South FloridaTravel & Leisure2.41×
11Southeastern United StatesTravel & Leisure2.24×
12CaribbeanTravel & Leisure1.92×
13North CarolinaTravel & Leisure1.86×
14southwest airlinesTravel & Leisure1.79×
15South CarolinaTravel & Leisure1.70×
16MiamiTravel & Leisure1.65×
17FloridaTravel & Leisure1.62×
18AlabamaTravel & Leisure1.59×
19BeachesTravel & Leisure1.57×
20American AirlinesTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Florida Keys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Florida Keys audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.28×
Community OrientationOPEN1.26×
Quality AwarenessPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Florida Keys audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Social Media UsageJOY0.98×
IndividualismJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Florida Keys have in United States?

Florida Keys has an estimated audience of 5,531,481 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Florida Keys fans?

56.4% of Florida Keys fans are female, 43.6% are male, with an average age of 46.2 years.

03

Which brands do Florida Keys fans like most?

Florida Keys fans show strongest brand affinity for Turks and Caicos Islands (10.3×), Haiti (7.93×), and The Bahamas (5.12×) over the country average.

04

Where do Florida Keys fans live in United States?

Florida Keys fans in United States are most concentrated in Florida (reach ~1M), Texas (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Florida Keys fans also like?

Beyond Florida Keys itself, the audience over-indexes on Haiti (7.93×), The Bahamas (5.12×), Dominican Republic (4.03×), and Cuba (4.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Florida Keys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Florida Keys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →